Effective Ways to Reach your Target Market Through Social Media

April 10, 2017

You’d be amazed by how many people use social media incorrectly. They post content that tries to hit “everyone”, without any sort of targeting or strategy to reach the demographic best-suited for their product. If you’re serious about using social media to reach your target market, you can’t just post whatever springs to mind. You need to come up with a plan, targeted content that is visually appealing, and learn the ins and outs of the various forms of social media marketing. That is the only way you’re going to read that audience!

Here’s what you need to know:

Step 1: Choose the right platform.

Facebook, Twitter, Tumblr, Pinterest, Instagram and YouTube all offer access to a different target audience. Pinterest is more popular among women, Facebook is more commonly used by businesses, and Twitter is the short-form social media for busy people on the go. Understanding what each platform offers—mainly in the demographics that frequently use the platform—is the first step toward using your social media effectively.

Step 2: Learn the ins and outs.

Learn how using the right hashtags can make your Twitter posts more engaging and reach a broader audience. Learn how Facebook Ads effectively help you to put your published content in front of the right people. Learn what sort of YouTube videos are most effective for promoting your content. The more you learn about the platform, the more easily you’ll be able to plan the marketing strategy.

Step 3: Learn more than one.

Sticking with just one social media network isn’t going to get you the results you want. You need to learn to use multiple networks, and learn how they can cross-promote each other. Twitter posts can be automatically posted to Facebook and vice versa, or short YouTube videos can make your Facebook feed more engaging. Instagram photos will do well on Facebook and Twitter. Learn at least three or four of the primary social networks, and you’ll have a better reach!

Step 4: Be engaging.

The primary purpose of your content is to get people to stop what they’re doing and focus on what you have to say/share. Your content needs to be visually appealing, offer entertainment or real value, but most important of all get people engaged. Ask a question, offer advice that’s likely to be shared, or solicit your readers’ opinions. The more people engage with your posts, the more likely they will be to engage with the posts marketing and selling your product or service.

Step 5: Give something special.

Your social media followers want to feel they’re getting something special for their interaction with you. Offer them discounts, special deals, or coupons as a reward for their engagement. This offers them value, which in turn increases future engagement.

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Social media isn’t easy; in fact, it’s a lot harder than you’d think! Being savvy with your social media marketing means learning how to navigate each platform according to its design, features, and user base. If you want to succeed, here are some mistakes you’d do well to avoid:

Giving up too soon.

It’s tough to learn social media, so it may not seem worth the time invested. Oh, so wrong! Social media marketing is currently among the most lucrative and offers a high ROI if done right. Just setting up the accounts isn’t enough—you have to make sure to spend time on your social media accounts every day.

ONLY marketing.

If someone only tried to sell you their product every time you saw them, you’d get sick of them pretty quickly. That’s the same with social media! You can’t just focus on marketing, but you need to engage with your followers and fans with high-quality content. Keep your marketing to less than 10% of your total posts, and you’ll avoid irritating your fans.

Sticking with what works.

If you do the same thing day after day, eventually people will get tired of what you have to say. You need to keep updating content and changing your tactics. Social media is always changing and growing, and it’s vital that you stay current in order to stay relevant.

Cross-posting incorrectly.

Facebook is designed for longer-form content, Twitter is short and snappy, and Instagram is all about the images. Each platform has its uses. You can cross-post content, but it has to be done right or else you’ll irritate your readers. It’s worth taking the time to tailor each post to the specific platform you’re posting to.

Over-automating.

There’s something to be said for using Buffer, Hootsuite, and other automation services for posting. However, if used incorrectly, it can be irritating for your readers and cause them to “unfollow” or hide your content. Plus, automated content doesn’t feel personal—it’s more like a business doing their duty rather than giving interesting, quality content to engage with.

Posting too often or not often enough.

Both are just as bad! You want to engage with your followers daily, but don’t overwhelm them with content and posts. Ghosting your followers will cause them to forget about you.

Posting “viral” but irrelevant content.

Just because an image, meme, video, or GIF is going viral, that doesn’t mean you have to share to get in on the buzz. Make sure everything you post is relevant to your brand!

The day of long-winded, text-heavy articles is coming to an end; now, people want to SEE rather than read. They say that an “image is worth 1,000 words”. Thanks to Instagram, a well-crafted image can be worth a whole lot more!

Instagram is a photo-based platform that allows you to share images, GIFs, and videos, using the same hashtags that make Twitter one of the best social media platforms for visibility. It’s a platform that you should definitely be using for a number of reasons:

Interconnectivity.

