How to Run a Successful Marketing Campaign

January 19, 2017

Marketing is so much more than just creating social media posts and paying for advertising space. It comes down to a plan that will help you to reach your audience as effectively as possible, and with the best possible ROI. You have to approach it with the right mentality, which means:

Having an overall plan.

Each campaign you run should fit into the overall plan for marketing your business. With a master plan, it will be much easier to draw up the blueprints for smaller, individual campaigns and keep them all relevant to each other.

Having an objective.

Is the goal of your campaign to drive people to your website, increase clickthroughs, or generate revenue via sales? Having an objective will help you to know whether or not your campaigns succeeded.
Having metrics and parameters. You have to measure your results in order to determine whether or not they’re effective. That means establishing metrics and parameters for “success” or “failure”.

Staying under-budget.

Everyone has to operate within a budget! A small measure of success is being able to get the desired results without going over-budget.

Understanding your audience.

A lot of market research should go into your overall marketing plan. Once you understand your audience, it’s easier to know how to reach them with the right marketing campaigns.

Understanding your platforms.

You can’t post the same content to Facebook as you post to Twitter, Pinterest, or YouTube. All of your marketing campaigns should be tailored to the platform you are using.

Preparing well-crafted marketing materials.

You need materials that will do what you want them to: convert viewers into customers. That means putting a lot of thought into the copy you write, the images you use, and the message you’re trying to communicate. Refine the materials until you’re certain they do what you want them to.

Setting up a way to measure results.

You need to have tools to measure the results of your marketing efforts. This means tracking clicks, page views, conversions, sign-ups, and all of the other metrics you’ve established. Going back over the results of your marketing campaign will help you to learn from your mistakes and successes. You’ll be able to make the next one better!

It’s not easy to run a successful campaign, even if you’ve dedicated your life to marketing. But the tips above can help you to prepare yourself and your marketing campaign for a greater chance of success.

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  • CoLab Internet Marketing
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The addition of videos to Facebook revolutionized the way brands and companies can reach new fans and followers. Now, you can give people interesting, valuable content in the form of a short, snappy video. If a picture says 1,000 words, a video is worth a whole lot more.

Here are some tips to help you use Facebook Videos that will serve your brand:

Launch a product

If you’re doing a physical product launch, use Facebook Live to show people what’s going on during the launch. Even if they can’t be there physically, your fans will be able to enjoy the experience from the comfort of their home and still feel like they’re part of the buzzy new product.

Take them behind the scenes

People love to feel like they’re getting something special or exclusive. To make your fans feel special, take them behind the scenes of your business operations, your new product, or some special event.

Interact with customers

Facebook Live allows you to interact with customers and followers in real time, answering questions, giving information, and even sharing tutorials and how-to’s. The more you interact with people, the better!

Interview someone interesting

Give your Facebook fans the chance to hear from someone else: an expert in their field, a celebrity, or someone else who will pique their interest. Interviews can be fascinating and provide a lot of value in just a few minutes of video.

Surprise people with a sale or promotion

Videos are a great way to get people interested in sales and promotions, and you can share a lot of info in a few seconds or minutes. Plus, you’ll find people are far more likely to share the videos to others they believe will be interested in the sale or promo opportunity.

Tell a story

People connect with stories more than they do anything else! Use your Facebook platform to tell stories: of people whose lives have been improved or changed by your products, funny and interesting things that happened to your company, or the process of creating a new brand or product. Stories are always more interesting than marketing content or product feature lists.

Discuss current events

There will always be something happening in the world around you, and Facebook Videos give you a chance to discuss them at length. Trending issues change on a daily basis, so make sure to “strike while the iron is hot” and get those videos uploaded before something else becomes more relevant.

Everyone loves coffee, right? When you think of coffee, your mind no doubt flashes to Starbucks, the largest coffee house chain in the country. But how does that happen? How is Starbucks so firmly implanted in your mind, even though you’ve never seen a TV ad or billboard for them?

It’s all about their reputation! People talked about how much they loved their Frappuccino or Pumpkin Spice Latte, and those mentions stuck in your mind. When you wanted a cup of coffee, they came back to you and made you want to try Starbucks.

That’s EXACTLY what you need for your business!

