Social media is one of the most powerful forces in the modern world. A single Tweet can make or break a career. A single photograph can propel someone to stardom or bring a powerful man or woman low. Social media also provides a tool for marketers to better understand their customers, as well as to find new ones. By keeping up with the latest trends in social media, brands will have a better chance of achieving their goals and reaching a larger audience.
WhatsApp and Messenger are the two most popular messaging apps, but Snapchat, QQ Chat, and Viber all add their weight. More and more people are turning away from Facebook, Twitter, and even Instagram, and going to the apps where they can message directly with others.
Not only did Facebook roll out their LIVE feature, but Twitter and YouTube added the live video feature as well. US Instagram users also have the option for live videos. In 2017, Facebook and YouTube will both be adding new live video features to their platform, allowing people to connect with others live and in real time.
A surprising number of people are using social networks to find new products to buy, so it makes sense for these platforms to eliminate the middle man (Amazon and other retailers) and simply put a “Buy” button on their interface. Facebook has introduced a Marketplace feature, and more social media platforms are taking advantage of the popularity of social commerce.
Open your Facebook, Instagram, or Twitter feed, and you’ll see A LOT of paid advertisements. It’s estimated that close to $36 billion will be spent on social media advertising this year in paid adverts alone!
Since the “Ice Bucket Challenge”, social advocacy—championing a cause via social media—has become more and more common. Everything from the Women’s March to Bell Let’s Talk have taken advantage of social advocacy, and it will continue to increase as we go into 2017.
More and more platforms and search engines will take steps to crack down on “fake news”, with the goal of eradicating it entirely. Fake news affected 2016, especially during the U.S. Presidential Elections. Facebook banned fake news from advertising in late 2016, and will continue to work on blocking and suppressing clickbait-type headlines that are intended to spread misinformation.
2017 is going to be a fascinating year for social media! It’s important that you “get with the times” and stay abreast of how your customers will be using their social media apps and platforms. The result will be much more effective, targeted marketing.
Go on Twitter, Facebook, or Instagram around the holidays and you’ll find nearly every brand and company making a holiday-themed post to try to capitalize on the special day. Why is that? What is it about the holidays that’s so special?
Holidays are a time of year people look forward to. They want to relax on Memorial Day, Labor Day, Independence Day, Christmas, New Year, etc. Holidays have a positive mental association in their mind. A smart brand will take advantage of that association and link it to their product or service. A holiday-themed post shows that you are relevant (you create fresh, up to date content), but it also creates that positive association in your viewers’ minds. After all, if you’re as happy as they are about the holiday, you’re no longer a faceless company—you’re an individual like them who is interested in the same things.
There’s a certain emotional appeal to holiday-themed social media posts. People tend to be happier than average on holidays, and each holiday has its own emotional touchpoints. Labor Day is all about hard-working people. Earth Day is about protecting the planet. Christmas is about family. Using those emotional touchpoints in your social media post can help you to connect emotionally with your viewers.
You’ll find that using social media for holiday posts can also foster a sense of community. You can offer a holiday-themed deal to your customers, or simply ask a question to engage them. Use your post to encourage engagement and connection. Remind them what’s important for the holiday and ask them to share the things that matter most. The more interactive the post, the better.
If done right, a holiday-themed post can be highly shareable and buzzworthy. A well-crafted post has beautiful visuals related to the holiday, an emotional message, and an interesting call to action. It can be something as simple as “Tell a family member you love them on X holiday” or something more complex like “Bring attention to a social injustice on X holiday”. Anything can go viral if it has the right message, hook, and visual. A good call to action can encourage people to purchase or click on something they normally wouldn’t, especially when paired with the other components.
Don’t worry about hitting EVERY holiday in the year! Find a holiday that is “on brand” with your product or service, and focus on just that one. Create awesome, engaging, funny, and emotional content for that holiday and hit it hard. Once you’ve gotten the hang of it, start using more and more holidays to drive interest in your brand.
