2017 Social Media Trends

February 21, 2017

Social media is one of the most powerful forces in the modern world. A single Tweet can make or break a career. A single photograph can propel someone to stardom or bring a powerful man or woman low. Social media also provides a tool for marketers to better understand their customers, as well as to find new ones. By keeping up with the latest trends in social media, brands will have a better chance of achieving their goals and reaching a larger audience.

Here are a few trends to expect in 2017:

Social messaging

WhatsApp and Messenger are the two most popular messaging apps, but Snapchat, QQ Chat, and Viber all add their weight. More and more people are turning away from Facebook, Twitter, and even Instagram, and going to the apps where they can message directly with others.

Live video

Not only did Facebook roll out their LIVE feature, but Twitter and YouTube added the live video feature as well. US Instagram users also have the option for live videos. In 2017, Facebook and YouTube will both be adding new live video features to their platform, allowing people to connect with others live and in real time.

Social Commerce

A surprising number of people are using social networks to find new products to buy, so it makes sense for these platforms to eliminate the middle man (Amazon and other retailers) and simply put a “Buy” button on their interface. Facebook has introduced a Marketplace feature, and more social media platforms are taking advantage of the popularity of social commerce.

Paid social media advertising

Open your Facebook, Instagram, or Twitter feed, and you’ll see A LOT of paid advertisements. It’s estimated that close to $36 billion will be spent on social media advertising this year in paid adverts alone!

Social advocacy

Since the “Ice Bucket Challenge”, social advocacy—championing a cause via social media—has become more and more common. Everything from the Women’s March to Bell Let’s Talk have taken advantage of social advocacy, and it will continue to increase as we go into 2017.

The crackdown on fake news

More and more platforms and search engines will take steps to crack down on “fake news”, with the goal of eradicating it entirely. Fake news affected 2016, especially during the U.S. Presidential Elections. Facebook banned fake news from advertising in late 2016, and will continue to work on blocking and suppressing clickbait-type headlines that are intended to spread misinformation.

2017 is going to be a fascinating year for social media! It’s important that you “get with the times” and stay abreast of how your customers will be using their social media apps and platforms. The result will be much more effective, targeted marketing.

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  • CoLab Internet Marketing
  • facebook
  • Social advocacy
  • Social Commerce
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The addition of videos to Facebook revolutionized the way brands and companies can reach new fans and followers. Now, you can give people interesting, valuable content in the form of a short, snappy video. If a picture says 1,000 words, a video is worth a whole lot more.

Here are some tips to help you use Facebook Videos that will serve your brand:

Launch a product

If you’re doing a physical product launch, use Facebook Live to show people what’s going on during the launch. Even if they can’t be there physically, your fans will be able to enjoy the experience from the comfort of their home and still feel like they’re part of the buzzy new product.

Take them behind the scenes

People love to feel like they’re getting something special or exclusive. To make your fans feel special, take them behind the scenes of your business operations, your new product, or some special event.

Interact with customers

Facebook Live allows you to interact with customers and followers in real time, answering questions, giving information, and even sharing tutorials and how-to’s. The more you interact with people, the better!

Interview someone interesting

Give your Facebook fans the chance to hear from someone else: an expert in their field, a celebrity, or someone else who will pique their interest. Interviews can be fascinating and provide a lot of value in just a few minutes of video.

Surprise people with a sale or promotion

Videos are a great way to get people interested in sales and promotions, and you can share a lot of info in a few seconds or minutes. Plus, you’ll find people are far more likely to share the videos to others they believe will be interested in the sale or promo opportunity.

Tell a story

People connect with stories more than they do anything else! Use your Facebook platform to tell stories: of people whose lives have been improved or changed by your products, funny and interesting things that happened to your company, or the process of creating a new brand or product. Stories are always more interesting than marketing content or product feature lists.

Discuss current events

There will always be something happening in the world around you, and Facebook Videos give you a chance to discuss them at length. Trending issues change on a daily basis, so make sure to “strike while the iron is hot” and get those videos uploaded before something else becomes more relevant.

Social media can provide you with an amazing marketing platform, if used correctly. However, the truth is that there are many pitfalls for social media marketing, many of which can waste both time and money. If you want to see the best ROI from your social media strategies, here are a few mistakes you’d do well to avoid:

Using the wrong platform

It’s tough to know which is the “right” platform to use, but the truth is that each has its own benefit, target demographic, and uses. For example, you wouldn’t use Snapchat to market a luxury product, as Snapchat is a youth-targeted platform. Using the right platform for the right product to reach the right audience is the key to making your campaigns effective.

Limiting yourself to free options

All social media platforms are free to use, but they’re only going to be truly effective for marketing if you pay for them. Facebook limits the reach of your posts unless you pay to boost them, and Facebook ads are some of the most effective marketing tools to target customers. Be prepared to pay for results!

