Why Local SEO is Important

February 11, 2017

There was a time that “local SEO”—optimizing your content according to a specific location, using keywords such as “drycleaners Los Angeles” or “dentist Miami”—was perceived as something done exclusively by bricks-and-mortars retailers. After all, using local SEO narrowed the audience to only people in that specific location.

However, the truth is that local SEO is important even to online retailers. Why is that?

Well, simple: your customers live in cities, right? If you can target your content according to that specific city, it’s easier to give them what they need.

Let’s take, for example, an online clothes retailer. The retailer sells both winter and summer clothes. To hit the winter-wear audience in the Northern United States, they can use local SEO for New England, Chicago, Seattle, and so on. But people living in the Southern United States will start wearing summer clothes long before their northern counterparts do, so a local SEO campaign targeting Phoenix, Miami, Los Angeles, and Houston will enable the clothes retailer to start selling summer clothes before the sale of winter clothes ends.

Google loves local businesses, and actually does more to promote them than global or national businesses. The search engine is designed to bring up local results first, especially if the keyword searched includes the location. A search for “laundromat in Glendale” will usually bring up the Glendale-specific locations, and farther down the list will be the retailers that belong to larger chains. It’s Google’s way of promoting local business and delivering the best tailored results.

Google also tries to give the most specific results according to the person searching. Your Google history will give the search engine information on the sort of information you’re looking for, according to your location and other data. If there is a business that offers what you’re looking for in the place you want it, Google is going to make sure you see it.

Proximity-based searches are more common with mobile commerce as well. Look at Uber, the app that searches for the closest vehicle to your desired location. Or Tinder, which tries to find matches nearest to you. Local SEO will be important for mobile searches as well, as Google has tried to make the searches as location-specific as possible.

Local SEO is no longer useful just for brick-and-mortar retailers. Even online retailers should endeavor to include local SEO when and where relevant. It may lead to much better engagement and reach in the specific cities where you want to find your target demographic.

Tags:

  • buzzwords
  • CoLab Internet Marketing
  • google
  • local businesses
  • local SEO
  • narrowed the audience
  • SEO
  • target demographic
  • target marketing
  • winter-wear audience

Social media has changed the marketing game forever! Where marketing and advertising once involved spending millions of dollars on physical ads (newspapers, magazines, etc.), now you can spend far less and make your ad visible across the world courtesy of social media. Social media is a cost-effective solution that allows you to reach the people YOU want to reach.

If you’re considering marketing via social media, it’s a good idea to consider Facebook. Here are a few reasons why Facebook offers the most effective option for your company’s marketing strategy:

Targeted advertising

Facebook Ads can be sent to as broad or narrow an audience as you want. Facebook has access to a wealth of personal information on each person, including location, age, sex, work history, social circles, marital status, likes, dislikes, and the list goes on. Facebook allows you to set dozens of filters to ensure that your ad ONLY reaches the people it’s intended for.

Affordable costs

Facebook advertisements tend to be far more cost-effective than Google Ads. The cost per click through is about the same as Google Ads, but people are more likely to perceive Facebook ads positively. After all, they’re on social media to relax, so they associate the things they see on social media more positively. You’d be amazed by how many impressions a mere $5 to $50 per day can get your advertisement!

Increased connectivity

Advertising on Google or even physical ads are intended to put your product in front of the right people. However, Facebook ads allow you to connect with your customer base. The interactivity features are built into the social media platform, and people are encouraged to share, like, and comment. You’ll find that Facebook offers better engagement with clients, suppliers, fans, and customers. It’s a way to build a following rather than just have people buy your products.

Easy tracking of metrics

With billboard ads, you have no idea how many people you reach. Google Ads provide you with detailed metrics on your performance, but Facebook delivers real-time analytics to help you track and improve the reach of each advertisement you run. You can make adjustments to the ad while they’re running, or learn from each ad to improve the next one. For marketers who want to stay on top of the game, Facebook is the detailed tool of choice.

Make no mistake:

Facebook knows it’s one of the best marketing platforms, so it will continue to make changes to their platform that encourages paid marketing over free. However, if you can learn to use Facebook effectively, you’ll find that spending even a small amount on the ads and marketing options is a great way to reach a broader audience and get your message across efficiently.

Everyone loves coffee, right? When you think of coffee, your mind no doubt flashes to Starbucks, the largest coffee house chain in the country. But how does that happen? How is Starbucks so firmly implanted in your mind, even though you’ve never seen a TV ad or billboard for them?

