The day of long-winded, text-heavy articles is coming to an end; now, people want to SEE rather than read. They say that an “image is worth 1,000 words”. Thanks to Instagram, a well-crafted image can be worth a whole lot more!
Instagram is a photo-based platform that allows you to share images, GIFs, and videos, using the same hashtags that make Twitter one of the best social media platforms for visibility. It’s a platform that you should definitely be using for a number of reasons:
Anything you post to Instagram can automatically be posted to Facebook, Twitter, and other social media platforms. It’s a simple one-click platform that will allow you to spread your images far and wide.
The average user on Instagram is between the age of 18 and 45, with more than 50% of people between the ages of 18 and 29 owning an Instagram account and using the app regularly. If your product or service caters to the young, trendy, and tech-savvy, you NEED to be on Instagram to find your target audience where they’re at.
Facebook and Twitter still have the largest user base, but Instagram hit 600 million accounts in late 2016. That’s an enormous number of people taking advantage of the photo-based platform to share their content! It’s also one of the fastest-growing social media platforms, with new updates and upgrades on a regular basis.
And by this, we don’t mean you, the marketer. We’re talking the users who browse Instagram to find new and interesting content. The layout of the app makes it incredibly easy for users to get access to content from all around the world, not just within their network of friends and contacts. Anyone can access any public Instagram account, giving you a much larger platform to work from.
With Facebook, you have to spend money to make your posts visible. On Instagram, everything is visible to everyone. The number of user comments is also much higher on Instagram, leading to better engagement with followers and strangers. People are also more likely to follow an account that hooks them, as well as give a “Like” to great images.
Instagram has its pros and cons as far as social media marketing platforms go, but any smart marketer will take advantage of the benefits it offers. You’ll find that Instagram can provide you a much more efficient way to reach your target audience!