Social media can be a highly valuable tool for your company if used right, or a giant time-waster if not. Knowing how to use social media correctly can make all the difference! Here are a few tips to help you maximize your social media use:
Twitter is used for VERY short-form content, Instagram is all about visually appealing images, and YouTube is for engaging long-form content. When posting to social media platforms, make sure you’re posting content that suits the audience.
Never jump into a campaign without a plan. Sit down and create a comprehensive social media marketing plan before the campaign begins. It can help you increase your chances for success, as well as prepare you to analyze the good/bad of your plan.
The truly effective way to reach more people is to engage with them. Always be ready to reply to comments, thank people for participating, and listen to what people have to say. The more you engage, the better!
You’ve come up with a social media plan, but you have to be ready to adjust or flex as needed. The only way to know if it’s needed is to monitor your efforts. That means tracking/analyzing your social media progress to determine if it’s having the desired results. Change as the situation merits!
Twitter and Facebook both have automation options, and you can find tools like Hootsuite and Buffer to help you schedule content ahead of time. Automation can help to streamline the process!
Target your audience – Know who your audience is, and make sure your posts reach them! The narrower your audience, the greater the chance that you’ll reach the right people with your content.
Don’t spend time posting across all platforms if only a few platforms yield the results you want. Make sure your efforts are concentrated on the social media channels that work best for you.
Used right, hashtags can be a great way to track your engagement. Used incorrectly, they can clutter up your content and annoy people.
Part of the social media plan should be to draft a calendar that helps you to keep track of everything you are posting and when.
It’s worth spending a bit of money on advertising via Facebook, Twitter, YouTube, and other social media channels. The ad money will often yield a higher ROI than with Google AdWords marketing!
The internet gives you the ability to reach people around the world, but what about the people in your own neighborhood, city, or state? How are you focusing your efforts on reaching the specific audience who would benefit from your localized services? For businesses looking to attract new customers in your area, local search optimization is crucial. Google and other search engines use to ensure only the most relevant search results are delivered. If you want to reach the people in a specific area, you need to make sure you are optimized for local search.
What does “local search” mean?
Well, let’s say you’re looking for a plumber to come to your home and fix your sink. Instead of searching “plumbing services” (a very broad term), you will search “plumbing services in (your city)”. This specific localized search will deliver the most relevant results– i.e., a plumber in your city.
For brick-and-mortar retailers and services located exclusively in one area, city, or state, local search optimization is incredibly important. Your website needs to be optimized so anyone who does a search for your service or product in your area is sent directly to your page. That is the key to driving more customers to your website.
We’ll take your SEO a step further and optimize it for local search results. By adding the right keyword, we’ll ensure that your website is as visible in your area as possible. People who do a search for what you have to offer will find you as highly ranked on the Google search results list as possible.
Drop us an email at firstname.lastname@example.org or call us at 1(800)340-3671 to find out more about this important service. With our help, you can increase your local clientele significantly!