How to Run a Successful Marketing Campaign

January 19, 2017

Marketing is so much more than just creating social media posts and paying for advertising space. It comes down to a plan that will help you to reach your audience as effectively as possible, and with the best possible ROI. You have to approach it with the right mentality, which means:

Having an overall plan.

Each campaign you run should fit into the overall plan for marketing your business. With a master plan, it will be much easier to draw up the blueprints for smaller, individual campaigns and keep them all relevant to each other.

Having an objective.

Is the goal of your campaign to drive people to your website, increase clickthroughs, or generate revenue via sales? Having an objective will help you to know whether or not your campaigns succeeded.
Having metrics and parameters. You have to measure your results in order to determine whether or not they’re effective. That means establishing metrics and parameters for “success” or “failure”.

Staying under-budget.

Everyone has to operate within a budget! A small measure of success is being able to get the desired results without going over-budget.

Understanding your audience.

A lot of market research should go into your overall marketing plan. Once you understand your audience, it’s easier to know how to reach them with the right marketing campaigns.

Understanding your platforms.

You can’t post the same content to Facebook as you post to Twitter, Pinterest, or YouTube. All of your marketing campaigns should be tailored to the platform you are using.

Preparing well-crafted marketing materials.

You need materials that will do what you want them to: convert viewers into customers. That means putting a lot of thought into the copy you write, the images you use, and the message you’re trying to communicate. Refine the materials until you’re certain they do what you want them to.

Setting up a way to measure results.

You need to have tools to measure the results of your marketing efforts. This means tracking clicks, page views, conversions, sign-ups, and all of the other metrics you’ve established. Going back over the results of your marketing campaign will help you to learn from your mistakes and successes. You’ll be able to make the next one better!

It’s not easy to run a successful campaign, even if you’ve dedicated your life to marketing. But the tips above can help you to prepare yourself and your marketing campaign for a greater chance of success.

Tags:

  • Campaign
  • CoLab Internet Marketing
  • marketing
  • materials
  • platforms
  • social platforms
  • Successful
  • Understanding your audience.
  • user friendly
  • well-crafted

Have you ever heard the expression “Content is king?” It’s one that has become very popular in the last decade, especially with the drastic shift in advertising and marketing caused by social media and the internet.

Once, your best means of reaching people was via billboards, TV ads, radio spots, and newspaper ads. Now, the most time and cost-effective methods of marketing is using the internet (social media, company website, etc.).

The internet is designed to be an information superhighway, where people can access anything they want in a matter of seconds. Search engines provide relevant results for millions of searches every day. Guess what those results are? 9 times out of 10, they’re articles, blog posts, and content posted on websites.

If you want to get people to visit your website and find out more about your business, you MUST create content that is relevant, valuable, and consistent. Content allows you to establish yourself as an authority, which increases the likelihood people will seek you out for answers and help. Regular content posting also keeps you in the forefront of potential customers’ minds. If they keep seeing your content when they’re looking for advice or help with a problem, they’ll end up thinking of you when they need your business.

Content marketing is important for customers, as it’s a “soft sell” tactic. By delivering consistent value through your articles, blog posts, and other content, you slowly convince customers to take advantage of your product or service. In this modern day and age, most people prefer the soft sell than the in-your-face “Buy or try my product/service!”

Content marketing also matters to search engines. When people do a search for a problem or question related to your business’ product or service, you want your content to be as highly ranked as possible. The higher the ranking, the greater the chance of a search engine user clicking on your website and reading the article or post. Content allows you to take advantage of people’s desire for more information and knowledge, yet still entice them into buying your product or trying your service.

Content marketing also allows you to build a relationship with your customer. You provide them with daily or weekly solutions and answers to their problems and questions, and that endears them to you. That positive association in their mind will make them think of you next time they need your product or service. Once again, it’s about the “soft sell”.

The internet can be a highly useful tool to promote your business, but you have to learn how to do it right. Providing regular content is the key to being a smart internet marketer!

Twitter is so much more than “just another social media platform”. It’s actually one of the best platforms to use for business, as it offers a broader yet more targeted reach than any other social media network. With 300+ million users and 500 million Tweets sent per day, it’s a small business’ most valuable tool for expanding your audience.

Why is that?

Your competition is using it.

You can find your competitor brands on Twitter, and the last thing you want is to be left behind!

It’s quick and easy.

All you have to do is type up your message in 140 characters and hit the Tweet button. You can share info about a new product, offer a discount, or announce big changes easily.

It offers better visibility.

To get hundreds or even thousands more people to see your content, all you have to do is use the right hashtags. Hashtags increase the visibility of your post beyond your immediate network. If used correctly, they can help you reach a much broader audience than you ever could on your own.

It’s good for your brand.

Any business that isn’t on at least Twitter and Facebook are “behind” and “antiquated”. To stay relevant and modern, you need to be using social media networks—even if you don’t master them, at least use them!

You can stay on top of trends.

Want to find out what’s “in” or trending? Use Twitter Search to help you find out what people are saying about a certain topic. Get in on the conversation or create content that makes you relevant. It’s a great way to ensure you stay in touch with the world around you.

