Why You Need an Online Reputation

August 04, 2017

Everyone loves coffee, right? When you think of coffee, your mind no doubt flashes to Starbucks, the largest coffee house chain in the country. But how does that happen? How is Starbucks so firmly implanted in your mind, even though you’ve never seen a TV ad or billboard for them?

It’s all about their reputation! People talked about how much they loved their Frappuccino or Pumpkin Spice Latte, and those mentions stuck in your mind. When you wanted a cup of coffee, they came back to you and made you want to try Starbucks.

That’s EXACTLY what you need for your business!

Reviews and comments from customers are the word-of-mouth exposure that will sell your business or product far more efficiently than any billboard or ad ever could. If your customers go and tell their friends about what you have to offer, those friends are more likely to try it. When they see reviews giving your product or service a high rating, they’re all but guaranteed to give it a go.

Your online reputation—established through reviews, comments, feedback, shares, Likes, re-Tweets, and so on—create an expectation in the minds of people who encounter your company or product. Many shoppers simply won’t buy products that have no reviews because they’re unwilling to take a risk on an untested product. However, a product with a lot of reviews is more likely to draw attention.

The most important part of your online reputation is the star ratings (from 1 to 5) given by your customers on Amazon, Google, Yelp, and Facebook. Most people check out the star ratings before ever looking at the reviews. In fact, many will avoid reading text reviews if the product they’re considering doesn’t have a high enough star rating.

However, text reviews and customer feedback is really what will “seal the deal”. When people read positive buzz words—honest, reliable, high quality, user-friendly, convenient, and so on—they will be sold on the product or service before they ever read the specifications or features.

Your online reputation is proof that you do go work or provide a quality service. If you want to enhance your reach, it’s time to reach out to your customers and ask them to post a review or rating of your product or service. You can offer an incentive to anyone who leaves an HONEST review, and be sincerely appreciative when they do. Use the reviews—positive and negative alike—to help you improve your performance and product.

Tags:

  • Amazon
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  • google
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Your website is your most important tool to reach your audience with your product and service. You’re your own “billboard” on the “internet superhighway”, the only way people will find out about what you have to offer. So why wouldn’t you want to put your best foot forward with a well-built, professionally-designed website? Sure, it might be much cheaper to throw something together in a hurry, but those stock template websites look and feel cheap. Is that how you want the world to see your company?

 

 

It doesn’t matter if you’re a one-man show or a worldwide corporation: our web designing services will help you create a website that you and your customers will be 100% satisfied with. We deliver the perfect balance between informative and streamlined, attractive and functional, buzz-worthy and valuable. We’ll spark your visitors’ interest and make them want to do business with you.

 

 Resolve Internet Marketing will provide a stunning website that is built with three things in mind:

 

Functionality: Our websites do exactly what you want them to, exactly the WAY you want them to.


Customer Ease of Use: Your visitors will find an organized website that is easy to navigate,
leading to a much more customer-friendly experience.


Your Ease of Use: We’ll make sure the website is easy for you to update, expand, and organize. No complicated, tech-heavy websites for you!


We take into account what YOU want, what you like/dislike for your business, and what you feel works/doesn’t work. We’ll offer advice on how to optimize your website and make it as effective as possible, but you have the final say on the finished product. We’re here to help YOU take your business to the next step, and we guarantee a website that you will be proud to showcase as the face of your business online.



Tags:

  • billboard
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  • CoLab Internet Marketing
  • online
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  • website