Social media isn’t easy; in fact, it’s a lot harder than you’d think! Being savvy with your social media marketing means learning how to navigate each platform according to its design, features, and user base. If you want to succeed, here are some mistakes you’d do well to avoid:
It’s tough to learn social media, so it may not seem worth the time invested. Oh, so wrong! Social media marketing is currently among the most lucrative and offers a high ROI if done right. Just setting up the accounts isn’t enough—you have to make sure to spend time on your social media accounts every day.
If someone only tried to sell you their product every time you saw them, you’d get sick of them pretty quickly. That’s the same with social media! You can’t just focus on marketing, but you need to engage with your followers and fans with high-quality content. Keep your marketing to less than 10% of your total posts, and you’ll avoid irritating your fans.
If you do the same thing day after day, eventually people will get tired of what you have to say. You need to keep updating content and changing your tactics. Social media is always changing and growing, and it’s vital that you stay current in order to stay relevant.
Facebook is designed for longer-form content, Twitter is short and snappy, and Instagram is all about the images. Each platform has its uses. You can cross-post content, but it has to be done right or else you’ll irritate your readers. It’s worth taking the time to tailor each post to the specific platform you’re posting to.
There’s something to be said for using Buffer, Hootsuite, and other automation services for posting. However, if used incorrectly, it can be irritating for your readers and cause them to “unfollow” or hide your content. Plus, automated content doesn’t feel personal—it’s more like a business doing their duty rather than giving interesting, quality content to engage with.
Both are just as bad! You want to engage with your followers daily, but don’t overwhelm them with content and posts. Ghosting your followers will cause them to forget about you.
Just because an image, meme, video, or GIF is going viral, that doesn’t mean you have to share to get in on the buzz. Make sure everything you post is relevant to your brand!
Almost 600,000 patents were filed in the U.S. in 2015 alone—a very clear indication that the world is constantly finding new and creative ways to do things. Innovative technologies are being released every year, and it’s up to all of us to keep up with the times. To stay truly competitive in the ever-changing world, your business needs to incorporate new and improved technologies into your ways of operating.
Think about some of the ways that technology has changed in the last few years:
Innovations in home automation and entertainment led to the production of the Amazon Alexa, a smart computing device that “listens” to your commands and does what you ask.
The integration of Bluetooth into many new technologies allows us to connect and pair devices that once were believed to be incompatible or unrelated.
Social media platforms are focusing on user experience, tailoring everything to your unique preferences, desires, and activities.
It may seem overwhelming to keep up with all the latest technologies and innovations. Just staying abreast of the changes in social media alone can take a team of digital marketers every hour of every day. But, as mentioned above, it’s vital in order to remain relevant.
If you aren’t changing with the times and utilizing the improved technologies, your competitors will. They will find an easier, more effective way to target your customers, or a much more user-friendly shopping option. They may integrate a new, updated feature into their product that yours doesn’t have. Or, they may simply be able to contact your customers via some new social media platform that allows them to make their mark in your customers’ minds. Without relevancy, your business is doomed to fail.
So how can you integrate these new technologies into your current business structure? You may feel like you’re locked into a certain way of operating, given that your existing personnel has skills focused on existing business strategies. How can you expand?
Simple: bring in fresh talent!
When technology became vital for business operations, the IT department was born. Perhaps it’s time for you to create another new department, one that focuses on examining new technologies and seeing how they can benefit your company. Expanding your pool of talent to include innovators and tech-focused minds can help to drastically improve your company’s relevance.
Or, bring in an outside team of experts and consultants, like Resolve Online Solutions. Let us help you update your operations to include the latest and greatest in the tech world so you can have a better chance of staying relevant in today’s highly competitive marketplace.
Millennials (those born between 1980 and 2000) are one of the most important demographics to reach, but also one of the hardest. They have the highest buying power, influence, and social reach, meaning they may be the ones to target if you want to have the biggest success with your product or service.
