Social media can be a highly valuable tool for your company if used right, or a giant time-waster if not. Knowing how to use social media correctly can make all the difference! Here are a few tips to help you maximize your social media use:
Twitter is used for VERY short-form content, Instagram is all about visually appealing images, and YouTube is for engaging long-form content. When posting to social media platforms, make sure you’re posting content that suits the audience.
Never jump into a campaign without a plan. Sit down and create a comprehensive social media marketing plan before the campaign begins. It can help you increase your chances for success, as well as prepare you to analyze the good/bad of your plan.
The truly effective way to reach more people is to engage with them. Always be ready to reply to comments, thank people for participating, and listen to what people have to say. The more you engage, the better!
You’ve come up with a social media plan, but you have to be ready to adjust or flex as needed. The only way to know if it’s needed is to monitor your efforts. That means tracking/analyzing your social media progress to determine if it’s having the desired results. Change as the situation merits!
Twitter and Facebook both have automation options, and you can find tools like Hootsuite and Buffer to help you schedule content ahead of time. Automation can help to streamline the process!
Target your audience – Know who your audience is, and make sure your posts reach them! The narrower your audience, the greater the chance that you’ll reach the right people with your content.
Don’t spend time posting across all platforms if only a few platforms yield the results you want. Make sure your efforts are concentrated on the social media channels that work best for you.
Used right, hashtags can be a great way to track your engagement. Used incorrectly, they can clutter up your content and annoy people.
Part of the social media plan should be to draft a calendar that helps you to keep track of everything you are posting and when.
It’s worth spending a bit of money on advertising via Facebook, Twitter, YouTube, and other social media channels. The ad money will often yield a higher ROI than with Google AdWords marketing!
To make any advertisement or marketing campaign effective, you have to make sure to target a specific audience. A campaign that hits “everyone” will hit no one; a targeted campaign will have the greatest chance of success.
Thankfully, there are A LOT of tools that enable us to narrow our audience to as specific, targeted a demographic as possible. Every advertising platform from Facebook to Google to Amazon makes the “how” of audience targeting possible.
The real secret is in the “when”…
Remember the days when the first Hunger Games movie came out? Within a few months, dozens more young adult-aiming novels were released, many of which went on to become huge successes. People “struck while the iron was hot”, and their novels, movies, comic books, and other similar products benefited from the popularity of the Hunger Games.
Targeting your audience at the best moment is both an art and a science. It takes two things:
When planning your ads or marketing campaigns, take a look at what is popular at the moment. Are there certain movies or TV shows that everyone loves? Are there hashtags, buzzwords, or controversial topics that everyone is talking about? The more you understand what is trending at the moment, the more accurately you’ll be able to create timely, fresh campaigns.
Unless you can turn out a new ad or marketing campaign overnight, anything that is trending now will be “old news” by the time your campaign is ready. That means you need to spend time researching things that are soon to come: new movies, new albums being released, new apps or tech products, political happenings in the near future, etc. By studying past trends, you’ll have a better chance of “guessing” what will be popular soon.
It will be a bit of a gamble to create marketing campaigns based around these predictions, but if you get it right, you will be one of the only people taking advantage of the wave of popularity as it’s just beginning. Those “lucky guesses” can lead to massive growth if they work out. If not, you’ve lost a bit of time and money, but not too much more.
When thinking about new marketing and ad campaigns, try to think about the timing of what you have to offer and what you want to say. If you can pair it with something timely, trending, or fresh, you’ll find your chances of success are significantly higher!