It’s great for networking.

You can talk to anyone in the world just by tweeting to them. There are no limits on reach, so you may find a broad range of opportunities you’d never have found otherwise. All you have to do is keep your eyes open and think creatively.

You can be smart with your communication.

Instead of spamming your social media with useless content, Twitter enables you to start a two-way dialogue with people. You can make jokes, share interesting content, or talk to people directly. You’ll find it will help you to refine your brand and message!

If used correctly, Twitter can be your most effective tool for engaging with your customers and followers. Be smart with your Twitter use, and it will help you to improve your brand and message.

Almost 600,000 patents were filed in the U.S. in 2015 alone—a very clear indication that the world is constantly finding new and creative ways to do things. Innovative technologies are being released every year, and it’s up to all of us to keep up with the times. To stay truly competitive in the ever-changing world, your business needs to incorporate new and improved technologies into your ways of operating.

Think about some of the ways that technology has changed in the last few years:

Innovations in home automation and entertainment led to the production of the Amazon Alexa, a smart computing device that “listens” to your commands and does what you ask.

The integration of Bluetooth into many new technologies allows us to connect and pair devices that once were believed to be incompatible or unrelated.

Social media platforms are focusing on user experience, tailoring everything to your unique preferences, desires, and activities.

It may seem overwhelming to keep up with all the latest technologies and innovations. Just staying abreast of the changes in social media alone can take a team of digital marketers every hour of every day. But, as mentioned above, it’s vital in order to remain relevant.

If you aren’t changing with the times and utilizing the improved technologies, your competitors will. They will find an easier, more effective way to target your customers, or a much more user-friendly shopping option. They may integrate a new, updated feature into their product that yours doesn’t have. Or, they may simply be able to contact your customers via some new social media platform that allows them to make their mark in your customers’ minds. Without relevancy, your business is doomed to fail.

So how can you integrate these new technologies into your current business structure? You may feel like you’re locked into a certain way of operating, given that your existing personnel has skills focused on existing business strategies. How can you expand?

Simple: bring in fresh talent!

When technology became vital for business operations, the IT department was born. Perhaps it’s time for you to create another new department, one that focuses on examining new technologies and seeing how they can benefit your company. Expanding your pool of talent to include innovators and tech-focused minds can help to drastically improve your company’s relevance.

Or, bring in an outside team of experts and consultants, like Resolve Online Solutions. Let us help you update your operations to include the latest and greatest in the tech world so you can have a better chance of staying relevant in today’s highly competitive marketplace.

A well-designed website will not only be more user-friendly to your customers but will make it easier for you to run your online business as well!

The complexity of your website and web-tools depends on just how much functionality you need. For example, a website for an attorney-at-law may not require anywhere near as many tools as an online store. The more functions you need your website to perform, the more tools you will need.

Resolve Internet Marketing

We specialize in web development, creating the tools you need to get the job done. We can help you set up a website that is not only beautiful but which is fully automated to handle any task or deliver any product. Our web development service will deliver an optimally-functioning website that essentially “runs itself”, leaving you free to focus on the other important tasks of your online business.

We’re proficient in all coding languages, and we’ll help to develop a platform that incorporates all of the elements, tools, and functions you need to run your website and online business. We’ll streamline and automate as many tasks as possible, so all you have to do is input your data and let our tools do the work for you. We don’t just focus on attracting customers, but we ensure that your and their experience is as seamless and consistent as possible.

Tell us what you need, and we’re happy to deliver! Or, come in for a consultation, and sit down with our web development team to discuss your desires. We’re more than happy to help you create the websites and online business platform that suits your needs.

Contact us today for a free analysis and consultation for your web development project.

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There is so much data available to those who know how to use it!

You can find information on:

-The number of daily visitors to your site
-The number of monthly visitors to your site
-The activity (clicking/browsing habits) of your visitors
-The number of times visitors spend on each page
-The number of times visitors spend on your website before leaving
-Where your visitors are coming from and so much more!


There are so many tools you can use to analyze your visitors’ habits and preferences, and we’re here to help you make the most of them.

Analytics is the key to achieving better conversions online. We use analytic tools to determine what your visitors are doing once they are on your site, and we monitor their activities as they browse your website. This data helps us to determine the most effective way to convert them into clients and repeat customers. We use it to monitor what’s working and, most importantly, what is not. With the analytics data we collect, we can help you to craft content, pages, and products that will have the best chance of enticing your visitors to click the “Buy” button.

We use the data received from analytics to update everything from the design to the content and down to the function of your site. We have one goal: engage the customers. We plan websites designed to get your clients to contact you to find out more about your service or click “Buy Now” on your products.Every element of your website is analyzed and created with the intention of encouraging your visitors to want to find out more and do business with you.

Contact us to find out how we can use analytics data to make your website more effective than ever!

Tags:

  • analytics
  • buy botton
  • CoLab Internet Marketing
  • data
  • social links
  • successful website
  • target marketing
  • user friendly
  • website