Almost 600,000 patents were filed in the U.S. in 2015 alone—a very clear indication that the world is constantly finding new and creative ways to do things. Innovative technologies are being released every year, and it’s up to all of us to keep up with the times. To stay truly competitive in the ever-changing world, your business needs to incorporate new and improved technologies into your ways of operating.
Think about some of the ways that technology has changed in the last few years:
Innovations in home automation and entertainment led to the production of the Amazon Alexa, a smart computing device that “listens” to your commands and does what you ask.
The integration of Bluetooth into many new technologies allows us to connect and pair devices that once were believed to be incompatible or unrelated.
Social media platforms are focusing on user experience, tailoring everything to your unique preferences, desires, and activities.
It may seem overwhelming to keep up with all the latest technologies and innovations. Just staying abreast of the changes in social media alone can take a team of digital marketers every hour of every day. But, as mentioned above, it’s vital in order to remain relevant.
If you aren’t changing with the times and utilizing the improved technologies, your competitors will. They will find an easier, more effective way to target your customers, or a much more user-friendly shopping option. They may integrate a new, updated feature into their product that yours doesn’t have. Or, they may simply be able to contact your customers via some new social media platform that allows them to make their mark in your customers’ minds. Without relevancy, your business is doomed to fail.
So how can you integrate these new technologies into your current business structure? You may feel like you’re locked into a certain way of operating, given that your existing personnel has skills focused on existing business strategies. How can you expand?
Simple: bring in fresh talent!
When technology became vital for business operations, the IT department was born. Perhaps it’s time for you to create another new department, one that focuses on examining new technologies and seeing how they can benefit your company. Expanding your pool of talent to include innovators and tech-focused minds can help to drastically improve your company’s relevance.
Or, bring in an outside team of experts and consultants, like Resolve Online Solutions. Let us help you update your operations to include the latest and greatest in the tech world so you can have a better chance of staying relevant in today’s highly competitive marketplace.