The Importance of Video Marketing

March 13, 2017

The internet is one of your best and most cost-effective tools for marketing. However, to use it right, you need to understand the mentality of the average web user. For most people, it’s all about finding the most appealing, concise, and easily accessible information and solutions to their problems. The vast majority of the younger web users prefer images and videos to written content. If you’re trying to reach that younger audience, you need to use video marketing!

Video marketing is effective for the simple reason that EVERYONE loves well-made, clever, and interesting videos. If a picture is worth 1,000 words, videos are worth far, far more. You can deliver a powerful, engaging, funny, clever, or interesting message in a matter of seconds using video. You can also tell a story to entice web surfers to click on your link and see what more you have to say. Well-made videos can stop any casual web surfer in their tracks, perhaps even long enough to get them interested in your product or service.

Video marketing is also effective because it’s entertaining. Go to YouTube, and you’ll find HUNDREDS of videos on every topic under the sun. Many of them are created to make you laugh, cry, think, and be interested in something new. Videos present important information in an entertaining way. People love to be entertained, and it can make learning a whole lot more enjoyable. You can teach useful things through the medium of entertainment.

Best of all, video marketing is available to anyone. You don’t have to be an internet marketing genius to use video marketing. All you have to do is know how to make a good video. That may mean hiring a video expert to help you create something informational, engaging, and entertaining. Once you have the video, you can post it to your website, blog, social media accounts, and even a YouTube channel. If the video is well-made and engaging, it has a much better chance of being shared around.

Videos tend to “go viral” (being shared all over the internet) much more often than written articles. Viral videos can get millions of views in a very short amount of time. If you’re the one who created the video, all those viewers will link the video to your company/business. The viral nature of the video means thousands, hundreds of thousands, or even millions of people around the world will find out about you and what you have to offer.

The truth is that video marketing is one of the most effective tools in your arsenal. If you want to reach the widest audience possible, it’s worth investing in making videos that entertain, educate, and engage in a clever, interesting, and animated way!

Tags:

  • analytics
  • business
  • channels
  • CoLab Internet Marketing
  • entertainment
  • marketing
  • mobile friendly
  • SEO
  • video marketing
  • viral
  • website

If you’ve ever talked to a web developer, they will no doubt have harped on the importance of building a mobile-friendly website. You may have no idea why it matters, but they certainly believe it’s important. But why? What makes a mobile-friendly website so vital for the success of your business, product, or service?

Mobile shopping is in

Here’s the truth: more and more people are using their phones to shop. You can still go to your local store and buy goods, but your phone is useful for calling a cab (Uber), staying in touch with friends (social media), ordering dinners to go (Grubhub), finding good places to go and activities to do (TripAdvisor), even booking flights and hotels (AirBNB, Expedia, etc.). 55% of consumer shopping time in 2014 was spent on phones, while only 45% was spent on computer. That means more people are buying using their phones. If you have a product to sell, your customer are probably most likely searching for it on their phone.

More people are web-surfing on their phones

It doesn’t matter if you don’t directly sell products; the average person spends more time surfing the internet on their phone than they do on their laptop. If you succeed at driving them to your website (where they can find out more about your product or service), you want them to stick around to find out more. If your website isn’t mobile-friendly, they’re all but guaranteed to click away and go to another website that IS mobile-friendly. Your customers—both current and potential future customers—expect you to make their life easier. A mobile-friendly website is one that is “easier” for them to use.

Your business will suffer

As mentioned above, most web-surfers are likely to leave your website if it’s not mobile-friendly. But here’s something you might not know: Google may also penalize your website for not having a mobile-friendly design. Google may display it when someone is searching from their PC, but not when searching from a phone. Given that 55% of web surfers are using their phone, you could end up losing a huge chunk of business because you don’t have a mobile-friendly site. You want Google to drive as many clients to your website as possible, which means building a site that is compatible with mobile devices.
Yes, it will likely cost more to create a customized theme that is responsive to mobile and desktop users. In the end, however, it will benefit you—both in terms of customer ease of use and search engine compatibility.

