The holidays are a time when people are more inclined to spend money—just look at how much people spend on Black Friday and their Christmas shopping list. If you’re smart, you can take advantage of the holidays to increase your company’s revenue. If you’re really smart, what you do during the holidays can keep a steady income all year long!
So how can you take advantage of the holidays?
Don’t be content with sending out a generic email to your newsletter list or a Christmas card to your mailers. Instead, spend a little money to send them a small gift, something holiday-themed and branded with your company’s logo. It’s an investment that will improve customer perception of your company significantly.
Don’t just put certain items on sale when the holidays roll around. Instead, create products especially for the holiday, and offer them for a limited time only. People flock to Starbucks for pumpkin spice lattes and McDonalds for the McRib. Seasonal items can be a good option to increase sales. After all, no one wants to miss out on something that’s “exclusive” or “limited availability”.
No matter what service you provide—from house cleaning to SaaS consulting to dog walking to software creation—you have something that other people want. Why not offer “gift cards” for your customers? They can purchase a certain amount of service for their family, friends, and coworkers. This gives them an easy gift option, one they know is high quality. It also uses word of mouth to spread your company’s reputation. It’s a win-win!
People have invested their hard-earned money in your products or services. That’s a big deal, and something you should be publicly grateful for. Post an annual “Thank you” message to your social media accounts to make sure people realize how much you value their business. If you want to throw in an exclusive gift (coupon, discount, special offer, freebie, etc.), it will only improve your standing!
Use YouTube, Facebook Video, and Instagram Stories to create your own unique videos for your customers. You can use the video to promote a product or just as a way to appreciate your clients and social media followers. Your goal should be to prove that it’s the relationship that matters to you, not the fact that they buy your goods or services.
Make it a goal to do one small random act of kindness every day of December, and encourage your followers and customers to do the same. Post all of your acts of kindness to your social media pages—not as a “look what I’m doing”, but as a way to encourage others to get into the holiday spirit.
The holidays are a time for you to capitalize not only on the increased spending, but also on the festive mood. Use the holidays to improve the public’s perception of your brand (not your products), and they’ll be far more likely to spend their money on you all year around.