Why Local SEO is Important

February 11, 2017

There was a time that “local SEO”—optimizing your content according to a specific location, using keywords such as “drycleaners Los Angeles” or “dentist Miami”—was perceived as something done exclusively by bricks-and-mortars retailers. After all, using local SEO narrowed the audience to only people in that specific location.

However, the truth is that local SEO is important even to online retailers. Why is that?

Well, simple: your customers live in cities, right? If you can target your content according to that specific city, it’s easier to give them what they need.

Let’s take, for example, an online clothes retailer. The retailer sells both winter and summer clothes. To hit the winter-wear audience in the Northern United States, they can use local SEO for New England, Chicago, Seattle, and so on. But people living in the Southern United States will start wearing summer clothes long before their northern counterparts do, so a local SEO campaign targeting Phoenix, Miami, Los Angeles, and Houston will enable the clothes retailer to start selling summer clothes before the sale of winter clothes ends.

Google loves local businesses, and actually does more to promote them than global or national businesses. The search engine is designed to bring up local results first, especially if the keyword searched includes the location. A search for “laundromat in Glendale” will usually bring up the Glendale-specific locations, and farther down the list will be the retailers that belong to larger chains. It’s Google’s way of promoting local business and delivering the best tailored results.

Google also tries to give the most specific results according to the person searching. Your Google history will give the search engine information on the sort of information you’re looking for, according to your location and other data. If there is a business that offers what you’re looking for in the place you want it, Google is going to make sure you see it.

Proximity-based searches are more common with mobile commerce as well. Look at Uber, the app that searches for the closest vehicle to your desired location. Or Tinder, which tries to find matches nearest to you. Local SEO will be important for mobile searches as well, as Google has tried to make the searches as location-specific as possible.

Local SEO is no longer useful just for brick-and-mortar retailers. Even online retailers should endeavor to include local SEO when and where relevant. It may lead to much better engagement and reach in the specific cities where you want to find your target demographic.

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  • CoLab Internet Marketing
  • google
  • local businesses
  • local SEO
  • narrowed the audience
  • SEO
  • target demographic
  • target marketing
  • winter-wear audience

The internet is one of your best and most cost-effective tools for marketing. However, to use it right, you need to understand the mentality of the average web user. For most people, it’s all about finding the most appealing, concise, and easily accessible information and solutions to their problems. The vast majority of the younger web users prefer images and videos to written content. If you’re trying to reach that younger audience, you need to use video marketing!

Video marketing is effective for the simple reason that EVERYONE loves well-made, clever, and interesting videos. If a picture is worth 1,000 words, videos are worth far, far more. You can deliver a powerful, engaging, funny, clever, or interesting message in a matter of seconds using video. You can also tell a story to entice web surfers to click on your link and see what more you have to say. Well-made videos can stop any casual web surfer in their tracks, perhaps even long enough to get them interested in your product or service.

Video marketing is also effective because it’s entertaining. Go to YouTube, and you’ll find HUNDREDS of videos on every topic under the sun. Many of them are created to make you laugh, cry, think, and be interested in something new. Videos present important information in an entertaining way. People love to be entertained, and it can make learning a whole lot more enjoyable. You can teach useful things through the medium of entertainment.

Best of all, video marketing is available to anyone. You don’t have to be an internet marketing genius to use video marketing. All you have to do is know how to make a good video. That may mean hiring a video expert to help you create something informational, engaging, and entertaining. Once you have the video, you can post it to your website, blog, social media accounts, and even a YouTube channel. If the video is well-made and engaging, it has a much better chance of being shared around.

Videos tend to “go viral” (being shared all over the internet) much more often than written articles. Viral videos can get millions of views in a very short amount of time. If you’re the one who created the video, all those viewers will link the video to your company/business. The viral nature of the video means thousands, hundreds of thousands, or even millions of people around the world will find out about you and what you have to offer.

The truth is that video marketing is one of the most effective tools in your arsenal. If you want to reach the widest audience possible, it’s worth investing in making videos that entertain, educate, and engage in a clever, interesting, and animated way!

