Everyone loves coffee, right? When you think of coffee, your mind no doubt flashes to Starbucks, the largest coffee house chain in the country. But how does that happen? How is Starbucks so firmly implanted in your mind, even though you’ve never seen a TV ad or billboard for them?
It’s all about their reputation! People talked about how much they loved their Frappuccino or Pumpkin Spice Latte, and those mentions stuck in your mind. When you wanted a cup of coffee, they came back to you and made you want to try Starbucks.
That’s EXACTLY what you need for your business!
Reviews and comments from customers are the word-of-mouth exposure that will sell your business or product far more efficiently than any billboard or ad ever could. If your customers go and tell their friends about what you have to offer, those friends are more likely to try it. When they see reviews giving your product or service a high rating, they’re all but guaranteed to give it a go.
Your online reputation—established through reviews, comments, feedback, shares, Likes, re-Tweets, and so on—create an expectation in the minds of people who encounter your company or product. Many shoppers simply won’t buy products that have no reviews because they’re unwilling to take a risk on an untested product. However, a product with a lot of reviews is more likely to draw attention.
The most important part of your online reputation is the star ratings (from 1 to 5) given by your customers on Amazon, Google, Yelp, and Facebook. Most people check out the star ratings before ever looking at the reviews. In fact, many will avoid reading text reviews if the product they’re considering doesn’t have a high enough star rating.
However, text reviews and customer feedback is really what will “seal the deal”. When people read positive buzz words—honest, reliable, high quality, user-friendly, convenient, and so on—they will be sold on the product or service before they ever read the specifications or features.
Your online reputation is proof that you do go work or provide a quality service. If you want to enhance your reach, it’s time to reach out to your customers and ask them to post a review or rating of your product or service. You can offer an incentive to anyone who leaves an HONEST review, and be sincerely appreciative when they do. Use the reviews—positive and negative alike—to help you improve your performance and product.
Customer reviews are the lifeblood of any small business!
Think about it: how do YOU choose a product or service? Most of the time, you’ll evaluate the pros, cons, and specifications of each to ensure you’re making the right choice. In order to do that, you need to read reviews from other people who have used that same product.
Review sites such as Yelp, Google, and Angie’s list can be great for your business. They tell people what to expect from your product or service, and they can be an amazing marketing resource. After all, if you earn a reputation for quality, you’ll have a better chance of reaching a wider audience.
And yet, these sites can also hurt your business. Negative reviews can prevent people from wanting to do business with you. Often, internet trolls or competing products/services will deliberately post negative reviews, making unfounded claims that damage your reputation.
It’s impossible to control what someone is going to say about you online these days, but our reputation management services help make this process easier and more effective. We make sure your online reputation is safe from frivolous claims. Our job is to monitor review sites to ensure there are no trumped-up accusations or negative reviews that harm your company’s reputation.
Not only do we monitor review sites, but we negotiate marketing deals with our online partners and even help get bad reviews removed from your page. We work directly with the sites and customers to resolve issues. By doing so, we ensure your company brand remains intact and untarnished by base unfounded negative claims.
If you are concerned about your online reputation, contact us to learn more about what we can do to help.