Effective Ways to Reach your Target Market Through Social Media

April 10, 2017

You’d be amazed by how many people use social media incorrectly. They post content that tries to hit “everyone”, without any sort of targeting or strategy to reach the demographic best-suited for their product. If you’re serious about using social media to reach your target market, you can’t just post whatever springs to mind. You need to come up with a plan, targeted content that is visually appealing, and learn the ins and outs of the various forms of social media marketing. That is the only way you’re going to read that audience!

Here’s what you need to know:

Step 1: Choose the right platform.

Facebook, Twitter, Tumblr, Pinterest, Instagram and YouTube all offer access to a different target audience. Pinterest is more popular among women, Facebook is more commonly used by businesses, and Twitter is the short-form social media for busy people on the go. Understanding what each platform offers—mainly in the demographics that frequently use the platform—is the first step toward using your social media effectively.

Step 2: Learn the ins and outs.

Learn how using the right hashtags can make your Twitter posts more engaging and reach a broader audience. Learn how Facebook Ads effectively help you to put your published content in front of the right people. Learn what sort of YouTube videos are most effective for promoting your content. The more you learn about the platform, the more easily you’ll be able to plan the marketing strategy.

Step 3: Learn more than one.

Sticking with just one social media network isn’t going to get you the results you want. You need to learn to use multiple networks, and learn how they can cross-promote each other. Twitter posts can be automatically posted to Facebook and vice versa, or short YouTube videos can make your Facebook feed more engaging. Instagram photos will do well on Facebook and Twitter. Learn at least three or four of the primary social networks, and you’ll have a better reach!

Step 4: Be engaging.

The primary purpose of your content is to get people to stop what they’re doing and focus on what you have to say/share. Your content needs to be visually appealing, offer entertainment or real value, but most important of all get people engaged. Ask a question, offer advice that’s likely to be shared, or solicit your readers’ opinions. The more people engage with your posts, the more likely they will be to engage with the posts marketing and selling your product or service.

Step 5: Give something special.

Your social media followers want to feel they’re getting something special for their interaction with you. Offer them discounts, special deals, or coupons as a reward for their engagement. This offers them value, which in turn increases future engagement.

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The day of long-winded, text-heavy articles is coming to an end; now, people want to SEE rather than read. They say that an “image is worth 1,000 words”. Thanks to Instagram, a well-crafted image can be worth a whole lot more!

Instagram is a photo-based platform that allows you to share images, GIFs, and videos, using the same hashtags that make Twitter one of the best social media platforms for visibility. It’s a platform that you should definitely be using for a number of reasons:

Interconnectivity.

Anything you post to Instagram can automatically be posted to Facebook, Twitter, and other social media platforms. It’s a simple one-click platform that will allow you to spread your images far and wide.

Younger audience.

The average user on Instagram is between the age of 18 and 45, with more than 50% of people between the ages of 18 and 29 owning an Instagram account and using the app regularly. If your product or service caters to the young, trendy, and tech-savvy, you NEED to be on Instagram to find your target audience where they’re at.

Massive user base.

Facebook and Twitter still have the largest user base, but Instagram hit 600 million accounts in late 2016. That’s an enormous number of people taking advantage of the photo-based platform to share their content! It’s also one of the fastest-growing social media platforms, with new updates and upgrades on a regular basis.

User-friendly design.

And by this, we don’t mean you, the marketer. We’re talking the users who browse Instagram to find new and interesting content. The layout of the app makes it incredibly easy for users to get access to content from all around the world, not just within their network of friends and contacts. Anyone can access any public Instagram account, giving you a much larger platform to work from.

Better engagement.

With Facebook, you have to spend money to make your posts visible. On Instagram, everything is visible to everyone. The number of user comments is also much higher on Instagram, leading to better engagement with followers and strangers. People are also more likely to follow an account that hooks them, as well as give a “Like” to great images.

Instagram has its pros and cons as far as social media marketing platforms go, but any smart marketer will take advantage of the benefits it offers. You’ll find that Instagram can provide you a much more efficient way to reach your target audience!

Everyone loves coffee, right? When you think of coffee, your mind no doubt flashes to Starbucks, the largest coffee house chain in the country. But how does that happen? How is Starbucks so firmly implanted in your mind, even though you’ve never seen a TV ad or billboard for them?