As the holidays approach, it’s time to start thinking about your holiday marketing strategy. We’ve put together some of our top online marketing agency tips for making the 2017 holiday season a successful one for your small business:

1. Develop holiday-focused marketing campaigns.

There’s no better way to take advantage of the excitement and cheer of the holiday season than creating a marketing campaign that’s focused on the holidays. You can dress up your site and different social media assets with holiday images like wreaths or Christmas lights. You can also use holiday themes in your blog posts and video content.

2. Create special holiday promotions.

Everyone loves a good sale, especially during the holidays. Take advantage of the shopping excitement by creating special holiday promotions for your customers, fans, and followers. Remember, promotions don’t have to be expensive. You might bundle items together or offer a small giveaway to get everyone in the holiday spirit.

3. Make your marketing mobile-friendly.

Another internet marketing company tip for the holiday season is to make sure you’re incorporating mobile marketing. Many consumers are using their smartphones and other mobile devices to research products and services and make purchases this holiday season. If you want to reach these consumers, you need to make sure you’re incorporating mobile marketing into your overall strategy.

4. Don’t forget the New Year.

Yet another online marketing agency secret for holiday marketing is to look ahead to the new year. As 2018 approaches, many consumers will be looking for ways to better themselves and make their lives more simple and stress-free. Create campaigns focused on the new year that show consumers how your products or services can help them be even more successful in 2018.

If you need help with your holiday marketing this season, partner with the internet marketing experts at Resolve. As an internet marketing company, we help businesses just like yours gear up for the holiday season by providing quality digital marketing services that help you reach your target market. Contact us today for a FREE consultation.

 

There are thousands of tools you can use to make your website more effective at converting visitors into clients– everything from online shopping carts to social media tools to landing pages to pop-ups. All of these tools can increase your conversion rate, leading to a better return on your investment in your website.

At Resolve Internet Marketing our conversion optimization experts use many tools to increase your conversion rate. We not only take advantage of the basics provided by Google Analytics, Resolve uses our proprietary process of tracking and evaluating customer behavior. We can analyze everything from how long a visitor was on your site, to where they moved their mouse, and even where they clicked. This information allows us to make necessary changes to your site that promote conversions and get your customers buying.

Our goal is to design a website that encourages your visitors to click on that “Buy Now” or “Contact” link.We use the many analytics tools available for free, as well as proprietary tools created specifically for Resolve clients. With these tools, we have everything we need to track your visitor activity and find out which elements of your website are the most/least effective. That data helps us to make changes that will increase conversion rate.

Want to find out what we can do?

Contact us for a free consultation, and we’ll happily give you a demonstration of how our conversion analytics tools can work for you and your website. Once you see what we can do, you’ll know we’re your best bet to turn visitors into loyal customers!

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There is so much data available to those who know how to use it!

You can find information on:

-The number of daily visitors to your site
-The number of monthly visitors to your site
-The activity (clicking/browsing habits) of your visitors
-The number of times visitors spend on each page
-The number of times visitors spend on your website before leaving
-Where your visitors are coming from and so much more!


There are so many tools you can use to analyze your visitors’ habits and preferences, and we’re here to help you make the most of them.

Analytics is the key to achieving better conversions online. We use analytic tools to determine what your visitors are doing once they are on your site, and we monitor their activities as they browse your website. This data helps us to determine the most effective way to convert them into clients and repeat customers. We use it to monitor what’s working and, most importantly, what is not. With the analytics data we collect, we can help you to craft content, pages, and products that will have the best chance of enticing your visitors to click the “Buy” button.

We use the data received from analytics to update everything from the design to the content and down to the function of your site. We have one goal: engage the customers. We plan websites designed to get your clients to contact you to find out more about your service or click “Buy Now” on your products.Every element of your website is analyzed and created with the intention of encouraging your visitors to want to find out more and do business with you.

Contact us to find out how we can use analytics data to make your website more effective than ever!

Tags:

  • analytics
  • buy botton
  • CoLab Internet Marketing
  • data
  • social links
  • successful website
  • target marketing
  • user friendly
  • website