Why Facebook Marketing is Beneficial for Small Businesses

March 27, 2017

Social media has changed the marketing game forever! Where marketing and advertising once involved spending millions of dollars on physical ads (newspapers, magazines, etc.), now you can spend far less and make your ad visible across the world courtesy of social media. Social media is a cost-effective solution that allows you to reach the people YOU want to reach.

If you’re considering marketing via social media, it’s a good idea to consider Facebook. Here are a few reasons why Facebook offers the most effective option for your company’s marketing strategy:

Targeted advertising

Facebook Ads can be sent to as broad or narrow an audience as you want. Facebook has access to a wealth of personal information on each person, including location, age, sex, work history, social circles, marital status, likes, dislikes, and the list goes on. Facebook allows you to set dozens of filters to ensure that your ad ONLY reaches the people it’s intended for.

Affordable costs

Facebook advertisements tend to be far more cost-effective than Google Ads. The cost per click through is about the same as Google Ads, but people are more likely to perceive Facebook ads positively. After all, they’re on social media to relax, so they associate the things they see on social media more positively. You’d be amazed by how many impressions a mere $5 to $50 per day can get your advertisement!

Increased connectivity

Advertising on Google or even physical ads are intended to put your product in front of the right people. However, Facebook ads allow you to connect with your customer base. The interactivity features are built into the social media platform, and people are encouraged to share, like, and comment. You’ll find that Facebook offers better engagement with clients, suppliers, fans, and customers. It’s a way to build a following rather than just have people buy your products.

Easy tracking of metrics

With billboard ads, you have no idea how many people you reach. Google Ads provide you with detailed metrics on your performance, but Facebook delivers real-time analytics to help you track and improve the reach of each advertisement you run. You can make adjustments to the ad while they’re running, or learn from each ad to improve the next one. For marketers who want to stay on top of the game, Facebook is the detailed tool of choice.

Make no mistake:

Facebook knows it’s one of the best marketing platforms, so it will continue to make changes to their platform that encourages paid marketing over free. However, if you can learn to use Facebook effectively, you’ll find that spending even a small amount on the ads and marketing options is a great way to reach a broader audience and get your message across efficiently.

Tags:

  • CoLab Internet Marketing
  • content marketing
  • Easy tracking of metrics
  • facebook
  • google
  • Increased connectivity
  • marketing
  • marketing platforms
  • Search Engine Optimization
  • small business
  • social platforms
  • Targeted advertising

Marketing is all about putting your message in front of the right people in the right way. Thanks to social media, that has become easier than ever. If used correctly, Facebook, Twitter, YouTube, Snapchat, and all the other social media platforms will allow you to engage directly with your target demographic.

First off, social media is where people go to relax and distract themselves from work. It already has a positive association in their minds, meaning the things they see while on social media will also tend to have that positive connotation. If your marketing campaign appeals to them, inspires them, or catches their interest, they’re far more likely to engage with it than they would while surfing the internet for education or information.

Social media also provides you with a surprising amount of information on who people are. Facebook, for example, compiles not just names, but also locations, interests, ages, likes and dislikes, and so much more. You’ll be able to use the social media profiles to target the right people with the right message. If you use the platforms’ various paid options, you’ll tap into their compiled databases to ensure your marketing campaigns are targeted at the customers most likely to be receptive to your message.

Social media gives you a much broader reach than you’d get from other sources. While Google’s SEO rankings are dependent largely in inbound links to your website, it does take into account links from social media. The more people post links to your page or content, the higher your SEO ranking. However, that also increases your visibility on those social media platforms and increases your authority.

People are always looking for new and interesting, content that educates, entertains, and gets them thinking. If you approach content creation with that mindset, you’ll find that the images, videos, and articles you post to social media have much better engagement. The more people engage with and share your content, the more you are perceived as an authority. This in turn increases the chance that people will seek you out when they have a question they need answered or a problem they want solved. Your reputation as an authority is worth gold!

Social media also allows you to keep your finger on the pulse of what’s trending, popular, and of interest to your target demographic. If you “join in the conversation” with your marketing and content, you become relevant and trending as well. You’ll find that social media enables you to stay current with the times in a way classic content marketing never could!

Twitter is so much more than “just another social media platform”. It’s actually one of the best platforms to use for business, as it offers a broader yet more targeted reach than any other social media network. With 300+ million users and 500 million Tweets sent per day, it’s a small business’ most valuable tool for expanding your audience.

Why is that?

Your competition is using it.

