Social media can provide you with an amazing marketing platform, if used correctly. However, the truth is that there are many pitfalls for social media marketing, many of which can waste both time and money. If you want to see the best ROI from your social media strategies, here are a few mistakes you’d do well to avoid:
It’s tough to know which is the “right” platform to use, but the truth is that each has its own benefit, target demographic, and uses. For example, you wouldn’t use Snapchat to market a luxury product, as Snapchat is a youth-targeted platform. Using the right platform for the right product to reach the right audience is the key to making your campaigns effective.
All social media platforms are free to use, but they’re only going to be truly effective for marketing if you pay for them. Facebook limits the reach of your posts unless you pay to boost them, and Facebook ads are some of the most effective marketing tools to target customers. Be prepared to pay for results!
Posting too much content can annoy your followers, but posting too little can lead to the customers “forgetting” about your product. Oversharing business-related content can make your readers feel like you’re trying to sell or push too hard, but not enough “sales” posts could lead to lower conversion rates. To be truly effective, you have to find the balance—easier said than done!
You may be getting the hang of social media marketing, but what will you do when the algorithms inevitably change in a few months? You’ll have to totally overhaul your approach, a huge investment of time and money. Instead, you’re better off delegating this task to the social media experts who have invested their time, effort, and money into learning the ins and outs of the platforms.
Working with Resolve Online Solutions will help you avoid these mistakes, all of which could lead to a good deal of your time and money wasted and clients lost. We’ll make sure your social media campaigns are as effective as they can be so you get the highest possible return on your investment.