44% of patients who research clinics / hospitals on a mobile device scheduled an appointment.

Along with the constant rise of technology, the health and medical industry has seen significant changes. Patients no longer flip through an old phone book to find a doctor nowadays – they search the web. Online searches and patient searches are now considered as “personal referrals”.

The advancement of search technology is evident even in the healthcare field. Patients can easily search for symptoms, condition terms and remedies online. This is why medical professionals must take their web presence more seriously.

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