You can find your competitor brands on Twitter, and the last thing you want is to be left behind!

It’s quick and easy.

All you have to do is type up your message in 140 characters and hit the Tweet button. You can share info about a new product, offer a discount, or announce big changes easily.

It offers better visibility.

To get hundreds or even thousands more people to see your content, all you have to do is use the right hashtags. Hashtags increase the visibility of your post beyond your immediate network. If used correctly, they can help you reach a much broader audience than you ever could on your own.

It’s good for your brand.

Any business that isn’t on at least Twitter and Facebook are “behind” and “antiquated”. To stay relevant and modern, you need to be using social media networks—even if you don’t master them, at least use them!

You can stay on top of trends.

Want to find out what’s “in” or trending? Use Twitter Search to help you find out what people are saying about a certain topic. Get in on the conversation or create content that makes you relevant. It’s a great way to ensure you stay in touch with the world around you.

It’s great for networking.

You can talk to anyone in the world just by tweeting to them. There are no limits on reach, so you may find a broad range of opportunities you’d never have found otherwise. All you have to do is keep your eyes open and think creatively.

You can be smart with your communication.

Instead of spamming your social media with useless content, Twitter enables you to start a two-way dialogue with people. You can make jokes, share interesting content, or talk to people directly. You’ll find it will help you to refine your brand and message!

If used correctly, Twitter can be your most effective tool for engaging with your customers and followers. Be smart with your Twitter use, and it will help you to improve your brand and message.

As you reflect on the successes and any obstacles that occurred with your small business during 2017, it’s useful to focus on what changes you need to make in the new year.

Just as individuals make resolutions to better their lives after the stroke of midnight on Dec 31, many owners make similar promises to improve their businesses. With that in mind, here are five New Year’s Resolutions that can help you change your business for the better in 2018.

Establish Goals and Then Measure Performance

You can’t understand whether your organization is improving or starting to fail in certain areas if you don’t first set up some concrete goals.

For example, you mandate that sales people increase the number of leads by a certain percentage. Or, you instruct your foremen to beat the previous year’s safety record (number of days without an accident) on the factory floor.

Solicit Feedback

Ask customers to give feedback, such as part of a loyalty program. Then apply their criticisms to improve how you do business with them.

Delegate Tasks as Your Team Grows

Some entrepreneurs have difficulty letting go, often to the point of micromanaging their employees. Instead, you can expand your business in 2018 by delegating as many tasks as possible to your trusted subordinates, freeing your time to focus on the big picture.

Boost Your Online Presence

Is your website truly appealing to potential customers? Conduct tests, such as split A/B testing of different versions of your company’s landing page to see which brings you more leads. Use videos to showcase your goods or services, it’s proven that customers find these more useful than having to read descriptions.

Include Social Media in Your Marketing and Customer Retention

Use social media channels to promote your business for example to announce specials. You should also be checking your social media regularly to monitor for customer questions, praise, and even complaints from customers. It is important to engage with your customers where they are trying to engage with you!

If you don’t quite know how to promote your business online or lack the time and resources has prevented you from starting to do this, you’ll want to partner with internet marketing professionals such as the team at Resolve Internet Marketing. For more information on our business consulting and search engine optimization services or to get a free, no-obligation estimate, click here or call us at 888-247-5055 today.

If you are running a small business, you have heard of the importance of “branding” since day one. However, it is not always clear precisely what “branding means” and why it matters. In this article, you will learn what it means to brand your small business and why it is critical to do.

What is branding?
Branding yourself means establishing your “image,” which your customers can perceive. An excellent example of this is Apple. They have a brand, that while subtle, is pretty compelling. The brand and resulting ecosystem are that of creative types who like simplicity and things that “just work” while looking beautiful. The brand here is what you, the customer perceives about the company and the product. Since Apple has done so well to sell its brand image, anyone who can even remotely resonate with the aspects of that brand is more inclined to purchase those products. That is also why we see such division among Apple and Android fanatics. Android has done well to sell itself as the customizable and “geeky” alternative, a brand that encourages tinkering, customized options, and more. So, as a small business, you should create a brand that resonates with your target audience to increase engagement and feelings of similarity, which ultimately increases sales.

