The word “brand” is usually used to refer to a company or line of products, but it actually goes beyond that. A company’s brand is the perception people have of that company. For example, thanks to Apple’s branding efforts, we all know that Apple products are sleek, cutting edge, and innovative (even if they don’t always live up to the hype) or that Nike is the brand for athletes (even if other brands have better products).
Your personal brand is the world’s perception of who you are. Building a personal brand is the best way to influence the people around you: employers, coworkers, employees, customers, supplies, even your competitors. By creating a personal brand, you control the narrative and help people perceive you the way YOU want them to.
What is the most important aspect of who you are and what you do? What is the “mantra” that drives your product or service? Think about what matters most to you, and that is the heart and soul of your brand.
Tugging on someone’s heartstrings is the best way to get them on your side. You need to think about how you make your product/service/persona to make people feel, and how you want them to perceive you. The emotional appeal of your brand is what will set you apart.
What is it that you are offering to people? What do you have that makes you unique from others? Why do you stand out from the crowd? This goes beyond just the skills, products, or services you have to offer, but it includes your personality, character, and passions.
How would you describe yourself? Are you an artist, a leader, a strategist, or a team player? What words can you use to endear yourself to others emotionally? Think about the things about you that appeal most to others, and use that in your creation of your personal brand. Be a “passionate creator” or a “willing assistant” or an “enthusiastic leader”.
Your personal brand should be distilled to one or two simple concepts. Don’t try to be everything to everyone, but find your niche and make it work. Narrow the scope of your brand to a simple concept that everyone can relate to. The simpler the idea of you and your brand, the more easily people will be able to relate to it.
In the end, your personal brand is how the world will perceive you. It’s best if you can control the narrative and help people to see you the RIGHT way.
The day of long-winded, text-heavy articles is coming to an end; now, people want to SEE rather than read. They say that an “image is worth 1,000 words”. Thanks to Instagram, a well-crafted image can be worth a whole lot more!
Instagram is a photo-based platform that allows you to share images, GIFs, and videos, using the same hashtags that make Twitter one of the best social media platforms for visibility. It’s a platform that you should definitely be using for a number of reasons:
Anything you post to Instagram can automatically be posted to Facebook, Twitter, and other social media platforms. It’s a simple one-click platform that will allow you to spread your images far and wide.
The average user on Instagram is between the age of 18 and 45, with more than 50% of people between the ages of 18 and 29 owning an Instagram account and using the app regularly. If your product or service caters to the young, trendy, and tech-savvy, you NEED to be on Instagram to find your target audience where they’re at.
Facebook and Twitter still have the largest user base, but Instagram hit 600 million accounts in late 2016. That’s an enormous number of people taking advantage of the photo-based platform to share their content! It’s also one of the fastest-growing social media platforms, with new updates and upgrades on a regular basis.
And by this, we don’t mean you, the marketer. We’re talking the users who browse Instagram to find new and interesting content. The layout of the app makes it incredibly easy for users to get access to content from all around the world, not just within their network of friends and contacts. Anyone can access any public Instagram account, giving you a much larger platform to work from.
With Facebook, you have to spend money to make your posts visible. On Instagram, everything is visible to everyone. The number of user comments is also much higher on Instagram, leading to better engagement with followers and strangers. People are also more likely to follow an account that hooks them, as well as give a “Like” to great images.
Instagram has its pros and cons as far as social media marketing platforms go, but any smart marketer will take advantage of the benefits it offers. You’ll find that Instagram can provide you a much more efficient way to reach your target audience!
The addition of videos to Facebook revolutionized the way brands and companies can reach new fans and followers. Now, you can give people interesting, valuable content in the form of a short, snappy video. If a picture says 1,000 words, a video is worth a whole lot more.
Here are some tips to help you use Facebook Videos that will serve your brand:
If you’re doing a physical product launch, use Facebook Live to show people what’s going on during the launch. Even if they can’t be there physically, your fans will be able to enjoy the experience from the comfort of their home and still feel like they’re part of the buzzy new product.
People love to feel like they’re getting something special or exclusive. To make your fans feel special, take them behind the scenes of your business operations, your new product, or some special event.
Facebook Live allows you to interact with customers and followers in real time, answering questions, giving information, and even sharing tutorials and how-to’s. The more you interact with people, the better!
Give your Facebook fans the chance to hear from someone else: an expert in their field, a celebrity, or someone else who will pique their interest. Interviews can be fascinating and provide a lot of value in just a few minutes of video.
Videos are a great way to get people interested in sales and promotions, and you can share a lot of info in a few seconds or minutes. Plus, you’ll find people are far more likely to share the videos to others they believe will be interested in the sale or promo opportunity.
People connect with stories more than they do anything else! Use your Facebook platform to tell stories: of people whose lives have been improved or changed by your products, funny and interesting things that happened to your company, or the process of creating a new brand or product. Stories are always more interesting than marketing content or product feature lists.
There will always be something happening in the world around you, and Facebook Videos give you a chance to discuss them at length. Trending issues change on a daily basis, so make sure to “strike while the iron is hot” and get those videos uploaded before something else becomes more relevant.
