Reasons Your Small Business Should be on Twitter

June 09, 2017

Twitter is so much more than “just another social media platform”. It’s actually one of the best platforms to use for business, as it offers a broader yet more targeted reach than any other social media network. With 300+ million users and 500 million Tweets sent per day, it’s a small business’ most valuable tool for expanding your audience.

Why is that?

Your competition is using it.

You can find your competitor brands on Twitter, and the last thing you want is to be left behind!

It’s quick and easy.

All you have to do is type up your message in 140 characters and hit the Tweet button. You can share info about a new product, offer a discount, or announce big changes easily.

It offers better visibility.

To get hundreds or even thousands more people to see your content, all you have to do is use the right hashtags. Hashtags increase the visibility of your post beyond your immediate network. If used correctly, they can help you reach a much broader audience than you ever could on your own.

It’s good for your brand.

Any business that isn’t on at least Twitter and Facebook are “behind” and “antiquated”. To stay relevant and modern, you need to be using social media networks—even if you don’t master them, at least use them!

You can stay on top of trends.

Want to find out what’s “in” or trending? Use Twitter Search to help you find out what people are saying about a certain topic. Get in on the conversation or create content that makes you relevant. It’s a great way to ensure you stay in touch with the world around you.

It’s great for networking.

You can talk to anyone in the world just by tweeting to them. There are no limits on reach, so you may find a broad range of opportunities you’d never have found otherwise. All you have to do is keep your eyes open and think creatively.

You can be smart with your communication.

Instead of spamming your social media with useless content, Twitter enables you to start a two-way dialogue with people. You can make jokes, share interesting content, or talk to people directly. You’ll find it will help you to refine your brand and message!

If used correctly, Twitter can be your most effective tool for engaging with your customers and followers. Be smart with your Twitter use, and it will help you to improve your brand and message.

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The addition of videos to Facebook revolutionized the way brands and companies can reach new fans and followers. Now, you can give people interesting, valuable content in the form of a short, snappy video. If a picture says 1,000 words, a video is worth a whole lot more.

Here are some tips to help you use Facebook Videos that will serve your brand:

Launch a product

If you’re doing a physical product launch, use Facebook Live to show people what’s going on during the launch. Even if they can’t be there physically, your fans will be able to enjoy the experience from the comfort of their home and still feel like they’re part of the buzzy new product.

Take them behind the scenes

People love to feel like they’re getting something special or exclusive. To make your fans feel special, take them behind the scenes of your business operations, your new product, or some special event.

Interact with customers

Facebook Live allows you to interact with customers and followers in real time, answering questions, giving information, and even sharing tutorials and how-to’s. The more you interact with people, the better!

Interview someone interesting

Give your Facebook fans the chance to hear from someone else: an expert in their field, a celebrity, or someone else who will pique their interest. Interviews can be fascinating and provide a lot of value in just a few minutes of video.

Surprise people with a sale or promotion

Videos are a great way to get people interested in sales and promotions, and you can share a lot of info in a few seconds or minutes. Plus, you’ll find people are far more likely to share the videos to others they believe will be interested in the sale or promo opportunity.

Tell a story

People connect with stories more than they do anything else! Use your Facebook platform to tell stories: of people whose lives have been improved or changed by your products, funny and interesting things that happened to your company, or the process of creating a new brand or product. Stories are always more interesting than marketing content or product feature lists.

Discuss current events

There will always be something happening in the world around you, and Facebook Videos give you a chance to discuss them at length. Trending issues change on a daily basis, so make sure to “strike while the iron is hot” and get those videos uploaded before something else becomes more relevant.

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