The Importance of Video Marketing

March 13, 2017

The internet is one of your best and most cost-effective tools for marketing. However, to use it right, you need to understand the mentality of the average web user. For most people, it’s all about finding the most appealing, concise, and easily accessible information and solutions to their problems. The vast majority of the younger web users prefer images and videos to written content. If you’re trying to reach that younger audience, you need to use video marketing!

Video marketing is effective for the simple reason that EVERYONE loves well-made, clever, and interesting videos. If a picture is worth 1,000 words, videos are worth far, far more. You can deliver a powerful, engaging, funny, clever, or interesting message in a matter of seconds using video. You can also tell a story to entice web surfers to click on your link and see what more you have to say. Well-made videos can stop any casual web surfer in their tracks, perhaps even long enough to get them interested in your product or service.

Video marketing is also effective because it’s entertaining. Go to YouTube, and you’ll find HUNDREDS of videos on every topic under the sun. Many of them are created to make you laugh, cry, think, and be interested in something new. Videos present important information in an entertaining way. People love to be entertained, and it can make learning a whole lot more enjoyable. You can teach useful things through the medium of entertainment.

Best of all, video marketing is available to anyone. You don’t have to be an internet marketing genius to use video marketing. All you have to do is know how to make a good video. That may mean hiring a video expert to help you create something informational, engaging, and entertaining. Once you have the video, you can post it to your website, blog, social media accounts, and even a YouTube channel. If the video is well-made and engaging, it has a much better chance of being shared around.

Videos tend to “go viral” (being shared all over the internet) much more often than written articles. Viral videos can get millions of views in a very short amount of time. If you’re the one who created the video, all those viewers will link the video to your company/business. The viral nature of the video means thousands, hundreds of thousands, or even millions of people around the world will find out about you and what you have to offer.

The truth is that video marketing is one of the most effective tools in your arsenal. If you want to reach the widest audience possible, it’s worth investing in making videos that entertain, educate, and engage in a clever, interesting, and animated way!

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Since 2010, the world of internet marketing has exploded. A significant number of companies and small businesses have changed their marketing approach and relied entirely upon social media for their advertising and outreach. 2017 is one of the best years for social media marketing yet, but are you using social media the right way?

In the last few years, paid advertising has been the key to expanding your reach and putting your content in front of more eyeballs. Paid advertising is still a highly effective option in 2017—you may want to invest money into highly visual Facebook ads and target customers on YouTube with smart video advertisements. However, for more effective social media marketing, you need to focus on your message.

People often overlook or skip past the “Sponsored” posts on Facebook, or click away from videos that are too ad-heavy on YouTube. The Twitter or Instagram posts with too many marketing hashtags will annoy people if there is nothing else useful included. Instead of spending your money on blasting your content over social media, focus on making that content higher quality.

Remember: social media is about ENGAGEMENT. The more people you get to join in your conversation, the more reach and influence you have. Your content should ask questions, provide answers and solutions, or present food for thought in a way that your audience will respond to. Even something as simple as a poll to get people’s opinions can be a highly effective way to get your followers to click or share your content.

The majority of your investment should go toward producing high-quality content: articles, blog posts, images, and videos people will WANT to check out. If they find it interesting, they’re much more likely to share it. That word of mouth is going to lead to a far better reach than anything you could achieve through paid advertising.

Yes, you will want to continue setting aside a portion of your advertising and marketing budget to take advantage of Facebook, Twitter, Instagram, and YouTube’s paid options. They are a sound investment that are very likely to return good ROI (Return on Investment). However, make sure that the content you’re promoting is of the highest quality and has a good chance of engaging those who see it. Eventually, you may find that you don’t need to spend as much money on advertising because your organic reach is sufficient to spread your message far and wide.

Go on Twitter, Facebook, or Instagram around the holidays and you’ll find nearly every brand and company making a holiday-themed post to try to capitalize on the special day. Why is that? What is it about the holidays that’s so special?