Conversion Optimization, also known as conversion rate optimization or CRO, is the optimization of your website/online sales funnel in order to increase conversion (turning visitors into clients). It has nothing to do with getting traffic to your website—instead, it is the art of using that website to increase sales.

The “sales funnel” concept is a simple one: you get visitors to your website/landing page from everywhere—SEO, social media, blog content, etc. Every one of those visitors can become a client. Your website or landing page contains content, images, videos, and information that will turn the visitor into a paying customer.

CRO is the optimization of your content so that it increases the chance of someone becoming a customer (conversion). CRO is often done by A/B testing or split testing: creating two similar versions of a landing page and testing them to determine which is more effective. You end up using the variant that has the highest conversion rate (clicks, sign-ups, downloads, sales, etc.). But you don’t stop there! You continue to create new and improved versions of your landing page to continue to optimize your conversion. Over time, you end up with a highly efficient sales funnel that will drive people to take action: join your mailing list, buy your product, contact you, and so on.

The good news is that you may only need to make minor changes to your website’s content, layout, structure, or presentation. Even small tweaks in theme, a few minimal word changes, or the addition or deletion of a video can make all the difference. The small changes can have a visible effect on the conversion of those visitors.
It’s vital for you to continually be looking for ways to do things better, especially in terms of your sales funnel. You want to increase your conversion rate as much as possible. You may not be able to drastically increase the number of visitors you get to your website, but you can ensure that MORE of those visitors are taking action once they’re on your site. In the long run, CRO can help you to do more even if you don’t have millions of unique visitors to your website every month.

Instead of investing in advertisements to encourage people to buy, you can drive them to your website. Once there, your content will do the work of converting them into customers. It’s a “soft sell” method that works far more efficiently than direct advertising!

Marketing is all about putting your message in front of the right people in the right way. Thanks to social media, that has become easier than ever. If used correctly, Facebook, Twitter, YouTube, Snapchat, and all the other social media platforms will allow you to engage directly with your target demographic.

First off, social media is where people go to relax and distract themselves from work. It already has a positive association in their minds, meaning the things they see while on social media will also tend to have that positive connotation. If your marketing campaign appeals to them, inspires them, or catches their interest, they’re far more likely to engage with it than they would while surfing the internet for education or information.

Social media also provides you with a surprising amount of information on who people are. Facebook, for example, compiles not just names, but also locations, interests, ages, likes and dislikes, and so much more. You’ll be able to use the social media profiles to target the right people with the right message. If you use the platforms’ various paid options, you’ll tap into their compiled databases to ensure your marketing campaigns are targeted at the customers most likely to be receptive to your message.

Social media gives you a much broader reach than you’d get from other sources. While Google’s SEO rankings are dependent largely in inbound links to your website, it does take into account links from social media. The more people post links to your page or content, the higher your SEO ranking. However, that also increases your visibility on those social media platforms and increases your authority.

People are always looking for new and interesting, content that educates, entertains, and gets them thinking. If you approach content creation with that mindset, you’ll find that the images, videos, and articles you post to social media have much better engagement. The more people engage with and share your content, the more you are perceived as an authority. This in turn increases the chance that people will seek you out when they have a question they need answered or a problem they want solved. Your reputation as an authority is worth gold!

Social media also allows you to keep your finger on the pulse of what’s trending, popular, and of interest to your target demographic. If you “join in the conversation” with your marketing and content, you become relevant and trending as well. You’ll find that social media enables you to stay current with the times in a way classic content marketing never could!

The term “influencer marketing” is defined as “a form of marketing in which focus is placed on influential people rather than the target market as a whole.”

Think of Michael Jordan’s partnership with Nike (Air Jordan’s), YouTube stars playing video games live on their channel, or Instagram celebrities doing tutorials of a new product. In addition to using the product, the “influencers” recommend their followers to buy or try a product.

