Go on Twitter, Facebook, or Instagram around the holidays and you’ll find nearly every brand and company making a holiday-themed post to try to capitalize on the special day. Why is that? What is it about the holidays that’s so special?
Holidays are a time of year people look forward to. They want to relax on Memorial Day, Labor Day, Independence Day, Christmas, New Year, etc. Holidays have a positive mental association in their mind. A smart brand will take advantage of that association and link it to their product or service. A holiday-themed post shows that you are relevant (you create fresh, up to date content), but it also creates that positive association in your viewers’ minds. After all, if you’re as happy as they are about the holiday, you’re no longer a faceless company—you’re an individual like them who is interested in the same things.
There’s a certain emotional appeal to holiday-themed social media posts. People tend to be happier than average on holidays, and each holiday has its own emotional touchpoints. Labor Day is all about hard-working people. Earth Day is about protecting the planet. Christmas is about family. Using those emotional touchpoints in your social media post can help you to connect emotionally with your viewers.
You’ll find that using social media for holiday posts can also foster a sense of community. You can offer a holiday-themed deal to your customers, or simply ask a question to engage them. Use your post to encourage engagement and connection. Remind them what’s important for the holiday and ask them to share the things that matter most. The more interactive the post, the better.
If done right, a holiday-themed post can be highly shareable and buzzworthy. A well-crafted post has beautiful visuals related to the holiday, an emotional message, and an interesting call to action. It can be something as simple as “Tell a family member you love them on X holiday” or something more complex like “Bring attention to a social injustice on X holiday”. Anything can go viral if it has the right message, hook, and visual. A good call to action can encourage people to purchase or click on something they normally wouldn’t, especially when paired with the other components.
Don’t worry about hitting EVERY holiday in the year! Find a holiday that is “on brand” with your product or service, and focus on just that one. Create awesome, engaging, funny, and emotional content for that holiday and hit it hard. Once you’ve gotten the hang of it, start using more and more holidays to drive interest in your brand.
Everyone loves coffee, right? When you think of coffee, your mind no doubt flashes to Starbucks, the largest coffee house chain in the country. But how does that happen? How is Starbucks so firmly implanted in your mind, even though you’ve never seen a TV ad or billboard for them?
It’s all about their reputation! People talked about how much they loved their Frappuccino or Pumpkin Spice Latte, and those mentions stuck in your mind. When you wanted a cup of coffee, they came back to you and made you want to try Starbucks.
That’s EXACTLY what you need for your business!
Reviews and comments from customers are the word-of-mouth exposure that will sell your business or product far more efficiently than any billboard or ad ever could. If your customers go and tell their friends about what you have to offer, those friends are more likely to try it. When they see reviews giving your product or service a high rating, they’re all but guaranteed to give it a go.
Your online reputation—established through reviews, comments, feedback, shares, Likes, re-Tweets, and so on—create an expectation in the minds of people who encounter your company or product. Many shoppers simply won’t buy products that have no reviews because they’re unwilling to take a risk on an untested product. However, a product with a lot of reviews is more likely to draw attention.
The most important part of your online reputation is the star ratings (from 1 to 5) given by your customers on Amazon, Google, Yelp, and Facebook. Most people check out the star ratings before ever looking at the reviews. In fact, many will avoid reading text reviews if the product they’re considering doesn’t have a high enough star rating.
However, text reviews and customer feedback is really what will “seal the deal”. When people read positive buzz words—honest, reliable, high quality, user-friendly, convenient, and so on—they will be sold on the product or service before they ever read the specifications or features.
Your online reputation is proof that you do go work or provide a quality service. If you want to enhance your reach, it’s time to reach out to your customers and ask them to post a review or rating of your product or service. You can offer an incentive to anyone who leaves an HONEST review, and be sincerely appreciative when they do. Use the reviews—positive and negative alike—to help you improve your performance and product.
As the holidays approach, it’s time to start thinking about your holiday marketing strategy. We’ve put together some of our top online marketing agency tips for making the 2017 holiday season a successful one for your small business:
There’s no better way to take advantage of the excitement and cheer of the holiday season than creating a marketing campaign that’s focused on the holidays. You can dress up your site and different social media assets with holiday images like wreaths or Christmas lights. You can also use holiday themes in your blog posts and video content.
Everyone loves a good sale, especially during the holidays. Take advantage of the shopping excitement by creating special holiday promotions for your customers, fans, and followers. Remember, promotions don’t have to be expensive. You might bundle items together or offer a small giveaway to get everyone in the holiday spirit.