Reviews and comments from customers are the word-of-mouth exposure that will sell your business or product far more efficiently than any billboard or ad ever could. If your customers go and tell their friends about what you have to offer, those friends are more likely to try it. When they see reviews giving your product or service a high rating, they’re all but guaranteed to give it a go.

Your online reputation—established through reviews, comments, feedback, shares, Likes, re-Tweets, and so on—create an expectation in the minds of people who encounter your company or product. Many shoppers simply won’t buy products that have no reviews because they’re unwilling to take a risk on an untested product. However, a product with a lot of reviews is more likely to draw attention.

The most important part of your online reputation is the star ratings (from 1 to 5) given by your customers on Amazon, Google, Yelp, and Facebook. Most people check out the star ratings before ever looking at the reviews. In fact, many will avoid reading text reviews if the product they’re considering doesn’t have a high enough star rating.

However, text reviews and customer feedback is really what will “seal the deal”. When people read positive buzz words—honest, reliable, high quality, user-friendly, convenient, and so on—they will be sold on the product or service before they ever read the specifications or features.

Your online reputation is proof that you do go work or provide a quality service. If you want to enhance your reach, it’s time to reach out to your customers and ask them to post a review or rating of your product or service. You can offer an incentive to anyone who leaves an HONEST review, and be sincerely appreciative when they do. Use the reviews—positive and negative alike—to help you improve your performance and product.

Almost 600,000 patents were filed in the U.S. in 2015 alone—a very clear indication that the world is constantly finding new and creative ways to do things. Innovative technologies are being released every year, and it’s up to all of us to keep up with the times. To stay truly competitive in the ever-changing world, your business needs to incorporate new and improved technologies into your ways of operating.

Think about some of the ways that technology has changed in the last few years:

Innovations in home automation and entertainment led to the production of the Amazon Alexa, a smart computing device that “listens” to your commands and does what you ask.

The integration of Bluetooth into many new technologies allows us to connect and pair devices that once were believed to be incompatible or unrelated.

Social media platforms are focusing on user experience, tailoring everything to your unique preferences, desires, and activities.

It may seem overwhelming to keep up with all the latest technologies and innovations. Just staying abreast of the changes in social media alone can take a team of digital marketers every hour of every day. But, as mentioned above, it’s vital in order to remain relevant.

If you aren’t changing with the times and utilizing the improved technologies, your competitors will. They will find an easier, more effective way to target your customers, or a much more user-friendly shopping option. They may integrate a new, updated feature into their product that yours doesn’t have. Or, they may simply be able to contact your customers via some new social media platform that allows them to make their mark in your customers’ minds. Without relevancy, your business is doomed to fail.

So how can you integrate these new technologies into your current business structure? You may feel like you’re locked into a certain way of operating, given that your existing personnel has skills focused on existing business strategies. How can you expand?

Simple: bring in fresh talent!

When technology became vital for business operations, the IT department was born. Perhaps it’s time for you to create another new department, one that focuses on examining new technologies and seeing how they can benefit your company. Expanding your pool of talent to include innovators and tech-focused minds can help to drastically improve your company’s relevance.

Or, bring in an outside team of experts and consultants, like Resolve Online Solutions. Let us help you update your operations to include the latest and greatest in the tech world so you can have a better chance of staying relevant in today’s highly competitive marketplace.

Digital marketing is constantly evolving and changing, and it’s up to YOU to keep up with the latest trends. Thanks to the latest updates to Google’s search engine algorithms, a mixture of online and offline marketing is vital to utilize SEO strategies to the fullest. The term “local SEO” refers to that effective pairing of both on and offline marketing.

Think about it: if someone was to Google your business type in your city, would they find your company? They’re not looking just for random online-only businesses anywhere in the country, but they want a specific type of business near their home. With local SEO, you can target customers in a specific area, giving you the ability to reach a much more focused demographic.

How can you improve your local SEO?

Claim your Google business page.

Google My Business is the most effective way to increase your company’s visibility, as it puts your business on the Google Maps. When people do a search for companies in a specific location, Google will display yours as one of the results.

Encourage reviews.

Give people an incentive to leave an honest review. Offer something free (a product, service, consultation, etc.) in exchange for a legitimate review (1 to 5 stars, their decision) on Google, Yelp, and other platforms. Reviews are vital for attracting customers, and is an important way to market via word of mouth.

