Trends That Will Shape Content Marketing in 2017

May 31, 2017

Content marketing (marketing using videos, images, and articles) has become the most popular AND most effective way of putting your products or services in front of the broadest possible audience. Everyone from entrepreneurs to multi-national corporations are getting into the content marketing game!

2017 has been an excellent year for all internet-based marketing, but especially for content marketing. Here are a few trends that you should keep in mind the rest of the year:

Mobile is king

More people surf the Internet and access social media using their mobile devices (smartphones and tablets) than computers. If your content isn’t designed to adapt to smaller screens, you’re going to lose a lot of viewers. You need to make sure your website/blog has a responsive design that can scale up or down according to the size of the device used. It should also be a mobile-friendly design that makes navigation easy for mobile users.

Visual appeal rules

Internet users are becoming increasingly driven by the content they SEE rather than READ. While articles still have an important place (particularly for research or information), the visually appealing content (videos and images) have the highest chance of engagement. The more eye-catching the content, the higher the chance users will click on it and see what you have to say. Videos are particularly appealing—most people will take 20-30 seconds to watch a clever video that is beautiful and attention-grabbing.

Facebook is #1

While you may not like the way Facebook keeps changing up its algorithms and marketing policies, there’s no way to deny that Facebook is still the most used social media platform around. If you want to succeed, you need to learn how to use Facebook’s advertising options.

User-generated content has a better reach

People may trust your brand, but they’ll trust other people’s opinions about your brand more than you realize. User-generated content like third-party reviews, unboxings, social shares, and comments on your products will be more influential than any blog post or video you can make.

Personalize the content

The amount of content currently available online is mind-blowing; there’s far more out there than users will ever be able to see. You need to make sure your content is personalized according to your audience. That way, it will resonate with your target demographic in a way that the “general public” content never will.

Pay for promotion

Though you may have quality content, it does you no good if no one sees it. That’s where paid promotions come in handy. You’re not running an ad—you’re simply paying Facebook, Instagram, Twitter, or YouTube to push your content to a broader audience. It’s a way to mix both content marketing and advertising highly effectively!

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  • YouTube

To make any advertisement or marketing campaign effective, you have to make sure to target a specific audience. A campaign that hits “everyone” will hit no one; a targeted campaign will have the greatest chance of success.

Thankfully, there are A LOT of tools that enable us to narrow our audience to as specific, targeted a demographic as possible. Every advertising platform from Facebook to Google to Amazon makes the “how” of audience targeting possible.

The real secret is in the “when”…

Remember the days when the first Hunger Games movie came out? Within a few months, dozens more young adult-aiming novels were released, many of which went on to become huge successes. People “struck while the iron was hot”, and their novels, movies, comic books, and other similar products benefited from the popularity of the Hunger Games.

Targeting your audience at the best moment is both an art and a science. It takes two things:

A lot of research.

When planning your ads or marketing campaigns, take a look at what is popular at the moment. Are there certain movies or TV shows that everyone loves? Are there hashtags, buzzwords, or controversial topics that everyone is talking about? The more you understand what is trending at the moment, the more accurately you’ll be able to create timely, fresh campaigns.

A lot of guess work.

Unless you can turn out a new ad or marketing campaign overnight, anything that is trending now will be “old news” by the time your campaign is ready. That means you need to spend time researching things that are soon to come: new movies, new albums being released, new apps or tech products, political happenings in the near future, etc. By studying past trends, you’ll have a better chance of “guessing” what will be popular soon.

It will be a bit of a gamble to create marketing campaigns based around these predictions, but if you get it right, you will be one of the only people taking advantage of the wave of popularity as it’s just beginning. Those “lucky guesses” can lead to massive growth if they work out. If not, you’ve lost a bit of time and money, but not too much more.

When thinking about new marketing and ad campaigns, try to think about the timing of what you have to offer and what you want to say. If you can pair it with something timely, trending, or fresh, you’ll find your chances of success are significantly higher!

 

A picture might be worth a thousand words, but in the business field, you always need those words to be clear and concise!

Everyone has a message they’re trying to communicate. Perhaps you want to tell the world how your product or service benefits them, fills a void, or makes life easier. Or, you want to explain how to make the most of your product or service. But how are you going to communicate your message?  The only way to truly put yourself, your product, or your service out there is to write content that is legible, easy to read, and relatable.

Not everyone has the skill to write!

You may have a lot you want to say about your product or service but aren’t quite sure how to put it in a way that will make people sit up and take notice. Don’t worry, we’ve got your back!

Our team of copywriters specializes in helping to get your message out there clearly and effectively. With years of practice writing engaging copy, we’re accustomed to translating your message into content that people want to read. We’ll help you put the ideas in your mind into words that will communicate clearly what you have to offer.

Our writers specialize in copywriting that insights customer curiosity and SEO results. We do extensive research about each and every subject to ensure the accuracy of what is being posted on your behalf. We’re here to make sure your content is clear, concise, interesting, and share-worthy. You tell us what you want to say, and we’ll ensure it’s said in a way everyone can understand and relate to.

Let us help you get your message out to the world!

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