Social media isn’t easy; in fact, it’s a lot harder than you’d think! Being savvy with your social media marketing means learning how to navigate each platform according to its design, features, and user base. If you want to succeed, here are some mistakes you’d do well to avoid:
It’s tough to learn social media, so it may not seem worth the time invested. Oh, so wrong! Social media marketing is currently among the most lucrative and offers a high ROI if done right. Just setting up the accounts isn’t enough—you have to make sure to spend time on your social media accounts every day.
If someone only tried to sell you their product every time you saw them, you’d get sick of them pretty quickly. That’s the same with social media! You can’t just focus on marketing, but you need to engage with your followers and fans with high-quality content. Keep your marketing to less than 10% of your total posts, and you’ll avoid irritating your fans.
If you do the same thing day after day, eventually people will get tired of what you have to say. You need to keep updating content and changing your tactics. Social media is always changing and growing, and it’s vital that you stay current in order to stay relevant.
Facebook is designed for longer-form content, Twitter is short and snappy, and Instagram is all about the images. Each platform has its uses. You can cross-post content, but it has to be done right or else you’ll irritate your readers. It’s worth taking the time to tailor each post to the specific platform you’re posting to.
There’s something to be said for using Buffer, Hootsuite, and other automation services for posting. However, if used incorrectly, it can be irritating for your readers and cause them to “unfollow” or hide your content. Plus, automated content doesn’t feel personal—it’s more like a business doing their duty rather than giving interesting, quality content to engage with.
Both are just as bad! You want to engage with your followers daily, but don’t overwhelm them with content and posts. Ghosting your followers will cause them to forget about you.
Just because an image, meme, video, or GIF is going viral, that doesn’t mean you have to share to get in on the buzz. Make sure everything you post is relevant to your brand!
Creating quality content takes A LOT of hard work! Whether you hire a copywriter or do all the work yourself, it’s still an investment to create content to post to your website, blog, or social media platforms. Even harder is creating quality content that is unique, interesting, and hits the right marketing notes without being too “pushy” or “salesy”.
Here’s one tool a lot of people don’t tap into crowdsourcing. Instead of hiring out, you can use your readers to generate content to share. Instead of using your own one-way content, user-generated content encourages a two-way discussion that helps readers to feel more engaged with your brand. That engagement is what will lead to much better customer loyalty in the long run.
To encourage your users to create content:
Offer an incentive
Establish clear guidelines that are easy to follow
Be appreciative of anyone who produces content for you
Encourage regular contributions
Give your members independence
It takes time to get that user-generated content flowing in, but once you have it, you’ll find it’s highly effective for building a community.
Best of all, the user-generated content is marketing material that will appeal to other readers in a way that you never could. Think about it: why do so many companies use testimonials on their products or services? Instead of saying “Our product is this”, they use real-life people saying, “I love this product for X reasons!” Users are more likely to take the word of fellow users than that of the manufacturers trying to sell the product. (Why else do you think product reviews are prized so highly?)
The user-generated content will do the marketing for you. After all, it will show other users that you have a community that is engaged and interacting. Every piece of user-generated content—be it fan art, memes, photo collections, articles, or social media posts—showcases your product or service, but without your needing to put your spin on it. It’s a way of subtly marketing, one that doesn’t involve you.
The more you can encourage your users to generate content, the better. You should include it in your monthly marketing plans and find ways to promote the production of this content by your users. Have a “standing offer” that provides a discount or special deal every time your users produce something of value for you. Over time, you’ll find that it can be one of the best ways to generate quality content that appeals to a broader range of people—all without your needing to spend a single cent!
How do you access the internet? If you’re like everyone else, you access it not just from your computer, but also from your smartphone, tablet, and other mobile devices.
Now think about this: is your website device-friendly?
Not surprisingly, your website will look different on the different-sized screens of each mobile device used to access it. Is the layout of your website designed to accommodate those screens, or is it a simple desktop-only design?
Your website needs a responsive design!
This means a layout that will adjust to the size of the screen on which it is being viewed (15″ laptop screen, 40″ computer monitor, 9″ tablet, or even 5″smartphone screen). This way, it will be easy for your readers to view your content from any and all of their devices, regardless of screen size.
With more and more users accessing their web content from mobile devices, it’s more important than ever that your website has a responsive design. You want to ensure that your customers always have the most user-friendly experience when accessing your website, meaning you need to present them with a seamless and consistent experience regardless of the mobile device they use to access it.
But did you know that Google has actually established a criterion for mobile-friendly websites? Websites that don’t meet Google’s standards may end up penalized or losing search engine rankings, which could impact your business negatively in the long run.
Is your site mobile-friendly? Take the Google mobile site test here (http://bit.ly/1EVi9R3) to find out for certain!
Let us help you out. We’ll design a website that’s not only beautiful but responsive as well. Your site will be user-friendly regardless of the device used to access it, and your Google rankings will skyrocket as a result!