Include Name, Address, and Phone Number (NAP) everywhere.

Whether on Yelp, the Yellow Pages, Google, or Bing, make sure that your NAP info is consistent and complete. You want to make it as easy as possible for people to find and get in touch with you!

Get traction via word of mouth.

Do things to encourage your customers to spread word of your business, service, or product to their friends and networks. Use incentives and loyalty reward programs to encourage them to let others know about you.

All of these things will help you to improve your online visibility, but they involve some traditional offline marketing tactics. These local SEO practices can have a HUGE effect on your company’s ability to reach others.

Need help improving your local SEO? Let us help you improve both your offline and online presence so you can target as many customers in your area as possible.

The term “influencer marketing” is defined as “a form of marketing in which focus is placed on influential people rather than the target market as a whole.”

Think of Michael Jordan’s partnership with Nike (Air Jordan’s), YouTube stars playing video games live on their channel, or Instagram celebrities doing tutorials of a new product. In addition to using the product, the “influencers” recommend their followers to buy or try a product.

Influencer marketing can yield seriously impressive results for the right companies, products, and services. There are three industries that can benefit greatly from influencer marketing:

Fashion and Beauty

The beauty (cosmetics, personal hygiene products, creams, lotions, and the list goes on) and fashion industries are ideal for influencer marketing. People tend to be highly influenced to wear certain brands or try certain products. If you can use an influencer to recommend your product to their followers, you have a significantly higher chance of reaching those followers than you would through any other marketing methods.

Instagram models, YouTube tutorial videos, and even discounts/sales shared from the influencers’ platforms can do more for your beauty or fashion products than the average marketing campaign.

Tech

Tech products tend to be in the higher price range, and can be a bit technical and challenging to use. Influencer-driven video tutorials and how-tos can be highly effective at convincing potential customers to take the plunge to try your tech product.

But this influencer content can also have the added benefit of providing real-life reviews. Most savvy tech shoppers will look for product reviews before buying. If they find an influencer video or how-to which includes genuine commentary on the quality of the product, they’ll be far more likely to buy. Plus, the backlinks from the high-traffic influencers’ pages can improve SEO.

Fitness and Health

The world of wellness marketing is one of the toughest to crack, which makes influencer marketing so effective. People who have a large fitness, health, and wellness-based platform have garnered followers because people believe in what they’re saying. If they endorse your product, their followers will be likely to give it a try.

Fitness and health influencers tend to have one of the most loyal followings, as they are “ambassadors” for fewer brands than the average beauty/fashion and tech influencer. They may be harder to convince, but if you can get them to work with you, they can yield better results than either of the other two industries.

It can be frustrating when you go to the trouble to set up a website for your company but then do not see any positive results, such as an increase in website visits, incoming calls and17 emails or more walk-ins.

So, why doesn’t your business appear on Google? Read on for things that you should be aware of about Web search engines today:

Your Site Should Provide Fresh Content on a Regular Basis

Google gives higher priority to websites that routinely put out fresh, relevant material. This means that you could establish a pattern of informative blog posts on your site that will show the search engine that you are providing timely and useful content, which most searchers are looking for.

Customers Need to Be Able to Easily Navigate the Website

If your website is clunky and difficult to navigate, Google will typically downgrade you when it comes to search engine results. Ease of use and fast access to information is a priority for Google. Avoid forcing large videos to load and optimize code as well as image sizes on your site so it will load as quickly as possible.

Your site should instantly load for mobile users too and not just desktop browsers, or Google will position you lower in the results.

You Must Set up a Listing With Google My Business

Search engine giant Google has created a system that makes it easier for companies to get the word out about their website. You’ll want to set up a free Google My Business listing so that Google can properly identify your online presence.

Otherwise, inconsistent information from review sites such as Yelp and random directories could make it more confusing when it comes to Google cataloging details about your company.

Running your business already takes an enormous amount of your time and attention. Chances are, you have so much on your plate already that you cannot devote your own resources to improving how well your company is doing in search engines. This is where the team at Resolve can make a difference. We invite you to connect with us today to schedule a free consultation on how to get your business up higher in Google search results.