Anything you post to Instagram can automatically be posted to Facebook, Twitter, and other social media platforms. It’s a simple one-click platform that will allow you to spread your images far and wide.

Younger audience.

The average user on Instagram is between the age of 18 and 45, with more than 50% of people between the ages of 18 and 29 owning an Instagram account and using the app regularly. If your product or service caters to the young, trendy, and tech-savvy, you NEED to be on Instagram to find your target audience where they’re at.

Massive user base.

Facebook and Twitter still have the largest user base, but Instagram hit 600 million accounts in late 2016. That’s an enormous number of people taking advantage of the photo-based platform to share their content! It’s also one of the fastest-growing social media platforms, with new updates and upgrades on a regular basis.

User-friendly design.

And by this, we don’t mean you, the marketer. We’re talking the users who browse Instagram to find new and interesting content. The layout of the app makes it incredibly easy for users to get access to content from all around the world, not just within their network of friends and contacts. Anyone can access any public Instagram account, giving you a much larger platform to work from.

Better engagement.

With Facebook, you have to spend money to make your posts visible. On Instagram, everything is visible to everyone. The number of user comments is also much higher on Instagram, leading to better engagement with followers and strangers. People are also more likely to follow an account that hooks them, as well as give a “Like” to great images.

Instagram has its pros and cons as far as social media marketing platforms go, but any smart marketer will take advantage of the benefits it offers. You’ll find that Instagram can provide you a much more efficient way to reach your target audience!

The addition of videos to Facebook revolutionized the way brands and companies can reach new fans and followers. Now, you can give people interesting, valuable content in the form of a short, snappy video. If a picture says 1,000 words, a video is worth a whole lot more.

Here are some tips to help you use Facebook Videos that will serve your brand:

Launch a product

If you’re doing a physical product launch, use Facebook Live to show people what’s going on during the launch. Even if they can’t be there physically, your fans will be able to enjoy the experience from the comfort of their home and still feel like they’re part of the buzzy new product.

Take them behind the scenes

People love to feel like they’re getting something special or exclusive. To make your fans feel special, take them behind the scenes of your business operations, your new product, or some special event.

Interact with customers

Facebook Live allows you to interact with customers and followers in real time, answering questions, giving information, and even sharing tutorials and how-to’s. The more you interact with people, the better!

Interview someone interesting

Give your Facebook fans the chance to hear from someone else: an expert in their field, a celebrity, or someone else who will pique their interest. Interviews can be fascinating and provide a lot of value in just a few minutes of video.

Surprise people with a sale or promotion

Videos are a great way to get people interested in sales and promotions, and you can share a lot of info in a few seconds or minutes. Plus, you’ll find people are far more likely to share the videos to others they believe will be interested in the sale or promo opportunity.

Tell a story

People connect with stories more than they do anything else! Use your Facebook platform to tell stories: of people whose lives have been improved or changed by your products, funny and interesting things that happened to your company, or the process of creating a new brand or product. Stories are always more interesting than marketing content or product feature lists.

Discuss current events

There will always be something happening in the world around you, and Facebook Videos give you a chance to discuss them at length. Trending issues change on a daily basis, so make sure to “strike while the iron is hot” and get those videos uploaded before something else becomes more relevant.

To make any advertisement or marketing campaign effective, you have to make sure to target a specific audience. A campaign that hits “everyone” will hit no one; a targeted campaign will have the greatest chance of success.

Thankfully, there are A LOT of tools that enable us to narrow our audience to as specific, targeted a demographic as possible. Every advertising platform from Facebook to Google to Amazon makes the “how” of audience targeting possible.

The real secret is in the “when”…

Remember the days when the first Hunger Games movie came out? Within a few months, dozens more young adult-aiming novels were released, many of which went on to become huge successes. People “struck while the iron was hot”, and their novels, movies, comic books, and other similar products benefited from the popularity of the Hunger Games.

Targeting your audience at the best moment is both an art and a science. It takes two things:

A lot of research.

When planning your ads or marketing campaigns, take a look at what is popular at the moment. Are there certain movies or TV shows that everyone loves? Are there hashtags, buzzwords, or controversial topics that everyone is talking about? The more you understand what is trending at the moment, the more accurately you’ll be able to create timely, fresh campaigns.

A lot of guess work.

Unless you can turn out a new ad or marketing campaign overnight, anything that is trending now will be “old news” by the time your campaign is ready. That means you need to spend time researching things that are soon to come: new movies, new albums being released, new apps or tech products, political happenings in the near future, etc. By studying past trends, you’ll have a better chance of “guessing” what will be popular soon.