But how can you reach millennials? Here are a few things to remember as you plan your digital marketing strategy:
From the newest hype to the latest social media platforms, millennials love anything that is trending and “now”. To reach them, you need to make sure your marketing content is relevant. Evergreen content has its benefits, but the shorter attention span of millennials means they’re going to focused on current events and trends.
Millennials tend to be very internet-savvy, meaning they can find the best deals on ANYTHING. Your marketing campaigns have to be built for people who can out-shop anyone, so make sure that your offerings are the best if you want success. If a competitor can offer a better quality product (or better-marketed product) at a better price, you’re sunk.
Nothing turns off a millennial faster than someone who tries to be “hip” or “trendy”. They’re tired of people trying to “speak their language” and would much rather hear an authentic message. To really engage with millennials, make sure that the message is on-brand. If you can tie your brand in with the current trends, even better. But if not, authenticity is everything.
One French survey found that fully 1/3 of millennials refused to purchase a product that wasn’t eco-friendly or fair-wage, even if the product came from their favorite brand. They value sustainability, equality, and social justice highly, so make sure your offerings meet their standards.
Dry news articles and press releases will do NOTHING for a millennial, but a well-crafted, visually engaging image can move products like hotcakes. Millennials need to be engaged visually, using videos, infographics, or images that are bright, appealing, and cater to their shorter attention span.
If your goal is to reach millennials, you need to adapt your way of thinking to meet their unique mindset and perspectives. Done right, a campaign that targets millennials can be highly effective and yield amazing results!
Digital marketing is constantly evolving and changing, and it’s up to YOU to keep up with the latest trends. Thanks to the latest updates to Google’s search engine algorithms, a mixture of online and offline marketing is vital to utilize SEO strategies to the fullest. The term “local SEO” refers to that effective pairing of both on and offline marketing.
Think about it: if someone was to Google your business type in your city, would they find your company? They’re not looking just for random online-only businesses anywhere in the country, but they want a specific type of business near their home. With local SEO, you can target customers in a specific area, giving you the ability to reach a much more focused demographic.
Google My Business is the most effective way to increase your company’s visibility, as it puts your business on the Google Maps. When people do a search for companies in a specific location, Google will display yours as one of the results.
Give people an incentive to leave an honest review. Offer something free (a product, service, consultation, etc.) in exchange for a legitimate review (1 to 5 stars, their decision) on Google, Yelp, and other platforms. Reviews are vital for attracting customers, and is an important way to market via word of mouth.
Whether on Yelp, the Yellow Pages, Google, or Bing, make sure that your NAP info is consistent and complete. You want to make it as easy as possible for people to find and get in touch with you!
Do things to encourage your customers to spread word of your business, service, or product to their friends and networks. Use incentives and loyalty reward programs to encourage them to let others know about you.
All of these things will help you to improve your online visibility, but they involve some traditional offline marketing tactics. These local SEO practices can have a HUGE effect on your company’s ability to reach others.
Need help improving your local SEO? Let us help you improve both your offline and online presence so you can target as many customers in your area as possible.
When you first launched your business, before the days where everyone had Internet access and their own website, you were able to meet your financial projections and keep the lights on with little problem.
But now, most companies are online and yours should be too. Here are four reasons why your business needs a professional website now:
These days, businesses that fail to establish a presence on the Web might as well not exist, as far as busy shoppers are concerned.
You or a trusted family member might have slapped together a basic, free website that gave out your company’s name and contact information. But online shoppers are expecting a professionally designed website and will exit a poorly designed one for the next competitor listed in search results.
Your business will be at a competitive disadvantage if you have no website while local rivals have sites designed to attract the attention of more customers.
You won’t have to turn away customers at the close of business when you set up a website that allows you to market your goods and services. With a website including a catalog showcasing all that you have to offer, people can make purchases online and get answers to questions even when you and your staff are asleep at home.
Including social media channels for your website will allow happy customers to share details about you with online friends, such as by “liking” you on Facebook or promoting you on Twitter.