Holidays are a time of year people look forward to. They want to relax on Memorial Day, Labor Day, Independence Day, Christmas, New Year, etc. Holidays have a positive mental association in their mind. A smart brand will take advantage of that association and link it to their product or service. A holiday-themed post shows that you are relevant (you create fresh, up to date content), but it also creates that positive association in your viewers’ minds. After all, if you’re as happy as they are about the holiday, you’re no longer a faceless company—you’re an individual like them who is interested in the same things.

There’s a certain emotional appeal to holiday-themed social media posts. People tend to be happier than average on holidays, and each holiday has its own emotional touchpoints. Labor Day is all about hard-working people. Earth Day is about protecting the planet. Christmas is about family. Using those emotional touchpoints in your social media post can help you to connect emotionally with your viewers.

You’ll find that using social media for holiday posts can also foster a sense of community. You can offer a holiday-themed deal to your customers, or simply ask a question to engage them. Use your post to encourage engagement and connection. Remind them what’s important for the holiday and ask them to share the things that matter most. The more interactive the post, the better.

If done right, a holiday-themed post can be highly shareable and buzzworthy. A well-crafted post has beautiful visuals related to the holiday, an emotional message, and an interesting call to action. It can be something as simple as “Tell a family member you love them on X holiday” or something more complex like “Bring attention to a social injustice on X holiday”. Anything can go viral if it has the right message, hook, and visual. A good call to action can encourage people to purchase or click on something they normally wouldn’t, especially when paired with the other components.

Don’t worry about hitting EVERY holiday in the year! Find a holiday that is “on brand” with your product or service, and focus on just that one. Create awesome, engaging, funny, and emotional content for that holiday and hit it hard. Once you’ve gotten the hang of it, start using more and more holidays to drive interest in your brand.

The term “influencer marketing” is defined as “a form of marketing in which focus is placed on influential people rather than the target market as a whole.”

Think of Michael Jordan’s partnership with Nike (Air Jordan’s), YouTube stars playing video games live on their channel, or Instagram celebrities doing tutorials of a new product. In addition to using the product, the “influencers” recommend their followers to buy or try a product.

Influencer marketing can yield seriously impressive results for the right companies, products, and services. There are three industries that can benefit greatly from influencer marketing:

Fashion and Beauty

The beauty (cosmetics, personal hygiene products, creams, lotions, and the list goes on) and fashion industries are ideal for influencer marketing. People tend to be highly influenced to wear certain brands or try certain products. If you can use an influencer to recommend your product to their followers, you have a significantly higher chance of reaching those followers than you would through any other marketing methods.

Instagram models, YouTube tutorial videos, and even discounts/sales shared from the influencers’ platforms can do more for your beauty or fashion products than the average marketing campaign.

Tech

Tech products tend to be in the higher price range, and can be a bit technical and challenging to use. Influencer-driven video tutorials and how-tos can be highly effective at convincing potential customers to take the plunge to try your tech product.

But this influencer content can also have the added benefit of providing real-life reviews. Most savvy tech shoppers will look for product reviews before buying. If they find an influencer video or how-to which includes genuine commentary on the quality of the product, they’ll be far more likely to buy. Plus, the backlinks from the high-traffic influencers’ pages can improve SEO.

Fitness and Health

The world of wellness marketing is one of the toughest to crack, which makes influencer marketing so effective. People who have a large fitness, health, and wellness-based platform have garnered followers because people believe in what they’re saying. If they endorse your product, their followers will be likely to give it a try.

Fitness and health influencers tend to have one of the most loyal followings, as they are “ambassadors” for fewer brands than the average beauty/fashion and tech influencer. They may be harder to convince, but if you can get them to work with you, they can yield better results than either of the other two industries.

It can be frustrating when you go to the trouble to set up a website for your company but then do not see any positive results, such as an increase in website visits, incoming calls and17 emails or more walk-ins.

So, why doesn’t your business appear on Google? Read on for things that you should be aware of about Web search engines today:

Your Site Should Provide Fresh Content on a Regular Basis

Google gives higher priority to websites that routinely put out fresh, relevant material. This means that you could establish a pattern of informative blog posts on your site that will show the search engine that you are providing timely and useful content, which most searchers are looking for.

