Social media is one of the most powerful forces in the modern world. A single Tweet can make or break a career. A single photograph can propel someone to stardom or bring a powerful man or woman low. Social media also provides a tool for marketers to better understand their customers, as well as to find new ones. By keeping up with the latest trends in social media, brands will have a better chance of achieving their goals and reaching a larger audience.
WhatsApp and Messenger are the two most popular messaging apps, but Snapchat, QQ Chat, and Viber all add their weight. More and more people are turning away from Facebook, Twitter, and even Instagram, and going to the apps where they can message directly with others.
Not only did Facebook roll out their LIVE feature, but Twitter and YouTube added the live video feature as well. US Instagram users also have the option for live videos. In 2017, Facebook and YouTube will both be adding new live video features to their platform, allowing people to connect with others live and in real time.
A surprising number of people are using social networks to find new products to buy, so it makes sense for these platforms to eliminate the middle man (Amazon and other retailers) and simply put a “Buy” button on their interface. Facebook has introduced a Marketplace feature, and more social media platforms are taking advantage of the popularity of social commerce.
Open your Facebook, Instagram, or Twitter feed, and you’ll see A LOT of paid advertisements. It’s estimated that close to $36 billion will be spent on social media advertising this year in paid adverts alone!
Since the “Ice Bucket Challenge”, social advocacy—championing a cause via social media—has become more and more common. Everything from the Women’s March to Bell Let’s Talk have taken advantage of social advocacy, and it will continue to increase as we go into 2017.
More and more platforms and search engines will take steps to crack down on “fake news”, with the goal of eradicating it entirely. Fake news affected 2016, especially during the U.S. Presidential Elections. Facebook banned fake news from advertising in late 2016, and will continue to work on blocking and suppressing clickbait-type headlines that are intended to spread misinformation.
2017 is going to be a fascinating year for social media! It’s important that you “get with the times” and stay abreast of how your customers will be using their social media apps and platforms. The result will be much more effective, targeted marketing.
Content marketing (marketing using videos, images, and articles) has become the most popular AND most effective way of putting your products or services in front of the broadest possible audience. Everyone from entrepreneurs to multi-national corporations are getting into the content marketing game!
2017 has been an excellent year for all internet-based marketing, but especially for content marketing. Here are a few trends that you should keep in mind the rest of the year:
More people surf the Internet and access social media using their mobile devices (smartphones and tablets) than computers. If your content isn’t designed to adapt to smaller screens, you’re going to lose a lot of viewers. You need to make sure your website/blog has a responsive design that can scale up or down according to the size of the device used. It should also be a mobile-friendly design that makes navigation easy for mobile users.
Internet users are becoming increasingly driven by the content they SEE rather than READ. While articles still have an important place (particularly for research or information), the visually appealing content (videos and images) have the highest chance of engagement. The more eye-catching the content, the higher the chance users will click on it and see what you have to say. Videos are particularly appealing—most people will take 20-30 seconds to watch a clever video that is beautiful and attention-grabbing.
While you may not like the way Facebook keeps changing up its algorithms and marketing policies, there’s no way to deny that Facebook is still the most used social media platform around. If you want to succeed, you need to learn how to use Facebook’s advertising options.
People may trust your brand, but they’ll trust other people’s opinions about your brand more than you realize. User-generated content like third-party reviews, unboxings, social shares, and comments on your products will be more influential than any blog post or video you can make.
The amount of content currently available online is mind-blowing; there’s far more out there than users will ever be able to see. You need to make sure your content is personalized according to your audience. That way, it will resonate with your target demographic in a way that the “general public” content never will.
Though you may have quality content, it does you no good if no one sees it. That’s where paid promotions come in handy. You’re not running an ad—you’re simply paying Facebook, Instagram, Twitter, or YouTube to push your content to a broader audience. It’s a way to mix both content marketing and advertising highly effectively!