As the holidays approach, it’s time to start thinking about your holiday marketing strategy. We’ve put together some of our top online marketing agency tips for making the 2017 holiday season a successful one for your small business:

1. Develop holiday-focused marketing campaigns.

There’s no better way to take advantage of the excitement and cheer of the holiday season than creating a marketing campaign that’s focused on the holidays. You can dress up your site and different social media assets with holiday images like wreaths or Christmas lights. You can also use holiday themes in your blog posts and video content.

2. Create special holiday promotions.

Everyone loves a good sale, especially during the holidays. Take advantage of the shopping excitement by creating special holiday promotions for your customers, fans, and followers. Remember, promotions don’t have to be expensive. You might bundle items together or offer a small giveaway to get everyone in the holiday spirit.

3. Make your marketing mobile-friendly.

Another internet marketing company tip for the holiday season is to make sure you’re incorporating mobile marketing. Many consumers are using their smartphones and other mobile devices to research products and services and make purchases this holiday season. If you want to reach these consumers, you need to make sure you’re incorporating mobile marketing into your overall strategy.

4. Don’t forget the New Year.

Yet another online marketing agency secret for holiday marketing is to look ahead to the new year. As 2018 approaches, many consumers will be looking for ways to better themselves and make their lives more simple and stress-free. Create campaigns focused on the new year that show consumers how your products or services can help them be even more successful in 2018.

If you need help with your holiday marketing this season, partner with the internet marketing experts at Resolve. As an internet marketing company, we help businesses just like yours gear up for the holiday season by providing quality digital marketing services that help you reach your target market. Contact us today for a FREE consultation.

The holidays are an important time of the year for most businesses. Not just because this is when consumers are actively looking to purchase new products and services but also because the holiday season also offers a great opportunity for your business to promote seasonal cheer and engage your target audience. Below are just three tips from our internet marketing company that will help your business use social media more effectively this holiday season:

1. Schedule holiday social media posts.

As an online marketing agency, we know how busy things can get during the holiday season. To take some of that stress away from your team, you can schedule your holiday social media posts ahead of time. Rather than asking someone to work on Christmas Eve, Christmas, during Hanukkah, or on New Year’s Eve and New Year’s Day, you can use a scheduler to make sure that your content goes out on time.

2. Get user-generated content.

Another way that your business can take advantage of the holiday spirit is by asking your customers to create and submit content. This not only provides you with fresh content for your social media pages, but it also allows you to engage your customers and show leads how your products can be used. For instance, if your company sells baked goods, you might ask customers to submit photos of your goods at their holiday events.

3. Create holiday-themed content.

Another internet marketing company tip for holiday social media marketing is to create content that is holiday-themed. Whether you develop a promotional video featuring Santa or write blog posts with holiday-centric names and images, there are a variety of ways that you can incorporate the holiday spirit into your social media content.

Do you need help with your social media marketing this holiday season? Resolve is an online marketing agency that provides digital marketing solutions that help you reach and engage your target customers. Contact us today for a FREE consultation.

 

Marketing your business across all platforms (PC, Apple, Android, etc.) is the best way to reach as wide an audience as possible, but how do you plan to deliver a customized service or product exclusive to your customers? With a mobile app, you’ll have everything right at your fingertips.


Mobile Apps!
Mobile Apps have quickly become one of the most effective marketing tools for businesses. Imagine being able to send out a message or special offer to all your customers with just a few clicks. Or setting up a geofence that automatically sends your customers a special deal when they are in your area! Or giving your preferred clients special discounts ONLY available via your mobile app?

There are so many things you can do with mobile apps, and you’ll find that they can be the perfect way to take your business one step farther. Not only will it help you establish better interaction with your customers, but it can help you provide more value and encourage your customers to spread the word of your business.

But for that to happen, you have to build the app first. More specifically, WE have to build the app!


Our Team!
Our mobile app team specializing in creating amazing mobile apps for both Apple and Android markets, and our marketing team is right there to help you come up with effective strategies for gaining and keeping your mobile app users engaged. We’ll work with you to build the app from the ground floor, and we won’t stop working on it until we’re 100% certain it’s right and delivers what you want.

Want to find out more? Contact us for a free mobile app consultation.

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  • 2018
  • android
  • Apple
  • CoLab
  • CoLab Internet Marketing
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