Ineffective posting

Posting too much content can annoy your followers, but posting too little can lead to the customers “forgetting” about your product. Oversharing business-related content can make your readers feel like you’re trying to sell or push too hard, but not enough “sales” posts could lead to lower conversion rates. To be truly effective, you have to find the balance—easier said than done!

Going it alone

You may be getting the hang of social media marketing, but what will you do when the algorithms inevitably change in a few months? You’ll have to totally overhaul your approach, a huge investment of time and money. Instead, you’re better off delegating this task to the social media experts who have invested their time, effort, and money into learning the ins and outs of the platforms.
Working with Resolve Online Solutions will help you avoid these mistakes, all of which could lead to a good deal of your time and money wasted and clients lost. We’ll make sure your social media campaigns are as effective as they can be so you get the highest possible return on your investment.

 

Customer reviews are the lifeblood of any small business!

Think about it: how do YOU choose a product or service? Most of the time, you’ll evaluate the pros, cons, and specifications of each to ensure you’re making the right choice. In order to do that, you need to read reviews from other people who have used that same product.

Review sites such as Yelp, Google, and Angie’s list can be great for your business. They tell people what to expect from your product or service, and they can be an amazing marketing resource. After all, if you earn a reputation for quality, you’ll have a better chance of reaching a wider audience.

And yet, these sites can also hurt your business. Negative reviews can prevent people from wanting to do business with you. Often, internet trolls or competing products/services will deliberately post negative reviews, making unfounded claims that damage your reputation.

 

Reputation Matters:
It’s impossible to control what someone is going to say about you online these days, but our reputation management services help make this process easier and more effective. We make sure your online reputation is safe from frivolous claims. Our job is to monitor review sites to ensure there are no trumped-up accusations or negative reviews that harm your company’s reputation.

Not only do we monitor review sites, but we negotiate marketing deals with our online partners and even help get bad reviews removed from your page. We work directly with the sites and customers to resolve issues. By doing so, we ensure your company brand remains intact and untarnished by base unfounded negative claims.

If you are concerned about your online reputation, contact us to learn more about what we can do to help.

social media los angeles

There is so much data available to those who know how to use it!

You can find information on:

-The number of daily visitors to your site
-The number of monthly visitors to your site
-The activity (clicking/browsing habits) of your visitors
-The number of times visitors spend on each page
-The number of times visitors spend on your website before leaving
-Where your visitors are coming from and so much more!


There are so many tools you can use to analyze your visitors’ habits and preferences, and we’re here to help you make the most of them.

Analytics is the key to achieving better conversions online. We use analytic tools to determine what your visitors are doing once they are on your site, and we monitor their activities as they browse your website. This data helps us to determine the most effective way to convert them into clients and repeat customers. We use it to monitor what’s working and, most importantly, what is not. With the analytics data we collect, we can help you to craft content, pages, and products that will have the best chance of enticing your visitors to click the “Buy” button.

We use the data received from analytics to update everything from the design to the content and down to the function of your site. We have one goal: engage the customers. We plan websites designed to get your clients to contact you to find out more about your service or click “Buy Now” on your products.Every element of your website is analyzed and created with the intention of encouraging your visitors to want to find out more and do business with you.

Contact us to find out how we can use analytics data to make your website more effective than ever!

A website is not something you can build and then forget about. Like your marketing plan, your business website needs constant updating. With the new year, it’s time to think about a new website design. Here are some of the reasons why you might need a new website.

1. Your Photos Are Weak

The consumer in 2018 is looking for visual input. If your images are low resolution or are completely pulled from stock photo sites, it’s not going to impress. Make sure that the images on your website are in line with what you want your brand to promote.

2. It’s Not Mobile Friendly

Did you know that by the end of 2018, the average adult will be spending over 3 hours on mobile media? That means that a site that’s not optimized for mobile is losing a huge potential reach. Make your site mobile friendly as quickly as possible.

3. You Have No Social Links

Today’s consumer is using social media to make buying decisions. Your website should link to your social media pages to make that decision easier for your customer. If you don’t have social media, get started with it, then add the links to your website so people can find you.

4. Your Content Is Weak and Irrelevant

Content is still critical, and your content needs to properly brand your company while also working with your SEO goals. Make sure the content is up-to-date, relevant, and engaging.

5. Your Website is Not Visually Appealing

According to a Harvard study in 2013, websites that are perceived as great looking are also perceived as trustworthy and usable. Today’s consumer will click away from your site in a heartbeat if they don’t like what they see. In most cases, your website is your customer’s first impression of your company and your products and services. As a matter of fact, website design is one of the decisive factors that drive user engagement.

6. Your Website is Not Generating Leads

Websites are meant to get your business new prospects, not just sit there and look pretty. Your website should be generating leads for you. If it’s not, then it’s time to get a new website.

Do you have any of these problems on your site? If you do, then 2018 is the year you need a new one. Take the time to update your site, or rebuild it form the ground up, and make your digital presence strong and effective.

Tags:

  • mobile friendly
  • SEO goals
  • social links
  • website design