Influencer marketing can yield seriously impressive results for the right companies, products, and services. There are three industries that can benefit greatly from influencer marketing:

Fashion and Beauty

The beauty (cosmetics, personal hygiene products, creams, lotions, and the list goes on) and fashion industries are ideal for influencer marketing. People tend to be highly influenced to wear certain brands or try certain products. If you can use an influencer to recommend your product to their followers, you have a significantly higher chance of reaching those followers than you would through any other marketing methods.

Instagram models, YouTube tutorial videos, and even discounts/sales shared from the influencers’ platforms can do more for your beauty or fashion products than the average marketing campaign.

Tech

Tech products tend to be in the higher price range, and can be a bit technical and challenging to use. Influencer-driven video tutorials and how-tos can be highly effective at convincing potential customers to take the plunge to try your tech product.

But this influencer content can also have the added benefit of providing real-life reviews. Most savvy tech shoppers will look for product reviews before buying. If they find an influencer video or how-to which includes genuine commentary on the quality of the product, they’ll be far more likely to buy. Plus, the backlinks from the high-traffic influencers’ pages can improve SEO.

Fitness and Health

The world of wellness marketing is one of the toughest to crack, which makes influencer marketing so effective. People who have a large fitness, health, and wellness-based platform have garnered followers because people believe in what they’re saying. If they endorse your product, their followers will be likely to give it a try.

Fitness and health influencers tend to have one of the most loyal followings, as they are “ambassadors” for fewer brands than the average beauty/fashion and tech influencer. They may be harder to convince, but if you can get them to work with you, they can yield better results than either of the other two industries.

URLs that are well optimized play an important role when it comes to the user experience and the optimization of a search engine. Many variables are considered before the search engines come to their final decision, and the URL is one of those variables. Just like the title of the pages, URLs help in describing the web page to potential visitors and search engines, hence they need to be accurate, well-structured, and enticing. Keeping that in mind, here’s a list of things you can do to create SEO-friendly URLs.

1. Your URL Must Explain Your Content
Whoever visits your web page should be able to guess what type of content they will most likely find inside, just by reading your URL. To achieve that, you need to include a word or a phrase that accurately describes and is relevant to the web page’s content.

2. Your URLs Must Also Include Keywords
You should use at least one keyword to optimize each web page. Plus, this keyword needs to be in your URL as well. Moreover, it is crucial to place the important keywords towards the beginning of your URL, since search engine spiders don’t pay attention to the words that are at the URL’s end. Make sure that you don’t overuse the keywords because search engines know when keywords have been stuffed in and can penalize the website because of it.

3. To Separate Words, Use Hyphens
For a better search engine optimization and user readability, it is advised to always use hyphens when it comes to separating words. Google suggests that instead of using underscores in your URLs, use hyphens instead. This is because words that have a hyphen between them are considered as separate words. After all, that hyphen is seen as space. On the other hand, words connected with an underscore will be viewed as a single word.

4. Your URL Must Be Made Up of Lowercase Letters
Using a capital letter for your URLs is a bad idea. Search engines can decipher from lowercase and uppercase letters in the URLs, and this can result in an identical URL plus loss of the page rank.

5. Your URLs Should Be Short
Your web page’s URL should be descriptive yet brief at the same time. A short URL will be quicker and easier to both read and type. Plus, the fewer words you use, the more attention every word gets from the search engine spider. Moreover, a lot of the similar words inside a URL will be seen as the stuffing of keywords, hence this might cause the search rankings to drop.

6. Make Use of Static URLs
It is always recommended to use non-changeable and static URLs, whenever you can. Static URLs stay constant with every page load. Plus, stay away from unnecessary parameters, such as ‘&’, ‘=’, and ‘?’, which are commonly used in dynamic URLs. Moreover, it is easier for both search engines and users to read static URLs. However, this does not mean that you cannot include any extra parameters in the URLs that you will post to your social media to keep a track of the marketing data. But stay away from hard coding a dynamic URL directly on your website.

