Why Facebook Marketing is Beneficial for Small Businesses

March 27, 2017

Social media has changed the marketing game forever! Where marketing and advertising once involved spending millions of dollars on physical ads (newspapers, magazines, etc.), now you can spend far less and make your ad visible across the world courtesy of social media. Social media is a cost-effective solution that allows you to reach the people YOU want to reach.

If you’re considering marketing via social media, it’s a good idea to consider Facebook. Here are a few reasons why Facebook offers the most effective option for your company’s marketing strategy:

Targeted advertising

Facebook Ads can be sent to as broad or narrow an audience as you want. Facebook has access to a wealth of personal information on each person, including location, age, sex, work history, social circles, marital status, likes, dislikes, and the list goes on. Facebook allows you to set dozens of filters to ensure that your ad ONLY reaches the people it’s intended for.

Affordable costs

Facebook advertisements tend to be far more cost-effective than Google Ads. The cost per click through is about the same as Google Ads, but people are more likely to perceive Facebook ads positively. After all, they’re on social media to relax, so they associate the things they see on social media more positively. You’d be amazed by how many impressions a mere $5 to $50 per day can get your advertisement!

Increased connectivity

Advertising on Google or even physical ads are intended to put your product in front of the right people. However, Facebook ads allow you to connect with your customer base. The interactivity features are built into the social media platform, and people are encouraged to share, like, and comment. You’ll find that Facebook offers better engagement with clients, suppliers, fans, and customers. It’s a way to build a following rather than just have people buy your products.

Easy tracking of metrics

With billboard ads, you have no idea how many people you reach. Google Ads provide you with detailed metrics on your performance, but Facebook delivers real-time analytics to help you track and improve the reach of each advertisement you run. You can make adjustments to the ad while they’re running, or learn from each ad to improve the next one. For marketers who want to stay on top of the game, Facebook is the detailed tool of choice.

Make no mistake:

Facebook knows it’s one of the best marketing platforms, so it will continue to make changes to their platform that encourages paid marketing over free. However, if you can learn to use Facebook effectively, you’ll find that spending even a small amount on the ads and marketing options is a great way to reach a broader audience and get your message across efficiently.

Tags:

  • CoLab Internet Marketing
  • content marketing
  • Easy tracking of metrics
  • facebook
  • google
  • Increased connectivity
  • marketing
  • marketing platforms
  • Search Engine Optimization
  • small business
  • social platforms
  • Targeted advertising

Marketing is all about putting your message in front of the right people in the right way. Thanks to social media, that has become easier than ever. If used correctly, Facebook, Twitter, YouTube, Snapchat, and all the other social media platforms will allow you to engage directly with your target demographic.

First off, social media is where people go to relax and distract themselves from work. It already has a positive association in their minds, meaning the things they see while on social media will also tend to have that positive connotation. If your marketing campaign appeals to them, inspires them, or catches their interest, they’re far more likely to engage with it than they would while surfing the internet for education or information.

Social media also provides you with a surprising amount of information on who people are. Facebook, for example, compiles not just names, but also locations, interests, ages, likes and dislikes, and so much more. You’ll be able to use the social media profiles to target the right people with the right message. If you use the platforms’ various paid options, you’ll tap into their compiled databases to ensure your marketing campaigns are targeted at the customers most likely to be receptive to your message.

Social media gives you a much broader reach than you’d get from other sources. While Google’s SEO rankings are dependent largely in inbound links to your website, it does take into account links from social media. The more people post links to your page or content, the higher your SEO ranking. However, that also increases your visibility on those social media platforms and increases your authority.

People are always looking for new and interesting, content that educates, entertains, and gets them thinking. If you approach content creation with that mindset, you’ll find that the images, videos, and articles you post to social media have much better engagement. The more people engage with and share your content, the more you are perceived as an authority. This in turn increases the chance that people will seek you out when they have a question they need answered or a problem they want solved. Your reputation as an authority is worth gold!

Social media also allows you to keep your finger on the pulse of what’s trending, popular, and of interest to your target demographic. If you “join in the conversation” with your marketing and content, you become relevant and trending as well. You’ll find that social media enables you to stay current with the times in a way classic content marketing never could!

As the holidays approach, it’s time to start thinking about your holiday marketing strategy. We’ve put together some of our top online marketing agency tips for making the 2017 holiday season a successful one for your small business:

1. Develop holiday-focused marketing campaigns.

There’s no better way to take advantage of the excitement and cheer of the holiday season than creating a marketing campaign that’s focused on the holidays. You can dress up your site and different social media assets with holiday images like wreaths or Christmas lights. You can also use holiday themes in your blog posts and video content.

2. Create special holiday promotions.

Everyone loves a good sale, especially during the holidays. Take advantage of the shopping excitement by creating special holiday promotions for your customers, fans, and followers. Remember, promotions don’t have to be expensive. You might bundle items together or offer a small giveaway to get everyone in the holiday spirit.

3. Make your marketing mobile-friendly.

Another internet marketing company tip for the holiday season is to make sure you’re incorporating mobile marketing. Many consumers are using their smartphones and other mobile devices to research products and services and make purchases this holiday season. If you want to reach these consumers, you need to make sure you’re incorporating mobile marketing into your overall strategy.

4. Don’t forget the New Year.

Yet another online marketing agency secret for holiday marketing is to look ahead to the new year. As 2018 approaches, many consumers will be looking for ways to better themselves and make their lives more simple and stress-free. Create campaigns focused on the new year that show consumers how your products or services can help them be even more successful in 2018.

If you need help with your holiday marketing this season, partner with the internet marketing experts at Resolve. As an internet marketing company, we help businesses just like yours gear up for the holiday season by providing quality digital marketing services that help you reach your target market. Contact us today for a FREE consultation.

 

Search Engine Optimization (SEO) is the key to being found online. If you are looking to be found on search engines such as Google, Yahoo, or Bing, then you need SEO.

What is SEO?

SEO is the process that affects the visibility of your website or web page on any search engine UNPAID results. The better your SEO, the higher your page ranking, meaning the more visitors you receive. The more visitors you receive, the greater your chance of turning them into customers.

The world of SEO is an incredibly complex one, but don’t worry if you don’t understand all of the elements that go into your SEO ranking or optimizing your website. You’ve got us to handle it for you!


Our Team!

Our SEO team consists of industry experts with over 20 years combined experience in Search Engine Optimization. We have helped hundreds of businesses from startups to multinational corporations establish their presence on the first page of Google and other search engines.

Note: Most web users won’t click past the first page of search engine results, so you want to ensure your website is on that first page in order to increase traffic.

We have a very strategic approach to SEO which requires a full team of experts including content writers, analysts, coders, and testers. We pride ourselves on delivering results with clear and transparent reporting that allows you to track the progress of your SEO campaign in real time. We use only ethical, smart practices that will never result in Google penalizing your website (common with “black hat” unethical practices), and we will build a website around a quality SEO ranking.

Want to find out how we can help? Call us for a free keyword analysis and a demonstration of what we can do!

Tags:

  • google
  • increase traffic
  • search engine
  • Search Engine Optimization
  • SEO
  • what is seo?