It’s all about their reputation! People talked about how much they loved their Frappuccino or Pumpkin Spice Latte, and those mentions stuck in your mind. When you wanted a cup of coffee, they came back to you and made you want to try Starbucks.

That’s EXACTLY what you need for your business!

Reviews and comments from customers are the word-of-mouth exposure that will sell your business or product far more efficiently than any billboard or ad ever could. If your customers go and tell their friends about what you have to offer, those friends are more likely to try it. When they see reviews giving your product or service a high rating, they’re all but guaranteed to give it a go.

Your online reputation—established through reviews, comments, feedback, shares, Likes, re-Tweets, and so on—create an expectation in the minds of people who encounter your company or product. Many shoppers simply won’t buy products that have no reviews because they’re unwilling to take a risk on an untested product. However, a product with a lot of reviews is more likely to draw attention.

The most important part of your online reputation is the star ratings (from 1 to 5) given by your customers on Amazon, Google, Yelp, and Facebook. Most people check out the star ratings before ever looking at the reviews. In fact, many will avoid reading text reviews if the product they’re considering doesn’t have a high enough star rating.

However, text reviews and customer feedback is really what will “seal the deal”. When people read positive buzz words—honest, reliable, high quality, user-friendly, convenient, and so on—they will be sold on the product or service before they ever read the specifications or features.

Your online reputation is proof that you do go work or provide a quality service. If you want to enhance your reach, it’s time to reach out to your customers and ask them to post a review or rating of your product or service. You can offer an incentive to anyone who leaves an HONEST review, and be sincerely appreciative when they do. Use the reviews—positive and negative alike—to help you improve your performance and product.

Is the content on your website too vague? While many people believe that it’s better to avoid “small talk”-style content for new visitors to your site, we’ve found that more direct content can lead to better results. If done right, you’ll find that it’s a much more effective way to get your visitors from Point A (arriving at your website) to Point B (taking action) as quickly as possible.

You’ve Got Seconds!

When a visitor arrives at your website, you have no more than 7 seconds to capture their interest. That number is usually more like 2.5 seconds, as the interest span of most web users is getting shorter thanks to high speed internet browsing. That means your content needs to tell people exactly what to expect from your website in as little time as possible.

Get to the heart of the matter quickly, with as few words and as clearly as you can, and get to the call to action. Everything from your images to your color palette to your text should hook the visitor from the moment they arrive.

Trim it Down

As the owner of a business or the proud producer of a product, you want everyone to know about the benefits of what you offer. But did you know that long-form text can be the fastest way to lose your visitors’ interest? If you want to hook them, you need to keep everything short and snappy.

Trim down your introductory content to a short list of the benefits, what the product can do, etc. Don’t try to “sell” them, but let them know what makes you the best solution to their problem. Shorter, punchy content will be more effective than a long-winded post every time!

Be Clear

Remember that you have 2.5 seconds to hook visitors. The best way to do that is to tell them everything they need to know with an image or a catchy video. But you also need to make sure it’s very clear what it is that you do.

The design of your website is far less important than the clarity of your message. If your website doesn’t tell visitors what you do at first glance, you’re losing out on valuable seconds. Make that design speak clearly!

These three elements will ensure that your website content hooks visitors from the moment they land on your page. Clear, concise, punchy, and direct content is the key to converting your visitors and random web users into customers.

Social media can provide you with an amazing marketing platform, if used correctly. However, the truth is that there are many pitfalls for social media marketing, many of which can waste both time and money. If you want to see the best ROI from your social media strategies, here are a few mistakes you’d do well to avoid:

Using the wrong platform

It’s tough to know which is the “right” platform to use, but the truth is that each has its own benefit, target demographic, and uses. For example, you wouldn’t use Snapchat to market a luxury product, as Snapchat is a youth-targeted platform. Using the right platform for the right product to reach the right audience is the key to making your campaigns effective.

Limiting yourself to free options

All social media platforms are free to use, but they’re only going to be truly effective for marketing if you pay for them. Facebook limits the reach of your posts unless you pay to boost them, and Facebook ads are some of the most effective marketing tools to target customers. Be prepared to pay for results!

Ineffective posting

Posting too much content can annoy your followers, but posting too little can lead to the customers “forgetting” about your product. Oversharing business-related content can make your readers feel like you’re trying to sell or push too hard, but not enough “sales” posts could lead to lower conversion rates. To be truly effective, you have to find the balance—easier said than done!