Mark your presence
The first and most important aspect of branding your business entails creating a “mark” that customers can associate with your company. Look at any business in the Fortune 500, and they all have “marked” themselves quite well. You first need a logo, perhaps a slogan or catchphrase, and a well-defined “theme” for your website and business materials. For instance, your social media posts and website should have the same relative theme, such as the same fonts, color-schemes, tone of writing, and more. One of my favorite examples is a cell-phone carrier run by Ryan Reynolds. The carrier sells second rate data through T-Mobile but branded as Mint Mobile. Throughout the website and emails, you can see and feel a laid back and funny tone that you would expect from Ryan Reynolds himself. This alone makes the experience uniform and more wholesome since the entire website and materials follow that format.

Pair with a personality
Along with your logo, and materials, you need to picture your average user and their characteristics. Let’s say you sell longboards in a college/beach town. Your brand should be the epitome of the average user in your target audience. At the same time, if you’re selling a service such as plumbing, then think about the characteristics of the average homeowner or renter who may be calling you. Overall, it may pay off to do some market research and find your audience’s metrics to mimic in your brand.

What makes you stand out?
Chances are, if you’re running or about to run a business, then thousands of others just like it are already in the market. So, what makes your brand and company stand out? Are you particularly lighthearted in a serious market? Is your brand somehow more reliable? Sit down with the team and brainstorm something unique for your offering. Keep in mind; your uniqueness does not need to be the next “earth-shattering” brand of revelation. Your unique aspect is probably pretty similar to others as well. Thus, your ability to stand apart is more so dictated on you already exist in that space.

You are an expert
The next step is to establish your brand and company as subject matter experts. After all, no one will call your auto insurance business if you just watched a youtube video, and now you’re in business. A great and inexpensive way to do this is through content marketing. What is that you ask? Content marketing typically means writing articles or producing videos that detail your knowledge and expertise in the subject matter. So, write some blog posts, create some decent videos, and make sure they’re clearly and easily searchable/findable on your website.

The social media world can be overwhelming for small businesses. And as a small business owner, you want to make sure that you are utilizing every platform to grow your business. To help you understand the advantage of social media, here are five reasons why your business should adopt a social media strategy:

1. Gain immediate feedback
Social media is the easiest way to get feedback (good or bad) and invite customers to engage.

2. Social media is easy to set up
It is a great way to expand your brand in the marketplace if you have a limited marketing budget and cannot afford to buy many online ads at this point.

3. Your customers can share your social media posts
Your audience can share your posts with their friends, turning them into brand ambassadors for your products or services.

4. Your competitors are on social media
If you don’t have a social media presence, potential customers will think you are behind the times may look for competitors who regularly post updates on their activities and products.

5. It provides measurable results
You can use analytics to see which social media posts are the most effective, so you can then improve your marketing campaign.

Staying on top of your social media channels can become a full-time job. Not only do you need to post on a regular basis, you must check out your feed to see if any customers are broadcasting complaints or praise that should be immediately addressed.

It’s best to assign more than one person in your company to monitor Twitter, Facebook and other social platforms, so there will always be someone covering your online presence if the other person is out sick or on vacation.
You don’t want to ignore social media on weekends and holidays, though, so if you don’t have employees to handle these channels 24/7/365, it would be in your best interest to outsource this work to digital marketing professionals like the team at Resolve Internet Marketing. For details on our approach to social media marketing or to set up a no-obligation free consultation, please contact us today.

Email is still one of the most cost-effective internet marketing tools as of today. However, despite the ease and convenience of email, many businesses do not take advantage of this crucial channel. Read on for three easy ways that e-mail marketing can bring more traffic your way and boost your business as you set yourself apart from the competition:

1. It’s easy to target demographics with different versions of your message. For example, you can send one version of your email to women over 40 and another version to men in their 20s based on details from your customer relationship management application or CRM.

2. You can personalize emails, addressing each person by their name. Depending on the amount of details that you maintain on customers in your CRM, you could even refer to the last item a person purchased.

3. Following up on abandoned shopping carts is quick and convenient. You can automatically send a message to a customer who put items in a shopping cart but then closed the browser before clicking the “buy” button. Let them know the item they were interested in is still available (or is now on sale, etc.)

Now that you have a better understanding of the power of e-mail and how it can make such a powerful impact on your bottom line, it’s time to devise an effective e-mail marketing campaign. Typically, you will establish a series of escalating messages that are designed to convert interested individuals into happy, loyal customers. But if you lack the resources and time to handle e-mail marketing yourself, the team at Resolve Internet Marketing is standing by to help. To learn more about email marketing tactics or to arrange for a free, no-obligation consultation, connect with us today.

Tags:

  • 2018
  • business
  • CoLab Internet Marketing
  • Conversion Optimization
  • email marketing
  • mobile friendly
  • platforms
  • small business
  • tips