It’s all about their reputation! People talked about how much they loved their Frappuccino or Pumpkin Spice Latte, and those mentions stuck in your mind. When you wanted a cup of coffee, they came back to you and made you want to try Starbucks.

That’s EXACTLY what you need for your business!

Reviews and comments from customers are the word-of-mouth exposure that will sell your business or product far more efficiently than any billboard or ad ever could. If your customers go and tell their friends about what you have to offer, those friends are more likely to try it. When they see reviews giving your product or service a high rating, they’re all but guaranteed to give it a go.

Your online reputation—established through reviews, comments, feedback, shares, Likes, re-Tweets, and so on—create an expectation in the minds of people who encounter your company or product. Many shoppers simply won’t buy products that have no reviews because they’re unwilling to take a risk on an untested product. However, a product with a lot of reviews is more likely to draw attention.

The most important part of your online reputation is the star ratings (from 1 to 5) given by your customers on Amazon, Google, Yelp, and Facebook. Most people check out the star ratings before ever looking at the reviews. In fact, many will avoid reading text reviews if the product they’re considering doesn’t have a high enough star rating.

However, text reviews and customer feedback is really what will “seal the deal”. When people read positive buzz words—honest, reliable, high quality, user-friendly, convenient, and so on—they will be sold on the product or service before they ever read the specifications or features.

Your online reputation is proof that you do go work or provide a quality service. If you want to enhance your reach, it’s time to reach out to your customers and ask them to post a review or rating of your product or service. You can offer an incentive to anyone who leaves an HONEST review, and be sincerely appreciative when they do. Use the reviews—positive and negative alike—to help you improve your performance and product.

Is the content on your website too vague? While many people believe that it’s better to avoid “small talk”-style content for new visitors to your site, we’ve found that more direct content can lead to better results. If done right, you’ll find that it’s a much more effective way to get your visitors from Point A (arriving at your website) to Point B (taking action) as quickly as possible.

You’ve Got Seconds!

When a visitor arrives at your website, you have no more than 7 seconds to capture their interest. That number is usually more like 2.5 seconds, as the interest span of most web users is getting shorter thanks to high speed internet browsing. That means your content needs to tell people exactly what to expect from your website in as little time as possible.

Get to the heart of the matter quickly, with as few words and as clearly as you can, and get to the call to action. Everything from your images to your color palette to your text should hook the visitor from the moment they arrive.

Trim it Down

As the owner of a business or the proud producer of a product, you want everyone to know about the benefits of what you offer. But did you know that long-form text can be the fastest way to lose your visitors’ interest? If you want to hook them, you need to keep everything short and snappy.

Trim down your introductory content to a short list of the benefits, what the product can do, etc. Don’t try to “sell” them, but let them know what makes you the best solution to their problem. Shorter, punchy content will be more effective than a long-winded post every time!

Be Clear

Remember that you have 2.5 seconds to hook visitors. The best way to do that is to tell them everything they need to know with an image or a catchy video. But you also need to make sure it’s very clear what it is that you do.

The design of your website is far less important than the clarity of your message. If your website doesn’t tell visitors what you do at first glance, you’re losing out on valuable seconds. Make that design speak clearly!

These three elements will ensure that your website content hooks visitors from the moment they land on your page. Clear, concise, punchy, and direct content is the key to converting your visitors and random web users into customers.

It can be frustrating when you go to the trouble to set up a website for your company but then do not see any positive results, such as an increase in website visits, incoming calls and17 emails or more walk-ins.

So, why doesn’t your business appear on Google? Read on for things that you should be aware of about Web search engines today:

Your Site Should Provide Fresh Content on a Regular Basis

Google gives higher priority to websites that routinely put out fresh, relevant material. This means that you could establish a pattern of informative blog posts on your site that will show the search engine that you are providing timely and useful content, which most searchers are looking for.

Customers Need to Be Able to Easily Navigate the Website

If your website is clunky and difficult to navigate, Google will typically downgrade you when it comes to search engine results. Ease of use and fast access to information is a priority for Google. Avoid forcing large videos to load and optimize code as well as image sizes on your site so it will load as quickly as possible.

Your site should instantly load for mobile users too and not just desktop browsers, or Google will position you lower in the results.

You Must Set up a Listing With Google My Business

Search engine giant Google has created a system that makes it easier for companies to get the word out about their website. You’ll want to set up a free Google My Business listing so that Google can properly identify your online presence.