Going it alone

You may be getting the hang of social media marketing, but what will you do when the algorithms inevitably change in a few months? You’ll have to totally overhaul your approach, a huge investment of time and money. Instead, you’re better off delegating this task to the social media experts who have invested their time, effort, and money into learning the ins and outs of the platforms.
Working with Resolve Online Solutions will help you avoid these mistakes, all of which could lead to a good deal of your time and money wasted and clients lost. We’ll make sure your social media campaigns are as effective as they can be so you get the highest possible return on your investment.

When you first launched your business, before the days where everyone had Internet access and their own website, you were able to meet your financial projections and keep the lights on with little problem.

But now, most companies are online and yours should be too. Here are four reasons why your business needs a professional website now:

Potential Customers Assume Your Business Will Have a Professional Website

These days, businesses that fail to establish a presence on the Web might as well not exist, as far as busy shoppers are concerned.

You or a trusted family member might have slapped together a basic, free website that gave out your company’s name and contact information. But online shoppers are expecting a professionally designed website and will exit a poorly designed one for the next competitor listed in search results.

Expect Your Competitors to Use a Website to Gain Market Share

Your business will be at a competitive disadvantage if you have no website while local rivals have sites designed to attract the attention of more customers.

Your Business Can Now Stay Open 24/7/365

You won’t have to turn away customers at the close of business when you set up a website that allows you to market your goods and services. With a website including a catalog showcasing all that you have to offer, people can make purchases online and get answers to questions even when you and your staff are asleep at home.

A Website Makes it Easier for Satisfied Customers to Share Information About You

Including social media channels for your website will allow happy customers to share details about you with online friends, such as by “liking” you on Facebook or promoting you on Twitter.

Now that you have a better sense of how your business will benefit from a professional website, you should know that the team at Resolve has years of experience helping companies get online to differentiate themselves from the competition. For more information about our approach to website development or to schedule a free consultation, please contact Resolve today.

 

You have to pay good money to take out a newspaper ad or post a radio spot, but it won’t cost you a cent to open up a Twitter account or a Facebook Page. Thanks to social media, you have the ability to reach literally billions of people around the world. Better yet, you can target your marketing to the specific people you want to reach with your product or service.


Social Media:
If you already have social media pages, good for you! But how are you using them? Are they delivering the results you want? Are they effectively engaging you with your target audience?

You may have no idea how to use your social media to its full effect, but don’t sweat it: we’re here to help. Our Social Media team members are experts in getting your business or brand noticed through social media.

Facebook is the most visited site in the world, which means it is imperative to have an established presence, engaged audience, and relevant followers. But it’s not the only option for you-you’ve got Tumblr, Twitter, Foursquare, Snapchat, Instagram, and the list goes on. There are too many for you to learn to use, so why not let us handle your social media marketing for you?

From strategy to inception our team will outline a detailed social media marketing plan for your business. We identify which platforms would be best for your business (Facebook, Instagram, Twitter, Pinterest, etc.), define your target audience, and get to work reaching them!!!

Contact us for a free consultation and find out how your business can thrive through social media!

Does your business cater specifically to mobile device/smartphone users? With the popularity of smartphones and tablets, you’ll find that it’s a much broader audience than it was a few years ago. With a website optimized for mobile devices, you stand a much better chance of reaching your target audience.

A mobile website is different from a regular website with a responsive design. It’s not just a “smaller version” of a regular website, but it’s a site scaled to your mobile screen size and designed with mobile users in mind.

Here are a few elements of a mobile website design:

• GPS features compatible with Google Maps and other map apps for easy location-finding
• Click-to- call features for instant communication
• Mobile-friendly layout and navigation with large, legible text and buttons
• One-touch contact information to make it easy for mobile users to add you as a new contact
• Streamlined design for fast, easy loading over mobile/cellular networks

With the increasing number of mobile device/smartphone users, the patience for “wait time” is shrinking at the same time. People will often abandon a website that isn’t optimized for smooth, fast loading on a mobile device. A responsive web design is important, but why not take it a step further?

We’ll develop a website that isn’t just compatible with mobile devices, but designed for use with tablets and smartphones. We’ll identify the most important elements of your website and put together a design that includes all those elements in an easy-to- find layout. We offer fully branded, user-friendly mobile websites compatible with any and all smartphones, tablets, and mobile devices, with all the functions you need to grow your business.

With our help, you’ll stand out from your competition and make the most of mobile technology!

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