Customers Need to Be Able to Easily Navigate the Website

If your website is clunky and difficult to navigate, Google will typically downgrade you when it comes to search engine results. Ease of use and fast access to information is a priority for Google. Avoid forcing large videos to load and optimize code as well as image sizes on your site so it will load as quickly as possible.

Your site should instantly load for mobile users too and not just desktop browsers, or Google will position you lower in the results.

You Must Set up a Listing With Google My Business

Search engine giant Google has created a system that makes it easier for companies to get the word out about their website. You’ll want to set up a free Google My Business listing so that Google can properly identify your online presence.

Otherwise, inconsistent information from review sites such as Yelp and random directories could make it more confusing when it comes to Google cataloging details about your company.

Running your business already takes an enormous amount of your time and attention. Chances are, you have so much on your plate already that you cannot devote your own resources to improving how well your company is doing in search engines. This is where the team at Resolve can make a difference. We invite you to connect with us today to schedule a free consultation on how to get your business up higher in Google search results.

As the holidays approach, it’s time to start thinking about your holiday marketing strategy. We’ve put together some of our top online marketing agency tips for making the 2017 holiday season a successful one for your small business:

1. Develop holiday-focused marketing campaigns.

There’s no better way to take advantage of the excitement and cheer of the holiday season than creating a marketing campaign that’s focused on the holidays. You can dress up your site and different social media assets with holiday images like wreaths or Christmas lights. You can also use holiday themes in your blog posts and video content.

2. Create special holiday promotions.

Everyone loves a good sale, especially during the holidays. Take advantage of the shopping excitement by creating special holiday promotions for your customers, fans, and followers. Remember, promotions don’t have to be expensive. You might bundle items together or offer a small giveaway to get everyone in the holiday spirit.

3. Make your marketing mobile-friendly.

Another internet marketing company tip for the holiday season is to make sure you’re incorporating mobile marketing. Many consumers are using their smartphones and other mobile devices to research products and services and make purchases this holiday season. If you want to reach these consumers, you need to make sure you’re incorporating mobile marketing into your overall strategy.

4. Don’t forget the New Year.

Yet another online marketing agency secret for holiday marketing is to look ahead to the new year. As 2018 approaches, many consumers will be looking for ways to better themselves and make their lives more simple and stress-free. Create campaigns focused on the new year that show consumers how your products or services can help them be even more successful in 2018.

If you need help with your holiday marketing this season, partner with the internet marketing experts at Resolve. As an internet marketing company, we help businesses just like yours gear up for the holiday season by providing quality digital marketing services that help you reach your target market. Contact us today for a FREE consultation.

The holidays are an important time of the year for most businesses. Not just because this is when consumers are actively looking to purchase new products and services but also because the holiday season also offers a great opportunity for your business to promote seasonal cheer and engage your target audience. Below are just three tips from our internet marketing company that will help your business use social media more effectively this holiday season:

1. Schedule holiday social media posts.

As an online marketing agency, we know how busy things can get during the holiday season. To take some of that stress away from your team, you can schedule your holiday social media posts ahead of time. Rather than asking someone to work on Christmas Eve, Christmas, during Hanukkah, or on New Year’s Eve and New Year’s Day, you can use a scheduler to make sure that your content goes out on time.

2. Get user-generated content.

Another way that your business can take advantage of the holiday spirit is by asking your customers to create and submit content. This not only provides you with fresh content for your social media pages, but it also allows you to engage your customers and show leads how your products can be used. For instance, if your company sells baked goods, you might ask customers to submit photos of your goods at their holiday events.

3. Create holiday-themed content.

Another internet marketing company tip for holiday social media marketing is to create content that is holiday-themed. Whether you develop a promotional video featuring Santa or write blog posts with holiday-centric names and images, there are a variety of ways that you can incorporate the holiday spirit into your social media content.

Do you need help with your social media marketing this holiday season? Resolve is an online marketing agency that provides digital marketing solutions that help you reach and engage your target customers. Contact us today for a FREE consultation.