Otherwise, inconsistent information from review sites such as Yelp and random directories could make it more confusing when it comes to Google cataloging details about your company.

Running your business already takes an enormous amount of your time and attention. Chances are, you have so much on your plate already that you cannot devote your own resources to improving how well your company is doing in search engines. This is where the team at Resolve can make a difference. We invite you to connect with us today to schedule a free consultation on how to get your business up higher in Google search results.

 

Search Engine Optimization (SEO) is the key to being found online. If you are looking to be found on search engines such as Google, Yahoo, or Bing, then you need SEO.

What is SEO?

SEO is the process that affects the visibility of your website or web page on any search engine UNPAID results. The better your SEO, the higher your page ranking, meaning the more visitors you receive. The more visitors you receive, the greater your chance of turning them into customers.

The world of SEO is an incredibly complex one, but don’t worry if you don’t understand all of the elements that go into your SEO ranking or optimizing your website. You’ve got us to handle it for you!


Our Team!

Our SEO team consists of industry experts with over 20 years combined experience in Search Engine Optimization. We have helped hundreds of businesses from startups to multinational corporations establish their presence on the first page of Google and other search engines.

Note: Most web users won’t click past the first page of search engine results, so you want to ensure your website is on that first page in order to increase traffic.

We have a very strategic approach to SEO which requires a full team of experts including content writers, analysts, coders, and testers. We pride ourselves on delivering results with clear and transparent reporting that allows you to track the progress of your SEO campaign in real time. We use only ethical, smart practices that will never result in Google penalizing your website (common with “black hat” unethical practices), and we will build a website around a quality SEO ranking.

Want to find out how we can help? Call us for a free keyword analysis and a demonstration of what we can do!

 

Customer reviews are the lifeblood of any small business!

Think about it: how do YOU choose a product or service? Most of the time, you’ll evaluate the pros, cons, and specifications of each to ensure you’re making the right choice. In order to do that, you need to read reviews from other people who have used that same product.

Review sites such as Yelp, Google, and Angie’s list can be great for your business. They tell people what to expect from your product or service, and they can be an amazing marketing resource. After all, if you earn a reputation for quality, you’ll have a better chance of reaching a wider audience.

And yet, these sites can also hurt your business. Negative reviews can prevent people from wanting to do business with you. Often, internet trolls or competing products/services will deliberately post negative reviews, making unfounded claims that damage your reputation.

 

Reputation Matters:
It’s impossible to control what someone is going to say about you online these days, but our reputation management services help make this process easier and more effective. We make sure your online reputation is safe from frivolous claims. Our job is to monitor review sites to ensure there are no trumped-up accusations or negative reviews that harm your company’s reputation.

Not only do we monitor review sites, but we negotiate marketing deals with our online partners and even help get bad reviews removed from your page. We work directly with the sites and customers to resolve issues. By doing so, we ensure your company brand remains intact and untarnished by base unfounded negative claims.

If you are concerned about your online reputation, contact us to learn more about what we can do to help.

 

How do you access the internet? If you’re like everyone else, you access it not just from your computer, but also from your smartphone, tablet, and other mobile devices.

Now think about this: is your website device-friendly?

Not surprisingly, your website will look different on the different-sized screens of each mobile device used to access it. Is the layout of your website designed to accommodate those screens, or is it a simple desktop-only design?

Your website needs a responsive design!

This means a layout that will adjust to the size of the screen on which it is being viewed (15″ laptop screen, 40″ computer monitor, 9″ tablet, or even 5″smartphone screen). This way, it will be easy for your readers to view your content from any and all of their devices, regardless of screen size.

With more and more users accessing their web content from mobile devices, it’s more important than ever that your website has a responsive design. You want to ensure that your customers always have the most user-friendly experience when accessing your website, meaning you need to present them with a seamless and consistent experience regardless of the mobile device they use to access it.


Google:

But did you know that Google has actually established a criterion for mobile-friendly websites? Websites that don’t meet Google’s standards may end up penalized or losing search engine rankings, which could impact your business negatively in the long run.

Is your site mobile-friendly? Take the Google mobile site test here (http://bit.ly/1EVi9R3) to find out for certain!

Let us help you out. We’ll design a website that’s not only beautiful but responsive as well. Your site will be user-friendly regardless of the device used to access it, and your Google rankings will skyrocket as a result!

Tags:

  • CoLab Internet Marketing
  • design
  • google
  • mobile friendly
  • responsive
  • website