Social media can provide you with an amazing marketing platform, if used correctly. However, the truth is that there are many pitfalls for social media marketing, many of which can waste both time and money. If you want to see the best ROI from your social media strategies, here are a few mistakes you’d do well to avoid:
It’s tough to know which is the “right” platform to use, but the truth is that each has its own benefit, target demographic, and uses. For example, you wouldn’t use Snapchat to market a luxury product, as Snapchat is a youth-targeted platform. Using the right platform for the right product to reach the right audience is the key to making your campaigns effective.
All social media platforms are free to use, but they’re only going to be truly effective for marketing if you pay for them. Facebook limits the reach of your posts unless you pay to boost them, and Facebook ads are some of the most effective marketing tools to target customers. Be prepared to pay for results!
Posting too much content can annoy your followers, but posting too little can lead to the customers “forgetting” about your product. Oversharing business-related content can make your readers feel like you’re trying to sell or push too hard, but not enough “sales” posts could lead to lower conversion rates. To be truly effective, you have to find the balance—easier said than done!
You may be getting the hang of social media marketing, but what will you do when the algorithms inevitably change in a few months? You’ll have to totally overhaul your approach, a huge investment of time and money. Instead, you’re better off delegating this task to the social media experts who have invested their time, effort, and money into learning the ins and outs of the platforms.
Working with Resolve Online Solutions will help you avoid these mistakes, all of which could lead to a good deal of your time and money wasted and clients lost. We’ll make sure your social media campaigns are as effective as they can be so you get the highest possible return on your investment.
Almost 600,000 patents were filed in the U.S. in 2015 alone—a very clear indication that the world is constantly finding new and creative ways to do things. Innovative technologies are being released every year, and it’s up to all of us to keep up with the times. To stay truly competitive in the ever-changing world, your business needs to incorporate new and improved technologies into your ways of operating.
Think about some of the ways that technology has changed in the last few years:
Innovations in home automation and entertainment led to the production of the Amazon Alexa, a smart computing device that “listens” to your commands and does what you ask.
The integration of Bluetooth into many new technologies allows us to connect and pair devices that once were believed to be incompatible or unrelated.
Social media platforms are focusing on user experience, tailoring everything to your unique preferences, desires, and activities.
It may seem overwhelming to keep up with all the latest technologies and innovations. Just staying abreast of the changes in social media alone can take a team of digital marketers every hour of every day. But, as mentioned above, it’s vital in order to remain relevant.
If you aren’t changing with the times and utilizing the improved technologies, your competitors will. They will find an easier, more effective way to target your customers, or a much more user-friendly shopping option. They may integrate a new, updated feature into their product that yours doesn’t have. Or, they may simply be able to contact your customers via some new social media platform that allows them to make their mark in your customers’ minds. Without relevancy, your business is doomed to fail.
So how can you integrate these new technologies into your current business structure? You may feel like you’re locked into a certain way of operating, given that your existing personnel has skills focused on existing business strategies. How can you expand?
Simple: bring in fresh talent!
When technology became vital for business operations, the IT department was born. Perhaps it’s time for you to create another new department, one that focuses on examining new technologies and seeing how they can benefit your company. Expanding your pool of talent to include innovators and tech-focused minds can help to drastically improve your company’s relevance.
Or, bring in an outside team of experts and consultants, like Resolve Online Solutions. Let us help you update your operations to include the latest and greatest in the tech world so you can have a better chance of staying relevant in today’s highly competitive marketplace.
Digital marketing is constantly evolving and changing, and it’s up to YOU to keep up with the latest trends. Thanks to the latest updates to Google’s search engine algorithms, a mixture of online and offline marketing is vital to utilize SEO strategies to the fullest. The term “local SEO” refers to that effective pairing of both on and offline marketing.
Think about it: if someone was to Google your business type in your city, would they find your company? They’re not looking just for random online-only businesses anywhere in the country, but they want a specific type of business near their home. With local SEO, you can target customers in a specific area, giving you the ability to reach a much more focused demographic.
Google My Business is the most effective way to increase your company’s visibility, as it puts your business on the Google Maps. When people do a search for companies in a specific location, Google will display yours as one of the results.
Give people an incentive to leave an honest review. Offer something free (a product, service, consultation, etc.) in exchange for a legitimate review (1 to 5 stars, their decision) on Google, Yelp, and other platforms. Reviews are vital for attracting customers, and is an important way to market via word of mouth.
Whether on Yelp, the Yellow Pages, Google, or Bing, make sure that your NAP info is consistent and complete. You want to make it as easy as possible for people to find and get in touch with you!
Do things to encourage your customers to spread word of your business, service, or product to their friends and networks. Use incentives and loyalty reward programs to encourage them to let others know about you.
All of these things will help you to improve your online visibility, but they involve some traditional offline marketing tactics. These local SEO practices can have a HUGE effect on your company’s ability to reach others.
Need help improving your local SEO? Let us help you improve both your offline and online presence so you can target as many customers in your area as possible.
