Why Content Marketing is Important for Your Business

March 20, 2017

Have you ever heard the expression “Content is king?” It’s one that has become very popular in the last decade, especially with the drastic shift in advertising and marketing caused by social media and the internet.

Once, your best means of reaching people was via billboards, TV ads, radio spots, and newspaper ads. Now, the most time and cost-effective methods of marketing is using the internet (social media, company website, etc.).

The internet is designed to be an information superhighway, where people can access anything they want in a matter of seconds. Search engines provide relevant results for millions of searches every day. Guess what those results are? 9 times out of 10, they’re articles, blog posts, and content posted on websites.

If you want to get people to visit your website and find out more about your business, you MUST create content that is relevant, valuable, and consistent. Content allows you to establish yourself as an authority, which increases the likelihood people will seek you out for answers and help. Regular content posting also keeps you in the forefront of potential customers’ minds. If they keep seeing your content when they’re looking for advice or help with a problem, they’ll end up thinking of you when they need your business.

Content marketing is important for customers, as it’s a “soft sell” tactic. By delivering consistent value through your articles, blog posts, and other content, you slowly convince customers to take advantage of your product or service. In this modern day and age, most people prefer the soft sell than the in-your-face “Buy or try my product/service!”

Content marketing also matters to search engines. When people do a search for a problem or question related to your business’ product or service, you want your content to be as highly ranked as possible. The higher the ranking, the greater the chance of a search engine user clicking on your website and reading the article or post. Content allows you to take advantage of people’s desire for more information and knowledge, yet still entice them into buying your product or trying your service.

Content marketing also allows you to build a relationship with your customer. You provide them with daily or weekly solutions and answers to their problems and questions, and that endears them to you. That positive association in their mind will make them think of you next time they need your product or service. Once again, it’s about the “soft sell”.

The internet can be a highly useful tool to promote your business, but you have to learn how to do it right. Providing regular content is the key to being a smart internet marketer!


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Finding ways to reach new customer and extend your product/service’s reach can be a lot more complicated than you’d think. With so many avenues of outreach and marketing, you may have no idea which way to go. Thankfully, the best place to start is social media, an inexpensive easy way to reach potential new clients.

Here are five ways social media can help you grow your business:

Pay for more reach

Advertising via Facebook, Twitter, and Instagram can be quite the investment, but it’s often more cost-efficient and effective than Google Advertising, print ads, or offline marketing. You will have to pay to extend your reach, but it will give you access to the millions or billions of users on Facebook, YouTube, Twitter, and all the other social media services.

Connect SEO and social media

Yes, Google does take your social media activity into account when setting your SEO rankings. The more tweets, shares, Likes, pins, follows and +1s your content has, the more “valuable” it is perceived to be—both by users and Google’s algorithm. YouTube followers and Google+ connections are the most valuable for your SEO ranking, but all social media activity plays a role in your visibility.

Brand yourself

Instead of focusing on promoting a product, you need to build your brand: the way people perceive your company and what you have to offer. Branding is the most effective way to advertise, and it increases the chance your customers will promote you by word-of-mouth. You’ll have to evaluate your marketing strategy to determine the best way to brand yourself, but it will pay off in the long run.

Cross-promote products

Social media gives you a chance to connect not only with your customers but those of other products or services. If you find companies to work with, you can leverage your social media platforms to boost each other’s visibility. You help them promote their product to your customers, and they do the same with your product to their customers. This cross-promotion can do wonders for everyone in the long run!

Connect with customers

In the end, happy customers are your best way to stay in business. A happy client is more likely to refer a friend or family member to your product or service, or they’ll promote your company or brand for you. Social media allows you to reach out to customers directly and offer them information, education, discounts, special deals, products, and gifts. The more you connect with your customers, the better!

Content marketing (marketing using videos, images, and articles) has become the most popular AND most effective way of putting your products or services in front of the broadest possible audience. Everyone from entrepreneurs to multi-national corporations are getting into the content marketing game!

2017 has been an excellent year for all internet-based marketing, but especially for content marketing. Here are a few trends that you should keep in mind the rest of the year:

Mobile is king

More people surf the Internet and access social media using their mobile devices (smartphones and tablets) than computers. If your content isn’t designed to adapt to smaller screens, you’re going to lose a lot of viewers. You need to make sure your website/blog has a responsive design that can scale up or down according to the size of the device used. It should also be a mobile-friendly design that makes navigation easy for mobile users.

Visual appeal rules

Internet users are becoming increasingly driven by the content they SEE rather than READ. While articles still have an important place (particularly for research or information), the visually appealing content (videos and images) have the highest chance of engagement. The more eye-catching the content, the higher the chance users will click on it and see what you have to say. Videos are particularly appealing—most people will take 20-30 seconds to watch a clever video that is beautiful and attention-grabbing.

Facebook is #1

While you may not like the way Facebook keeps changing up its algorithms and marketing policies, there’s no way to deny that Facebook is still the most used social media platform around. If you want to succeed, you need to learn how to use Facebook’s advertising options.

User-generated content has a better reach

People may trust your brand, but they’ll trust other people’s opinions about your brand more than you realize. User-generated content like third-party reviews, unboxings, social shares, and comments on your products will be more influential than any blog post or video you can make.

Personalize the content

The amount of content currently available online is mind-blowing; there’s far more out there than users will ever be able to see. You need to make sure your content is personalized according to your audience. That way, it will resonate with your target demographic in a way that the “general public” content never will.

Pay for promotion

Though you may have quality content, it does you no good if no one sees it. That’s where paid promotions come in handy. You’re not running an ad—you’re simply paying Facebook, Instagram, Twitter, or YouTube to push your content to a broader audience. It’s a way to mix both content marketing and advertising highly effectively!


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