Conclusion
Making use of these practices will help you create an SEO-friendly URL that will increase the rank of your website in the search results plus attract users to your web page. Moreover, it is important to remember that a chief component of SEO and SEO-friendly URLs is its usability. You should always make sure that you approach your website from a user’s perspective. Furthermore, it is also important to remember that search engines often change their rules, hence you should always keep a lookout for any changes that might take place in the SEO world.

The internet gives you the ability to reach people around the world, but what about the people in your own neighborhood, city, or state? How are you focusing your efforts on reaching the specific audience who would benefit from your localized services? For businesses looking to attract new customers in your area, local search optimization is crucial. Google and other search engines use to ensure only the most relevant search results are delivered. If you want to reach the people in a specific area, you need to make sure you are optimized for local search.

 What does “local search” mean?

Well, let’s say you’re looking for a plumber to come to your home and fix your sink. Instead of searching “plumbing services” (a very broad term), you will search “plumbing services in (your city)”. This specific localized search will deliver the most relevant results– i.e., a plumber in your city.


For brick-and-mortar retailers and services located exclusively in one area, city, or state, local search optimization is incredibly important. Your website needs to be optimized so anyone who does a search for your service or product in your area is sent directly to your page. That is the key to driving more customers to your website.

We’ll take your SEO a step further and optimize it for local search results. By adding the right keyword, we’ll ensure that your website is as visible in your area as possible. People who do a search for what you have to offer will find you as highly ranked on the Google search results list as possible.

Drop us an email at team@resolvemktg.com or call us at 1(800)340-3671 to find out more about this important service. With our help, you can increase your local clientele significantly!

 

A picture might be worth a thousand words, but in the business field, you always need those words to be clear and concise!

Everyone has a message they’re trying to communicate. Perhaps you want to tell the world how your product or service benefits them, fills a void, or makes life easier. Or, you want to explain how to make the most of your product or service. But how are you going to communicate your message?  The only way to truly put yourself, your product, or your service out there is to write content that is legible, easy to read, and relatable.

Not everyone has the skill to write!

You may have a lot you want to say about your product or service but aren’t quite sure how to put it in a way that will make people sit up and take notice. Don’t worry, we’ve got your back!

Our team of copywriters specializes in helping to get your message out there clearly and effectively. With years of practice writing engaging copy, we’re accustomed to translating your message into content that people want to read. We’ll help you put the ideas in your mind into words that will communicate clearly what you have to offer.

Our writers specialize in copywriting that insights customer curiosity and SEO results. We do extensive research about each and every subject to ensure the accuracy of what is being posted on your behalf. We’re here to make sure your content is clear, concise, interesting, and share-worthy. You tell us what you want to say, and we’ll ensure it’s said in a way everyone can understand and relate to.

Let us help you get your message out to the world!

 

Search Engine Optimization (SEO) is the key to being found online. If you are looking to be found on search engines such as Google, Yahoo, or Bing, then you need SEO.

What is SEO?

SEO is the process that affects the visibility of your website or web page on any search engine UNPAID results. The better your SEO, the higher your page ranking, meaning the more visitors you receive. The more visitors you receive, the greater your chance of turning them into customers.

The world of SEO is an incredibly complex one, but don’t worry if you don’t understand all of the elements that go into your SEO ranking or optimizing your website. You’ve got us to handle it for you!


Our Team!

Our SEO team consists of industry experts with over 20 years combined experience in Search Engine Optimization. We have helped hundreds of businesses from startups to multinational corporations establish their presence on the first page of Google and other search engines.

Note: Most web users won’t click past the first page of search engine results, so you want to ensure your website is on that first page in order to increase traffic.

We have a very strategic approach to SEO which requires a full team of experts including content writers, analysts, coders, and testers. We pride ourselves on delivering results with clear and transparent reporting that allows you to track the progress of your SEO campaign in real time. We use only ethical, smart practices that will never result in Google penalizing your website (common with “black hat” unethical practices), and we will build a website around a quality SEO ranking.

Want to find out how we can help? Call us for a free keyword analysis and a demonstration of what we can do!

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  • google
  • increase traffic
  • search engine
  • Search Engine Optimization
  • SEO
  • what is seo?