Here is why email marketing is still effective in 2018!

February 23, 2018

Do you know what the most effective marketing method is? No, it’s not social media, and it’s definitely not taking out an ad in the local paper or radio station. The #1 most effective method of marketing is via email.

You’ve worked hard to get new customers, now it’s time to keep them coming back!

Email marketing is still one of the best ways to keep customers coming back over and over again. It targets people in their email inbox, delivering customized content that they are interested in seeing. Building a large email marketing list is the key to reaching the widest range of people as possible.

But instead of a mass-marketing approach (with less quantifiable results), email marketing is laser-focused on your target audience. By signing up for your email list, customers indicate that they are interested in what you are offering. It’s the perfect way to ensure that your promotions and marketing campaigns are reaching the right people– the ones who will take action.

Our team of designers and writers work together to create effective email marketing campaigns:

-Special promotions to let your customers know of a discount or deal

-A monthly newsletter to keep your followers abreast of important news
-Survey your clients to find out what you’re doing right or how you can do better!

Whatever you need, we can handle it. Our consultants will work with you to create the strategy most likely to yield results, and then our team will get to work! We also use in-depth analytics to find out how effective your email marketing campaign is, ensuring the best use of your marketing list.

Contact us to find out how email marketing can help you grow your sales!


  • 2018
  • CoLab Internet Marketing
  • email
  • marketing

Email is still one of the most cost-effective internet marketing tools as of today. However, despite the ease and convenience of email, many businesses do not take advantage of this crucial channel. Read on for three easy ways that e-mail marketing can bring more traffic your way and boost your business as you set yourself apart from the competition:

1. It’s easy to target demographics with different versions of your message. For example, you can send one version of your email to women over 40 and another version to men in their 20s based on details from your customer relationship management application or CRM.

2. You can personalize emails, addressing each person by their name. Depending on the amount of details that you maintain on customers in your CRM, you could even refer to the last item a person purchased.

3. Following up on abandoned shopping carts is quick and convenient. You can automatically send a message to a customer who put items in a shopping cart but then closed the browser before clicking the “buy” button. Let them know the item they were interested in is still available (or is now on sale, etc.)

Now that you have a better understanding of the power of e-mail and how it can make such a powerful impact on your bottom line, it’s time to devise an effective e-mail marketing campaign. Typically, you will establish a series of escalating messages that are designed to convert interested individuals into happy, loyal customers. But if you lack the resources and time to handle e-mail marketing yourself, the team at Resolve Internet Marketing is standing by to help. To learn more about email marketing tactics or to arrange for a free, no-obligation consultation, connect with us today.


  • 2018
  • business
  • CoLab Internet Marketing
  • Conversion Optimization
  • email marketing
  • mobile friendly
  • platforms
  • small business
  • tips