As the holidays approach, it’s time to start thinking about your holiday marketing strategy. We’ve put together some of our top online marketing agency tips for making the 2017 holiday season a successful one for your small business:
There’s no better way to take advantage of the excitement and cheer of the holiday season than creating a marketing campaign that’s focused on the holidays. You can dress up your site and different social media assets with holiday images like wreaths or Christmas lights. You can also use holiday themes in your blog posts and video content.
Everyone loves a good sale, especially during the holidays. Take advantage of the shopping excitement by creating special holiday promotions for your customers, fans, and followers. Remember, promotions don’t have to be expensive. You might bundle items together or offer a small giveaway to get everyone in the holiday spirit.
Another internet marketing company tip for the holiday season is to make sure you’re incorporating mobile marketing. Many consumers are using their smartphones and other mobile devices to research products and services and make purchases this holiday season. If you want to reach these consumers, you need to make sure you’re incorporating mobile marketing into your overall strategy.
Yet another online marketing agency secret for holiday marketing is to look ahead to the new year. As 2018 approaches, many consumers will be looking for ways to better themselves and make their lives more simple and stress-free. Create campaigns focused on the new year that show consumers how your products or services can help them be even more successful in 2018.
If you need help with your holiday marketing this season, partner with the internet marketing experts at Resolve. As an internet marketing company, we help businesses just like yours gear up for the holiday season by providing quality digital marketing services that help you reach your target market. Contact us today for a FREE consultation.
The holidays are an important time of the year for most businesses. Not just because this is when consumers are actively looking to purchase new products and services but also because the holiday season also offers a great opportunity for your business to promote seasonal cheer and engage your target audience. Below are just three tips from our internet marketing company that will help your business use social media more effectively this holiday season:
As an online marketing agency, we know how busy things can get during the holiday season. To take some of that stress away from your team, you can schedule your holiday social media posts ahead of time. Rather than asking someone to work on Christmas Eve, Christmas, during Hanukkah, or on New Year’s Eve and New Year’s Day, you can use a scheduler to make sure that your content goes out on time.
Another way that your business can take advantage of the holiday spirit is by asking your customers to create and submit content. This not only provides you with fresh content for your social media pages, but it also allows you to engage your customers and show leads how your products can be used. For instance, if your company sells baked goods, you might ask customers to submit photos of your goods at their holiday events.
Another internet marketing company tip for holiday social media marketing is to create content that is holiday-themed. Whether you develop a promotional video featuring Santa or write blog posts with holiday-centric names and images, there are a variety of ways that you can incorporate the holiday spirit into your social media content.
Do you need help with your social media marketing this holiday season? Resolve is an online marketing agency that provides digital marketing solutions that help you reach and engage your target customers. Contact us today for a FREE consultation.
Customer reviews are the lifeblood of any small business!
Think about it: how do YOU choose a product or service? Most of the time, you’ll evaluate the pros, cons, and specifications of each to ensure you’re making the right choice. In order to do that, you need to read reviews from other people who have used that same product.
Review sites such as Yelp, Google, and Angie’s list can be great for your business. They tell people what to expect from your product or service, and they can be an amazing marketing resource. After all, if you earn a reputation for quality, you’ll have a better chance of reaching a wider audience.
And yet, these sites can also hurt your business. Negative reviews can prevent people from wanting to do business with you. Often, internet trolls or competing products/services will deliberately post negative reviews, making unfounded claims that damage your reputation.
It’s impossible to control what someone is going to say about you online these days, but our reputation management services help make this process easier and more effective. We make sure your online reputation is safe from frivolous claims. Our job is to monitor review sites to ensure there are no trumped-up accusations or negative reviews that harm your company’s reputation.
Not only do we monitor review sites, but we negotiate marketing deals with our online partners and even help get bad reviews removed from your page. We work directly with the sites and customers to resolve issues. By doing so, we ensure your company brand remains intact and untarnished by base unfounded negative claims.
If you are concerned about your online reputation, contact us to learn more about what we can do to help.
How do you access the internet? If you’re like everyone else, you access it not just from your computer, but also from your smartphone, tablet, and other mobile devices.
Now think about this: is your website device-friendly?
Not surprisingly, your website will look different on the different-sized screens of each mobile device used to access it. Is the layout of your website designed to accommodate those screens, or is it a simple desktop-only design?
Your website needs a responsive design!
This means a layout that will adjust to the size of the screen on which it is being viewed (15″ laptop screen, 40″ computer monitor, 9″ tablet, or even 5″smartphone screen). This way, it will be easy for your readers to view your content from any and all of their devices, regardless of screen size.
With more and more users accessing their web content from mobile devices, it’s more important than ever that your website has a responsive design. You want to ensure that your customers always have the most user-friendly experience when accessing your website, meaning you need to present them with a seamless and consistent experience regardless of the mobile device they use to access it.
But did you know that Google has actually established a criterion for mobile-friendly websites? Websites that don’t meet Google’s standards may end up penalized or losing search engine rankings, which could impact your business negatively in the long run.
Is your site mobile-friendly? Take the Google mobile site test here (http://bit.ly/1EVi9R3) to find out for certain!
Let us help you out. We’ll design a website that’s not only beautiful but responsive as well. Your site will be user-friendly regardless of the device used to access it, and your Google rankings will skyrocket as a result!