Tips to Increase Instagram Engagement

September 17, 2019
Tips to Increase Instagram Engagement

This is the era of social media. If you want your business to be a success, you need to spread online awareness about it, and social media offers you the perfect platform for the purpose. Instagram is one of the most vital parts of social media that you can use. However, many tend to find it challenging to fathom how they can use the opportunity to its full potential. If you are confused about how to increase your Instagram engagement rate, let us provide you with some tips that can be of help.

What Can Be Done?

It is easy to be confused while tackling the online world. If you are a beginner, you might find it all a bit overwhelming. Here are some tips that can make things easier for you.

Use Instagram stories stickers for starting conversations

There is more to Instagram engagement than likes and comments. It also encompasses engagement from stories and includes the people who follow the hashtag of your brand and IGTV views, among other things. There has been a significant increase in Instagram stories in the past few years, with a large number of people viewing and posting stories on a daily basis.

Thus, Instagram has come up with innovative ways through which brands will find it easier to engage with their followers via means of engagement stickers. Through Instagram stories stickers, you can encourage your followers to chat and express opinions and share experiences. The followers can form a genuine connection with your brand. This will increase your loyal following.


You can post captions with 2200 characters at the most. This gives you ample scope to be creative. It is advisable to write long captions with full sentences which increase Instagram engagement. You can post something meaningful via your caption. You can make sure that the caption has some depth which the followers can relate to. You will find it easier to keep your audience informed about the brand and your business this way.

However, this can be a bit difficult since the editing box of captions in the Instagram app is not one that can be used by all with ease. Reviewing and editing it can be tricky. Therefore, it is advisable that you think long and hard about the caption before posting it.

Schedule your Instagram posts

If your followers know when to expect a post from you, they are most likely to view it on time. Therefore, make a schedule for posting your Instagram stories so that your loyal followers know when to view your profile. Regular posting will increase your Instagram engagement significantly.

Optimize your Instagram stories

It is advisable to put in considerable time and effort into your posts. A spontaneous post once in a while is fine. However, for the most part, you need to make sure that your Instagram story is optimized to increase its expose. For this, you can include a mention sticker in the story, add location, and use hash-tags.

Final words

There are a couple of things that you need to understand. For one thing, it is essential that you are cautious while using Instagram. You need to take the right measures at the correct. A lot of what is related to Instagram engagement has to be handled manually. This is why most people prefer handing the job over to an experienced and qualified agency so that their Instagram engagement rate can be increased significantly. Contact a digital marketing agency like Co/lab to know more about the benefits of Instagram engagement to your brand’s overall online presence.


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