How to Run a Successful Marketing Campaign

January 19, 2017

Marketing is so much more than just creating social media posts and paying for advertising space. It comes down to a plan that will help you to reach your audience as effectively as possible, and with the best possible ROI. You have to approach it with the right mentality, which means:

Having an overall plan.

Each campaign you run should fit into the overall plan for marketing your business. With a master plan, it will be much easier to draw up the blueprints for smaller, individual campaigns and keep them all relevant to each other.

Having an objective.

Is the goal of your campaign to drive people to your website, increase clickthroughs, or generate revenue via sales? Having an objective will help you to know whether or not your campaigns succeeded.
Having metrics and parameters. You have to measure your results in order to determine whether or not they’re effective. That means establishing metrics and parameters for “success” or “failure”.

Staying under-budget.

Everyone has to operate within a budget! A small measure of success is being able to get the desired results without going over-budget.

Understanding your audience.

A lot of market research should go into your overall marketing plan. Once you understand your audience, it’s easier to know how to reach them with the right marketing campaigns.

Understanding your platforms.

You can’t post the same content to Facebook as you post to Twitter, Pinterest, or YouTube. All of your marketing campaigns should be tailored to the platform you are using.

Preparing well-crafted marketing materials.

You need materials that will do what you want them to: convert viewers into customers. That means putting a lot of thought into the copy you write, the images you use, and the message you’re trying to communicate. Refine the materials until you’re certain they do what you want them to.

Setting up a way to measure results.

You need to have tools to measure the results of your marketing efforts. This means tracking clicks, page views, conversions, sign-ups, and all of the other metrics you’ve established. Going back over the results of your marketing campaign will help you to learn from your mistakes and successes. You’ll be able to make the next one better!

It’s not easy to run a successful campaign, even if you’ve dedicated your life to marketing. But the tips above can help you to prepare yourself and your marketing campaign for a greater chance of success.

Tags:

  • Campaign
  • CoLab Internet Marketing
  • marketing
  • materials
  • platforms
  • social platforms
  • Successful
  • Understanding your audience.
  • user friendly
  • well-crafted

Social media has changed the marketing game forever! Where marketing and advertising once involved spending millions of dollars on physical ads (newspapers, magazines, etc.), now you can spend far less and make your ad visible across the world courtesy of social media. Social media is a cost-effective solution that allows you to reach the people YOU want to reach.

If you’re considering marketing via social media, it’s a good idea to consider Facebook. Here are a few reasons why Facebook offers the most effective option for your company’s marketing strategy:

Targeted advertising

Facebook Ads can be sent to as broad or narrow an audience as you want. Facebook has access to a wealth of personal information on each person, including location, age, sex, work history, social circles, marital status, likes, dislikes, and the list goes on. Facebook allows you to set dozens of filters to ensure that your ad ONLY reaches the people it’s intended for.

Affordable costs

Facebook advertisements tend to be far more cost-effective than Google Ads. The cost per click through is about the same as Google Ads, but people are more likely to perceive Facebook ads positively. After all, they’re on social media to relax, so they associate the things they see on social media more positively. You’d be amazed by how many impressions a mere $5 to $50 per day can get your advertisement!

Increased connectivity

Advertising on Google or even physical ads are intended to put your product in front of the right people. However, Facebook ads allow you to connect with your customer base. The interactivity features are built into the social media platform, and people are encouraged to share, like, and comment. You’ll find that Facebook offers better engagement with clients, suppliers, fans, and customers. It’s a way to build a following rather than just have people buy your products.

Easy tracking of metrics

With billboard ads, you have no idea how many people you reach. Google Ads provide you with detailed metrics on your performance, but Facebook delivers real-time analytics to help you track and improve the reach of each advertisement you run. You can make adjustments to the ad while they’re running, or learn from each ad to improve the next one. For marketers who want to stay on top of the game, Facebook is the detailed tool of choice.

Make no mistake:

Facebook knows it’s one of the best marketing platforms, so it will continue to make changes to their platform that encourages paid marketing over free. However, if you can learn to use Facebook effectively, you’ll find that spending even a small amount on the ads and marketing options is a great way to reach a broader audience and get your message across efficiently.

Tags:

  • CoLab Internet Marketing
  • content marketing
  • Easy tracking of metrics
  • facebook
  • google
  • Increased connectivity
  • marketing
  • marketing platforms
  • Search Engine Optimization
  • small business
  • social platforms
  • Targeted advertising