Why You Need an Online Reputation

August 04, 2017

Everyone loves coffee, right? When you think of coffee, your mind no doubt flashes to Starbucks, the largest coffee house chain in the country. But how does that happen? How is Starbucks so firmly implanted in your mind, even though you’ve never seen a TV ad or billboard for them?

It’s all about their reputation! People talked about how much they loved their Frappuccino or Pumpkin Spice Latte, and those mentions stuck in your mind. When you wanted a cup of coffee, they came back to you and made you want to try Starbucks.

That’s EXACTLY what you need for your business!

Reviews and comments from customers are the word-of-mouth exposure that will sell your business or product far more efficiently than any billboard or ad ever could. If your customers go and tell their friends about what you have to offer, those friends are more likely to try it. When they see reviews giving your product or service a high rating, they’re all but guaranteed to give it a go.

Your online reputation—established through reviews, comments, feedback, shares, Likes, re-Tweets, and so on—create an expectation in the minds of people who encounter your company or product. Many shoppers simply won’t buy products that have no reviews because they’re unwilling to take a risk on an untested product. However, a product with a lot of reviews is more likely to draw attention.

The most important part of your online reputation is the star ratings (from 1 to 5) given by your customers on Amazon, Google, Yelp, and Facebook. Most people check out the star ratings before ever looking at the reviews. In fact, many will avoid reading text reviews if the product they’re considering doesn’t have a high enough star rating.

However, text reviews and customer feedback is really what will “seal the deal”. When people read positive buzz words—honest, reliable, high quality, user-friendly, convenient, and so on—they will be sold on the product or service before they ever read the specifications or features.

Your online reputation is proof that you do go work or provide a quality service. If you want to enhance your reach, it’s time to reach out to your customers and ask them to post a review or rating of your product or service. You can offer an incentive to anyone who leaves an HONEST review, and be sincerely appreciative when they do. Use the reviews—positive and negative alike—to help you improve your performance and product.

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Social media can provide you with an amazing marketing platform, if used correctly. However, the truth is that there are many pitfalls for social media marketing, many of which can waste both time and money. If you want to see the best ROI from your social media strategies, here are a few mistakes you’d do well to avoid:

Using the wrong platform

It’s tough to know which is the “right” platform to use, but the truth is that each has its own benefit, target demographic, and uses. For example, you wouldn’t use Snapchat to market a luxury product, as Snapchat is a youth-targeted platform. Using the right platform for the right product to reach the right audience is the key to making your campaigns effective.

Limiting yourself to free options

All social media platforms are free to use, but they’re only going to be truly effective for marketing if you pay for them. Facebook limits the reach of your posts unless you pay to boost them, and Facebook ads are some of the most effective marketing tools to target customers. Be prepared to pay for results!

Ineffective posting

Posting too much content can annoy your followers, but posting too little can lead to the customers “forgetting” about your product. Oversharing business-related content can make your readers feel like you’re trying to sell or push too hard, but not enough “sales” posts could lead to lower conversion rates. To be truly effective, you have to find the balance—easier said than done!

Going it alone

You may be getting the hang of social media marketing, but what will you do when the algorithms inevitably change in a few months? You’ll have to totally overhaul your approach, a huge investment of time and money. Instead, you’re better off delegating this task to the social media experts who have invested their time, effort, and money into learning the ins and outs of the platforms.
Working with Resolve Online Solutions will help you avoid these mistakes, all of which could lead to a good deal of your time and money wasted and clients lost. We’ll make sure your social media campaigns are as effective as they can be so you get the highest possible return on your investment.

 

Marketing your business across all platforms (PC, Apple, Android, etc.) is the best way to reach as wide an audience as possible, but how do you plan to deliver a customized service or product exclusive to your customers? With a mobile app, you’ll have everything right at your fingertips.


Mobile Apps!
Mobile Apps have quickly become one of the most effective marketing tools for businesses. Imagine being able to send out a message or special offer to all your customers with just a few clicks. Or setting up a geofence that automatically sends your customers a special deal when they are in your area! Or giving your preferred clients special discounts ONLY available via your mobile app?

There are so many things you can do with mobile apps, and you’ll find that they can be the perfect way to take your business one step farther. Not only will it help you establish better interaction with your customers, but it can help you provide more value and encourage your customers to spread the word of your business.

But for that to happen, you have to build the app first. More specifically, WE have to build the app!


Our Team!
Our mobile app team specializing in creating amazing mobile apps for both Apple and Android markets, and our marketing team is right there to help you come up with effective strategies for gaining and keeping your mobile app users engaged. We’ll work with you to build the app from the ground floor, and we won’t stop working on it until we’re 100% certain it’s right and delivers what you want.

Want to find out more? Contact us for a free mobile app consultation.

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