Small Business Owner’s Guide to Facebook Advertising

May 18, 2018
Small Business Owner’s Guide to Facebook Advertising

In modern marketing, Facebook ads are one of the most profitable tools you can use. Today, Facebook hosts nearly two billion users. It’s the world’s leading social media platform, rated as a top investment by leading marketers. You don’t need to be a large business to succeed in Facebook advertisement, either. If you’re a small business, simply follow the steps below.

Step One: Determine Your Marketing Objective

First, you should establish your baseline ad strategy. On Facebook, select the “Create Ads” option from the platform’s right-hand corner dropdown menu. Once you’ve created a campaign name, determine its objective. Your campaign’s objective can be determined by three things:

• Its awareness needs
• Its ability to make Facebook users consider your brand
• Its ability to convert users

Step Two: Pinpoint Your Audience

As a small business, your audience—no matter its size—matters. Define it, and make sure you’re making it the core of your campaign. For starters, try to build an audience of between 50,000 and 100,000 people.

Step Three: Define Your Audience

Even if your audience selection metrics are broad, you can narrow them down. Avoid using generic interests to form your audience. Instead, refine your audience by sorting by location, specific interests and even preferred brands.

Step Four: Create a Budget

Determine how much money you want to spend, every week, on your Facebook advertisement campaign. Keep the budget simple, but make sure it’s flexible. Facebook can help you here, as it has a nifty lifetime budget calculator you can use.

Step Five: Hire Professionals

Once you’ve laid the groundwork, you should hire professionals to help run your business. Resolve Internet Marketing is your leading resource for social media ad success in Los Angeles. We’ve helped clients achieve digital marketing success for years, and we want to give you a free, no-obligation consultation. Check out our amazing offers today, and make the successful, self-sufficient Facebook ad campaign you’ve always needed.

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