The internet is one of your best and most cost-effective tools for marketing. However, to use it right, you need to understand the mentality of the average web user. For most people, it’s all about finding the most appealing, concise, and easily accessible information and solutions to their problems. The vast majority of the younger web users prefer images and videos to written content. If you’re trying to reach that younger audience, you need to use video marketing!
Video marketing is effective for the simple reason that EVERYONE loves well-made, clever, and interesting videos. If a picture is worth 1,000 words, videos are worth far, far more. You can deliver a powerful, engaging, funny, clever, or interesting message in a matter of seconds using video. You can also tell a story to entice web surfers to click on your link and see what more you have to say. Well-made videos can stop any casual web surfer in their tracks, perhaps even long enough to get them interested in your product or service.
Video marketing is also effective because it’s entertaining. Go to YouTube, and you’ll find HUNDREDS of videos on every topic under the sun. Many of them are created to make you laugh, cry, think, and be interested in something new. Videos present important information in an entertaining way. People love to be entertained, and it can make learning a whole lot more enjoyable. You can teach useful things through the medium of entertainment.
Best of all, video marketing is available to anyone. You don’t have to be an internet marketing genius to use video marketing. All you have to do is know how to make a good video. That may mean hiring a video expert to help you create something informational, engaging, and entertaining. Once you have the video, you can post it to your website, blog, social media accounts, and even a YouTube channel. If the video is well-made and engaging, it has a much better chance of being shared around.
Videos tend to “go viral” (being shared all over the internet) much more often than written articles. Viral videos can get millions of views in a very short amount of time. If you’re the one who created the video, all those viewers will link the video to your company/business. The viral nature of the video means thousands, hundreds of thousands, or even millions of people around the world will find out about you and what you have to offer.
The truth is that video marketing is one of the most effective tools in your arsenal. If you want to reach the widest audience possible, it’s worth investing in making videos that entertain, educate, and engage in a clever, interesting, and animated way!
Social media isn’t easy; in fact, it’s a lot harder than you’d think! Being savvy with your social media marketing means learning how to navigate each platform according to its design, features, and user base. If you want to succeed, here are some mistakes you’d do well to avoid:
It’s tough to learn social media, so it may not seem worth the time invested. Oh, so wrong! Social media marketing is currently among the most lucrative and offers a high ROI if done right. Just setting up the accounts isn’t enough—you have to make sure to spend time on your social media accounts every day.
If someone only tried to sell you their product every time you saw them, you’d get sick of them pretty quickly. That’s the same with social media! You can’t just focus on marketing, but you need to engage with your followers and fans with high-quality content. Keep your marketing to less than 10% of your total posts, and you’ll avoid irritating your fans.
If you do the same thing day after day, eventually people will get tired of what you have to say. You need to keep updating content and changing your tactics. Social media is always changing and growing, and it’s vital that you stay current in order to stay relevant.
Facebook is designed for longer-form content, Twitter is short and snappy, and Instagram is all about the images. Each platform has its uses. You can cross-post content, but it has to be done right or else you’ll irritate your readers. It’s worth taking the time to tailor each post to the specific platform you’re posting to.
There’s something to be said for using Buffer, Hootsuite, and other automation services for posting. However, if used incorrectly, it can be irritating for your readers and cause them to “unfollow” or hide your content. Plus, automated content doesn’t feel personal—it’s more like a business doing their duty rather than giving interesting, quality content to engage with.
Both are just as bad! You want to engage with your followers daily, but don’t overwhelm them with content and posts. Ghosting your followers will cause them to forget about you.
Just because an image, meme, video, or GIF is going viral, that doesn’t mean you have to share to get in on the buzz. Make sure everything you post is relevant to your brand!