Another internet marketing company tip for the holiday season is to make sure you’re incorporating mobile marketing. Many consumers are using their smartphones and other mobile devices to research products and services and make purchases this holiday season. If you want to reach these consumers, you need to make sure you’re incorporating mobile marketing into your overall strategy.
Yet another online marketing agency secret for holiday marketing is to look ahead to the new year. As 2018 approaches, many consumers will be looking for ways to better themselves and make their lives more simple and stress-free. Create campaigns focused on the new year that show consumers how your products or services can help them be even more successful in 2018.
If you need help with your holiday marketing this season, partner with the internet marketing experts at Resolve. As an internet marketing company, we help businesses just like yours gear up for the holiday season by providing quality digital marketing services that help you reach your target market. Contact us today for a FREE consultation.
A well-designed website will not only be more user-friendly to your customers but will make it easier for you to run your online business as well!
The complexity of your website and web-tools depends on just how much functionality you need. For example, a website for an attorney-at-law may not require anywhere near as many tools as an online store. The more functions you need your website to perform, the more tools you will need.
Resolve Internet Marketing
We specialize in web development, creating the tools you need to get the job done. We can help you set up a website that is not only beautiful but which is fully automated to handle any task or deliver any product. Our web development service will deliver an optimally-functioning website that essentially “runs itself”, leaving you free to focus on the other important tasks of your online business.
We’re proficient in all coding languages, and we’ll help to develop a platform that incorporates all of the elements, tools, and functions you need to run your website and online business. We’ll streamline and automate as many tasks as possible, so all you have to do is input your data and let our tools do the work for you. We don’t just focus on attracting customers, but we ensure that your and their experience is as seamless and consistent as possible.
Tell us what you need, and we’re happy to deliver! Or, come in for a consultation, and sit down with our web development team to discuss your desires. We’re more than happy to help you create the websites and online business platform that suits your needs.
Contact us today for a free analysis and consultation for your web development project.
Customer reviews are the lifeblood of any small business!
Think about it: how do YOU choose a product or service? Most of the time, you’ll evaluate the pros, cons, and specifications of each to ensure you’re making the right choice. In order to do that, you need to read reviews from other people who have used that same product.
Review sites such as Yelp, Google, and Angie’s list can be great for your business. They tell people what to expect from your product or service, and they can be an amazing marketing resource. After all, if you earn a reputation for quality, you’ll have a better chance of reaching a wider audience.
And yet, these sites can also hurt your business. Negative reviews can prevent people from wanting to do business with you. Often, internet trolls or competing products/services will deliberately post negative reviews, making unfounded claims that damage your reputation.
It’s impossible to control what someone is going to say about you online these days, but our reputation management services help make this process easier and more effective. We make sure your online reputation is safe from frivolous claims. Our job is to monitor review sites to ensure there are no trumped-up accusations or negative reviews that harm your company’s reputation.
Not only do we monitor review sites, but we negotiate marketing deals with our online partners and even help get bad reviews removed from your page. We work directly with the sites and customers to resolve issues. By doing so, we ensure your company brand remains intact and untarnished by base unfounded negative claims.
If you are concerned about your online reputation, contact us to learn more about what we can do to help.
Does your business cater specifically to mobile device/smartphone users? With the popularity of smartphones and tablets, you’ll find that it’s a much broader audience than it was a few years ago. With a website optimized for mobile devices, you stand a much better chance of reaching your target audience.
A mobile website is different from a regular website with a responsive design. It’s not just a “smaller version” of a regular website, but it’s a site scaled to your mobile screen size and designed with mobile users in mind.
Here are a few elements of a mobile website design:
• GPS features compatible with Google Maps and other map apps for easy location-finding
• Click-to- call features for instant communication
• Mobile-friendly layout and navigation with large, legible text and buttons
• One-touch contact information to make it easy for mobile users to add you as a new contact
• Streamlined design for fast, easy loading over mobile/cellular networks
With the increasing number of mobile device/smartphone users, the patience for “wait time” is shrinking at the same time. People will often abandon a website that isn’t optimized for smooth, fast loading on a mobile device. A responsive web design is important, but why not take it a step further?
We’ll develop a website that isn’t just compatible with mobile devices, but designed for use with tablets and smartphones. We’ll identify the most important elements of your website and put together a design that includes all those elements in an easy-to- find layout. We offer fully branded, user-friendly mobile websites compatible with any and all smartphones, tablets, and mobile devices, with all the functions you need to grow your business.
With our help, you’ll stand out from your competition and make the most of mobile technology!