Creating quality content takes A LOT of hard work! Whether you hire a copywriter or do all the work yourself, it’s still an investment to create content to post to your website, blog, or social media platforms. Even harder is creating quality content that is unique, interesting, and hits the right marketing notes without being too “pushy” or “salesy”.
Here’s one tool a lot of people don’t tap into crowdsourcing. Instead of hiring out, you can use your readers to generate content to share. Instead of using your own one-way content, user-generated content encourages a two-way discussion that helps readers to feel more engaged with your brand. That engagement is what will lead to much better customer loyalty in the long run.
To encourage your users to create content:
Offer an incentive
Establish clear guidelines that are easy to follow
Be appreciative of anyone who produces content for you
Encourage regular contributions
Give your members independence
It takes time to get that user-generated content flowing in, but once you have it, you’ll find it’s highly effective for building a community.
Best of all, the user-generated content is marketing material that will appeal to other readers in a way that you never could. Think about it: why do so many companies use testimonials on their products or services? Instead of saying “Our product is this”, they use real-life people saying, “I love this product for X reasons!” Users are more likely to take the word of fellow users than that of the manufacturers trying to sell the product. (Why else do you think product reviews are prized so highly?)
The user-generated content will do the marketing for you. After all, it will show other users that you have a community that is engaged and interacting. Every piece of user-generated content—be it fan art, memes, photo collections, articles, or social media posts—showcases your product or service, but without your needing to put your spin on it. It’s a way of subtly marketing, one that doesn’t involve you.
The more you can encourage your users to generate content, the better. You should include it in your monthly marketing plans and find ways to promote the production of this content by your users. Have a “standing offer” that provides a discount or special deal every time your users produce something of value for you. Over time, you’ll find that it can be one of the best ways to generate quality content that appeals to a broader range of people—all without your needing to spend a single cent!
Search Engine Optimization (SEO) is the key to being found online. If you are looking to be found on search engines such as Google, Yahoo, or Bing, then you need SEO.
What is SEO?
SEO is the process that affects the visibility of your website or web page on any search engine UNPAID results. The better your SEO, the higher your page ranking, meaning the more visitors you receive. The more visitors you receive, the greater your chance of turning them into customers.
The world of SEO is an incredibly complex one, but don’t worry if you don’t understand all of the elements that go into your SEO ranking or optimizing your website. You’ve got us to handle it for you!
Our SEO team consists of industry experts with over 20 years combined experience in Search Engine Optimization. We have helped hundreds of businesses from startups to multinational corporations establish their presence on the first page of Google and other search engines.
Note: Most web users won’t click past the first page of search engine results, so you want to ensure your website is on that first page in order to increase traffic.
We have a very strategic approach to SEO which requires a full team of experts including content writers, analysts, coders, and testers. We pride ourselves on delivering results with clear and transparent reporting that allows you to track the progress of your SEO campaign in real time. We use only ethical, smart practices that will never result in Google penalizing your website (common with “black hat” unethical practices), and we will build a website around a quality SEO ranking.
Want to find out how we can help? Call us for a free keyword analysis and a demonstration of what we can do!