Now that you have a better sense of how your business will benefit from a professional website, you should know that the team at Resolve has years of experience helping companies get online to differentiate themselves from the competition. For more information about our approach to website development or to schedule a free consultation, please contact Resolve today.
Your website is your most important tool to reach your audience with your product and service. You’re your own “billboard” on the “internet superhighway”, the only way people will find out about what you have to offer. So why wouldn’t you want to put your best foot forward with a well-built, professionally-designed website? Sure, it might be much cheaper to throw something together in a hurry, but those stock template websites look and feel cheap. Is that how you want the world to see your company?
It doesn’t matter if you’re a one-man show or a worldwide corporation: our web designing services will help you create a website that you and your customers will be 100% satisfied with. We deliver the perfect balance between informative and streamlined, attractive and functional, buzz-worthy and valuable. We’ll spark your visitors’ interest and make them want to do business with you.
Resolve Internet Marketing will provide a stunning website that is built with three things in mind:
Functionality: Our websites do exactly what you want them to, exactly the WAY you want them to.
Customer Ease of Use: Your visitors will find an organized website that is easy to navigate,
leading to a much more customer-friendly experience.
Your Ease of Use: We’ll make sure the website is easy for you to update, expand, and organize. No complicated, tech-heavy websites for you!
We take into account what YOU want, what you like/dislike for your business, and what you feel works/doesn’t work. We’ll offer advice on how to optimize your website and make it as effective as possible, but you have the final say on the finished product. We’re here to help YOU take your business to the next step, and we guarantee a website that you will be proud to showcase as the face of your business online.
A well-designed website will not only be more user-friendly to your customers but will make it easier for you to run your online business as well!
The complexity of your website and web-tools depends on just how much functionality you need. For example, a website for an attorney-at-law may not require anywhere near as many tools as an online store. The more functions you need your website to perform, the more tools you will need.
Resolve Internet Marketing
We specialize in web development, creating the tools you need to get the job done. We can help you set up a website that is not only beautiful but which is fully automated to handle any task or deliver any product. Our web development service will deliver an optimally-functioning website that essentially “runs itself”, leaving you free to focus on the other important tasks of your online business.
We’re proficient in all coding languages, and we’ll help to develop a platform that incorporates all of the elements, tools, and functions you need to run your website and online business. We’ll streamline and automate as many tasks as possible, so all you have to do is input your data and let our tools do the work for you. We don’t just focus on attracting customers, but we ensure that your and their experience is as seamless and consistent as possible.
Tell us what you need, and we’re happy to deliver! Or, come in for a consultation, and sit down with our web development team to discuss your desires. We’re more than happy to help you create the websites and online business platform that suits your needs.
Contact us today for a free analysis and consultation for your web development project.
There is so much data available to those who know how to use it!
You can find information on:
-The number of daily visitors to your site
-The number of monthly visitors to your site
-The activity (clicking/browsing habits) of your visitors
-The number of times visitors spend on each page
-The number of times visitors spend on your website before leaving
-Where your visitors are coming from and so much more!
There are so many tools you can use to analyze your visitors’ habits and preferences, and we’re here to help you make the most of them.
Analytics is the key to achieving better conversions online. We use analytic tools to determine what your visitors are doing once they are on your site, and we monitor their activities as they browse your website. This data helps us to determine the most effective way to convert them into clients and repeat customers. We use it to monitor what’s working and, most importantly, what is not. With the analytics data we collect, we can help you to craft content, pages, and products that will have the best chance of enticing your visitors to click the “Buy” button.
We use the data received from analytics to update everything from the design to the content and down to the function of your site. We have one goal: engage the customers. We plan websites designed to get your clients to contact you to find out more about your service or click “Buy Now” on your products.Every element of your website is analyzed and created with the intention of encouraging your visitors to want to find out more and do business with you.
Contact us to find out how we can use analytics data to make your website more effective than ever!