Social media can be a highly valuable tool for your company if used right, or a giant time-waster if not. Knowing how to use social media correctly can make all the difference! Here are a few tips to help you maximize your social media use:
Twitter is used for VERY short-form content, Instagram is all about visually appealing images, and YouTube is for engaging long-form content. When posting to social media platforms, make sure you’re posting content that suits the audience.
Never jump into a campaign without a plan. Sit down and create a comprehensive social media marketing plan before the campaign begins. It can help you increase your chances for success, as well as prepare you to analyze the good/bad of your plan.
The truly effective way to reach more people is to engage with them. Always be ready to reply to comments, thank people for participating, and listen to what people have to say. The more you engage, the better!
You’ve come up with a social media plan, but you have to be ready to adjust or flex as needed. The only way to know if it’s needed is to monitor your efforts. That means tracking/analyzing your social media progress to determine if it’s having the desired results. Change as the situation merits!
Twitter and Facebook both have automation options, and you can find tools like Hootsuite and Buffer to help you schedule content ahead of time. Automation can help to streamline the process!
Target your audience – Know who your audience is, and make sure your posts reach them! The narrower your audience, the greater the chance that you’ll reach the right people with your content.
Don’t spend time posting across all platforms if only a few platforms yield the results you want. Make sure your efforts are concentrated on the social media channels that work best for you.
Used right, hashtags can be a great way to track your engagement. Used incorrectly, they can clutter up your content and annoy people.
Part of the social media plan should be to draft a calendar that helps you to keep track of everything you are posting and when.
It’s worth spending a bit of money on advertising via Facebook, Twitter, YouTube, and other social media channels. The ad money will often yield a higher ROI than with Google AdWords marketing!
Email is still one of the most cost-effective internet marketing tools as of today. However, despite the ease and convenience of email, many businesses do not take advantage of this crucial channel. Read on for three easy ways that e-mail marketing can bring more traffic your way and boost your business as you set yourself apart from the competition:
1. It’s easy to target demographics with different versions of your message. For example, you can send one version of your email to women over 40 and another version to men in their 20s based on details from your customer relationship management application or CRM.
2. You can personalize emails, addressing each person by their name. Depending on the amount of details that you maintain on customers in your CRM, you could even refer to the last item a person purchased.
3. Following up on abandoned shopping carts is quick and convenient. You can automatically send a message to a customer who put items in a shopping cart but then closed the browser before clicking the “buy” button. Let them know the item they were interested in is still available (or is now on sale, etc.)
Now that you have a better understanding of the power of e-mail and how it can make such a powerful impact on your bottom line, it’s time to devise an effective e-mail marketing campaign. Typically, you will establish a series of escalating messages that are designed to convert interested individuals into happy, loyal customers. But if you lack the resources and time to handle e-mail marketing yourself, the team at Resolve Internet Marketing is standing by to help. To learn more about email marketing tactics or to arrange for a free, no-obligation consultation, connect with us today.