It will be a bit of a gamble to create marketing campaigns based around these predictions, but if you get it right, you will be one of the only people taking advantage of the wave of popularity as it’s just beginning. Those “lucky guesses” can lead to massive growth if they work out. If not, you’ve lost a bit of time and money, but not too much more.

When thinking about new marketing and ad campaigns, try to think about the timing of what you have to offer and what you want to say. If you can pair it with something timely, trending, or fresh, you’ll find your chances of success are significantly higher!

Is the content on your website too vague? While many people believe that it’s better to avoid “small talk”-style content for new visitors to your site, we’ve found that more direct content can lead to better results. If done right, you’ll find that it’s a much more effective way to get your visitors from Point A (arriving at your website) to Point B (taking action) as quickly as possible.

You’ve Got Seconds!

When a visitor arrives at your website, you have no more than 7 seconds to capture their interest. That number is usually more like 2.5 seconds, as the interest span of most web users is getting shorter thanks to high speed internet browsing. That means your content needs to tell people exactly what to expect from your website in as little time as possible.

Get to the heart of the matter quickly, with as few words and as clearly as you can, and get to the call to action. Everything from your images to your color palette to your text should hook the visitor from the moment they arrive.

Trim it Down

As the owner of a business or the proud producer of a product, you want everyone to know about the benefits of what you offer. But did you know that long-form text can be the fastest way to lose your visitors’ interest? If you want to hook them, you need to keep everything short and snappy.

Trim down your introductory content to a short list of the benefits, what the product can do, etc. Don’t try to “sell” them, but let them know what makes you the best solution to their problem. Shorter, punchy content will be more effective than a long-winded post every time!

Be Clear

Remember that you have 2.5 seconds to hook visitors. The best way to do that is to tell them everything they need to know with an image or a catchy video. But you also need to make sure it’s very clear what it is that you do.

The design of your website is far less important than the clarity of your message. If your website doesn’t tell visitors what you do at first glance, you’re losing out on valuable seconds. Make that design speak clearly!

These three elements will ensure that your website content hooks visitors from the moment they land on your page. Clear, concise, punchy, and direct content is the key to converting your visitors and random web users into customers.

Millennials (those born between 1980 and 2000) are one of the most important demographics to reach, but also one of the hardest. They have the highest buying power, influence, and social reach, meaning they may be the ones to target if you want to have the biggest success with your product or service.

But how can you reach millennials? Here are a few things to remember as you plan your digital marketing strategy:

Millennials love the latest and greatest.

From the newest hype to the latest social media platforms, millennials love anything that is trending and “now”. To reach them, you need to make sure your marketing content is relevant. Evergreen content has its benefits, but the shorter attention span of millennials means they’re going to focused on current events and trends.

Nothing is hidden.

Millennials tend to be very internet-savvy, meaning they can find the best deals on ANYTHING. Your marketing campaigns have to be built for people who can out-shop anyone, so make sure that your offerings are the best if you want success. If a competitor can offer a better quality product (or better-marketed product) at a better price, you’re sunk.

Be authentic.

Nothing turns off a millennial faster than someone who tries to be “hip” or “trendy”. They’re tired of people trying to “speak their language” and would much rather hear an authentic message. To really engage with millennials, make sure that the message is on-brand. If you can tie your brand in with the current trends, even better. But if not, authenticity is everything.

Sustainability matters.

One French survey found that fully 1/3 of millennials refused to purchase a product that wasn’t eco-friendly or fair-wage, even if the product came from their favorite brand. They value sustainability, equality, and social justice highly, so make sure your offerings meet their standards.

Make it interesting.

Dry news articles and press releases will do NOTHING for a millennial, but a well-crafted, visually engaging image can move products like hotcakes. Millennials need to be engaged visually, using videos, infographics, or images that are bright, appealing, and cater to their shorter attention span.

If your goal is to reach millennials, you need to adapt your way of thinking to meet their unique mindset and perspectives. Done right, a campaign that targets millennials can be highly effective and yield amazing results!

As you reflect on the successes and any obstacles that occurred with your small business during 2017, it’s useful to focus on what changes you need to make in the new year.

Just as individuals make resolutions to better their lives after the stroke of midnight on Dec 31, many owners make similar promises to improve their businesses. With that in mind, here are five New Year’s Resolutions that can help you change your business for the better in 2018.

