Social media can be a highly valuable tool for your company if used right, or a giant time-waster if not. Knowing how to use social media correctly can make all the difference! Here are a few tips to help you maximize your social media use:
Twitter is used for VERY short-form content, Instagram is all about visually appealing images, and YouTube is for engaging long-form content. When posting to social media platforms, make sure you’re posting content that suits the audience.
Never jump into a campaign without a plan. Sit down and create a comprehensive social media marketing plan before the campaign begins. It can help you increase your chances for success, as well as prepare you to analyze the good/bad of your plan.
The truly effective way to reach more people is to engage with them. Always be ready to reply to comments, thank people for participating, and listen to what people have to say. The more you engage, the better!
You’ve come up with a social media plan, but you have to be ready to adjust or flex as needed. The only way to know if it’s needed is to monitor your efforts. That means tracking/analyzing your social media progress to determine if it’s having the desired results. Change as the situation merits!
Twitter and Facebook both have automation options, and you can find tools like Hootsuite and Buffer to help you schedule content ahead of time. Automation can help to streamline the process!
Target your audience – Know who your audience is, and make sure your posts reach them! The narrower your audience, the greater the chance that you’ll reach the right people with your content.
Don’t spend time posting across all platforms if only a few platforms yield the results you want. Make sure your efforts are concentrated on the social media channels that work best for you.
Used right, hashtags can be a great way to track your engagement. Used incorrectly, they can clutter up your content and annoy people.
Part of the social media plan should be to draft a calendar that helps you to keep track of everything you are posting and when.
It’s worth spending a bit of money on advertising via Facebook, Twitter, YouTube, and other social media channels. The ad money will often yield a higher ROI than with Google AdWords marketing!
Finding ways to reach new customer and extend your product/service’s reach can be a lot more complicated than you’d think. With so many avenues of outreach and marketing, you may have no idea which way to go. Thankfully, the best place to start is social media, an inexpensive easy way to reach potential new clients.
Here are five ways social media can help you grow your business:
Advertising via Facebook, Twitter, and Instagram can be quite the investment, but it’s often more cost-efficient and effective than Google Advertising, print ads, or offline marketing. You will have to pay to extend your reach, but it will give you access to the millions or billions of users on Facebook, YouTube, Twitter, and all the other social media services.
Yes, Google does take your social media activity into account when setting your SEO rankings. The more tweets, shares, Likes, pins, follows and +1s your content has, the more “valuable” it is perceived to be—both by users and Google’s algorithm. YouTube followers and Google+ connections are the most valuable for your SEO ranking, but all social media activity plays a role in your visibility.
Instead of focusing on promoting a product, you need to build your brand: the way people perceive your company and what you have to offer. Branding is the most effective way to advertise, and it increases the chance your customers will promote you by word-of-mouth. You’ll have to evaluate your marketing strategy to determine the best way to brand yourself, but it will pay off in the long run.
Social media gives you a chance to connect not only with your customers but those of other products or services. If you find companies to work with, you can leverage your social media platforms to boost each other’s visibility. You help them promote their product to your customers, and they do the same with your product to their customers. This cross-promotion can do wonders for everyone in the long run!
In the end, happy customers are your best way to stay in business. A happy client is more likely to refer a friend or family member to your product or service, or they’ll promote your company or brand for you. Social media allows you to reach out to customers directly and offer them information, education, discounts, special deals, products, and gifts. The more you connect with your customers, the better!