A brand is more than just a logo or a range of products: it’s an idea that you want to sell to people. Your goal is to position yourself as the “go-to” brand for the product or service you are providing. In order to do that, you have to create a positive image for yourself.

Just like you’d “dress for success”, you need a website that is consistent with your brand. That means a logo, color scheme, and layout that communicates clearly what you are trying to say. The subtle psychology of colors, shapes, lines, and design has a lot of power, and we harness that power to position YOU as the expert you need to be.

Branding plays a vital role in the success of your company!
Our graphic design team specializes in creating visually stunning images for your website, logo, apparel, marketing material and much more. We’re experts at using images, colors, and designs to tell the story YOUR story. With our designs, your website will tell users exactly what to expect from you and your product or service.

We can create a “brand” for you from scratch, or we’ll work with your existing branding to create a
positive representation across all mediums. Heck, we’re even happy to revamp your current brand and help to evolve your image. We’re all about helping you put your best foot forward, which means creating a brand that people recognize and respect.

But we’re so much more than just a graphic design service. We have great partnerships with some of the best promotional marketing companies, so whatever you are looking for we can help you design it and get it produced.

 

Contact us to find out how we can help you with your business!

Your website is your most important tool to reach your audience with your product and service. You’re your own “billboard” on the “internet superhighway”, the only way people will find out about what you have to offer. So why wouldn’t you want to put your best foot forward with a well-built, professionally-designed website? Sure, it might be much cheaper to throw something together in a hurry, but those stock template websites look and feel cheap. Is that how you want the world to see your company?

 

 

It doesn’t matter if you’re a one-man show or a worldwide corporation: our web designing services will help you create a website that you and your customers will be 100% satisfied with. We deliver the perfect balance between informative and streamlined, attractive and functional, buzz-worthy and valuable. We’ll spark your visitors’ interest and make them want to do business with you.

 

 Resolve Internet Marketing will provide a stunning website that is built with three things in mind:

 

Functionality: Our websites do exactly what you want them to, exactly the WAY you want them to.


Customer Ease of Use: Your visitors will find an organized website that is easy to navigate,
leading to a much more customer-friendly experience.


Your Ease of Use: We’ll make sure the website is easy for you to update, expand, and organize. No complicated, tech-heavy websites for you!


We take into account what YOU want, what you like/dislike for your business, and what you feel works/doesn’t work. We’ll offer advice on how to optimize your website and make it as effective as possible, but you have the final say on the finished product. We’re here to help YOU take your business to the next step, and we guarantee a website that you will be proud to showcase as the face of your business online.



The social media world can be overwhelming for small businesses. And as a small business owner, you want to make sure that you are utilizing every platform to grow your business. To help you understand the advantage of social media, here are five reasons why your business should adopt a social media strategy:

1. Gain immediate feedback
Social media is the easiest way to get feedback (good or bad) and invite customers to engage.

2. Social media is easy to set up
It is a great way to expand your brand in the marketplace if you have a limited marketing budget and cannot afford to buy many online ads at this point.

3. Your customers can share your social media posts
Your audience can share your posts with their friends, turning them into brand ambassadors for your products or services.

4. Your competitors are on social media
If you don’t have a social media presence, potential customers will think you are behind the times may look for competitors who regularly post updates on their activities and products.

5. It provides measurable results
You can use analytics to see which social media posts are the most effective, so you can then improve your marketing campaign.

Staying on top of your social media channels can become a full-time job. Not only do you need to post on a regular basis, you must check out your feed to see if any customers are broadcasting complaints or praise that should be immediately addressed.

It’s best to assign more than one person in your company to monitor Twitter, Facebook and other social platforms, so there will always be someone covering your online presence if the other person is out sick or on vacation.
You don’t want to ignore social media on weekends and holidays, though, so if you don’t have employees to handle these channels 24/7/365, it would be in your best interest to outsource this work to digital marketing professionals like the team at Resolve Internet Marketing. For details on our approach to social media marketing or to set up a no-obligation free consultation, please contact us today.

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