Key To Social Media Marketing For a Small Business

May 19, 2017

Since 2010, the world of internet marketing has exploded. A significant number of companies and small businesses have changed their marketing approach and relied entirely upon social media for their advertising and outreach. 2017 is one of the best years for social media marketing yet, but are you using social media the right way?

In the last few years, paid advertising has been the key to expanding your reach and putting your content in front of more eyeballs. Paid advertising is still a highly effective option in 2017—you may want to invest money into highly visual Facebook ads and target customers on YouTube with smart video advertisements. However, for more effective social media marketing, you need to focus on your message.

People often overlook or skip past the “Sponsored” posts on Facebook, or click away from videos that are too ad-heavy on YouTube. The Twitter or Instagram posts with too many marketing hashtags will annoy people if there is nothing else useful included. Instead of spending your money on blasting your content over social media, focus on making that content higher quality.

Remember: social media is about ENGAGEMENT. The more people you get to join in your conversation, the more reach and influence you have. Your content should ask questions, provide answers and solutions, or present food for thought in a way that your audience will respond to. Even something as simple as a poll to get people’s opinions can be a highly effective way to get your followers to click or share your content.

The majority of your investment should go toward producing high-quality content: articles, blog posts, images, and videos people will WANT to check out. If they find it interesting, they’re much more likely to share it. That word of mouth is going to lead to a far better reach than anything you could achieve through paid advertising.

Yes, you will want to continue setting aside a portion of your advertising and marketing budget to take advantage of Facebook, Twitter, Instagram, and YouTube’s paid options. They are a sound investment that are very likely to return good ROI (Return on Investment). However, make sure that the content you’re promoting is of the highest quality and has a good chance of engaging those who see it. Eventually, you may find that you don’t need to spend as much money on advertising because your organic reach is sufficient to spread your message far and wide.

Tags:

  • advertisement
  • Apple
  • CoLab Internet Marketing
  • direct marketing
  • engagement
  • facebook
  • Instagram
  • internet marketing
  • marketing
  • social media
  • Twitter
  • website
  • website design
Business on The First Page of Google

Internet marketing is extremely crucial to any business. Regardless of your industry, the web is an amazing way to attract new people, and potentially expand your reach. As you may know, most people use search engine platforms to scour the web for whatever they’re searching. You can think of these platforms as giant databases, where users can find pretty much anything. The problem is that there are so many options out there! How do you go about making your business stand out among your competitors? How do people search for the services or products you provide? One of the most popular search engine platforms of all time is Google. In fact, most people visit the website at least once a day, and a lot of us even keep it as a default page to start browsing the Internet!

Keep reading to learn more about getting your business on the first page of Google.

SEO: Between truths and myths

SEO stands for Search Engine Optimization, it was founded to help web pages score higher up in Google searches. For example, think of how many pizza places there are in New York City, home of the most famous pies in America! If you type “NYC Pizza Recommendations” into Google, chances are, you’ll be looking at some of the websites from Pizza places that have better SEO scores.

There are confusions about SEO and what it means. Such misunderstandings derived from self-proclaimed industry insiders. However, the world of SEO changes at a breakneck pace. It is not always easy to keep up with its latest developments and innovations, even for seasoned business veterans in online marketing.

Content is King

One of the best ways to get your page to rank higher on Google is to produce quality content. Gone are the days of goofy, horribly written blog posts with loads of senseless keyword clusters.

Do you remember when every other platform featured incredibly contrived sentences such as “To find best motorcycles in New York City, you need to ask yourself,” “Where can I buy a motorcycle in New York City for the best price?”

Repeating keywords, or aforementioned sentences doesn’t work anymore. Now Google has placed algorithms which are more sophisticated. Instead, you should really try to improve the overall quality of your content, making it unique, engaging, and relevant to your audience.

Mobile optimization

Millions of users browse the Internet almost exclusively using their phones these days. For this reason, mobile optimization is an increasingly important factor, which will go on to determine the SEO score of your page. Websites that are not optimized for mobile navigation could be penalized, and as a result, your SEO ranking might suffer. It is critical to ensure that your content and website is optimized for mobile users.

Social Media

Having a steady presence on the social media platform is not only a great way to engage your audience. It is also a golden opportunity to further increase your SEO score. Many social networking websites have some pretty amazing SEO tools. They are ideal for businesses looking to build momentum and increase their ranking on Google.

Engaging with others in the online community is an amazing way to spread your brand further, and thus, adding more relevance to your content and enhancing your SEO scores.

Nevertheless, SEO is critical to your website and your business. By optimizing and providing the right content, your business will surely rank high! There are many myths and misguided half-truths you should reframe from. If you need a consultation give us a Call or Email Co/Lab.