Establish Goals and Then Measure Performance

You can’t understand whether your organization is improving or starting to fail in certain areas if you don’t first set up some concrete goals.

For example, you mandate that sales people increase the number of leads by a certain percentage. Or, you instruct your foremen to beat the previous year’s safety record (number of days without an accident) on the factory floor.

Solicit Feedback

Ask customers to give feedback, such as part of a loyalty program. Then apply their criticisms to improve how you do business with them.

Delegate Tasks as Your Team Grows

Some entrepreneurs have difficulty letting go, often to the point of micromanaging their employees. Instead, you can expand your business in 2018 by delegating as many tasks as possible to your trusted subordinates, freeing your time to focus on the big picture.

Boost Your Online Presence

Is your website truly appealing to potential customers? Conduct tests, such as split A/B testing of different versions of your company’s landing page to see which brings you more leads. Use videos to showcase your goods or services, it’s proven that customers find these more useful than having to read descriptions.

Include Social Media in Your Marketing and Customer Retention

Use social media channels to promote your business for example to announce specials. You should also be checking your social media regularly to monitor for customer questions, praise, and even complaints from customers. It is important to engage with your customers where they are trying to engage with you!

If you don’t quite know how to promote your business online or lack the time and resources has prevented you from starting to do this, you’ll want to partner with internet marketing professionals such as the team at Resolve Internet Marketing. For more information on our business consulting and search engine optimization services or to get a free, no-obligation estimate, click here or call us at 888-247-5055 today.

As businesses are expanding, many people are taking the opportunity to find a social media marketing agency to launch their digital strategy to unimaginable extremes. There are thousands of marketing agencies to choose from, and they all differ from each other. Choosing one can be a considerable challenge, but these characteristics are critical to consider when you look for a social media marketing agency.

Great Content
First thing first, the agency should be able to deliver great content right off the bat. This is important because when social media comes to mind, the first thing that comes to mind is the content. Encouraging high-quality content can ensure excellent results for any company involved in social media marketing. The material will be delivered in an entertaining and informative way, even to future customers. The first thing you should do is double-check whether the social media marketing company you select is capable of delivering great content and promoting your business or not.

Proactive
These agencies must actively commit to planning things from the beginning successfully. They should continue following trends and software improvements to adapt their methods accordingly. If something goes wrong, your marketing agency should realize that and tell you how they plan on fixing the issue. This is important because trends change way too fast for mistakes to be made!

Online Presence
An effective marketing agency has a powerful presence online. You should rank incredibly high on search engines and leave a huge mark on social media. The social media channels of an agency itself serve as a business plan of sorts. The quality that you see here is what you can expect from the quality of the work that they will provide. If their own channels in the business are a disaster, that is not a positive indication.

Reasonably Responsive
It’s common for businesses to get busy with clients and customers. A qualified media marketing agency should always respond promptly to all customers to maintain efficient customer service. Quick communication is particularly important, given that many of us are working with companies that aren’t regional to our area generally.

Focusing on Business Growth
The best of the best agencies understand that the main objective of any marketing campaign is to increase profit margins, customer base, and revenue. For this, they think outside of marketing and focus on improving your company’s long-term sales and revenue goals.

Do your thorough research in narrowing agencies and be afraid to ask a lot of questions to these agencies. Be sure to check the agency you choose to have these five characteristics that a truly remarkable marketing agency should have.

 

You have to pay good money to take out a newspaper ad or post a radio spot, but it won’t cost you a cent to open up a Twitter account or a Facebook Page. Thanks to social media, you have the ability to reach literally billions of people around the world. Better yet, you can target your marketing to the specific people you want to reach with your product or service.


Social Media:
If you already have social media pages, good for you! But how are you using them? Are they delivering the results you want? Are they effectively engaging you with your target audience?

You may have no idea how to use your social media to its full effect, but don’t sweat it: we’re here to help. Our Social Media team members are experts in getting your business or brand noticed through social media.

Facebook is the most visited site in the world, which means it is imperative to have an established presence, engaged audience, and relevant followers. But it’s not the only option for you-you’ve got Tumblr, Twitter, Foursquare, Snapchat, Instagram, and the list goes on. There are too many for you to learn to use, so why not let us handle your social media marketing for you?

From strategy to inception our team will outline a detailed social media marketing plan for your business. We identify which platforms would be best for your business (Facebook, Instagram, Twitter, Pinterest, etc.), define your target audience, and get to work reaching them!!!

Contact us for a free consultation and find out how your business can thrive through social media!

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