Here is why email marketing is still effective in 2018!

February 23, 2018

Do you know what the most effective marketing method is? No, it’s not social media, and it’s definitely not taking out an ad in the local paper or radio station. The #1 most effective method of marketing is via email.


You’ve worked hard to get new customers, now it’s time to keep them coming back!

Email marketing is still one of the best ways to keep customers coming back over and over again. It targets people in their email inbox, delivering customized content that they are interested in seeing. Building a large email marketing list is the key to reaching the widest range of people as possible.

But instead of a mass-marketing approach (with less quantifiable results), email marketing is laser-focused on your target audience. By signing up for your email list, customers indicate that they are interested in what you are offering. It’s the perfect way to ensure that your promotions and marketing campaigns are reaching the right people– the ones who will take action.


Our team of designers and writers work together to create effective email marketing campaigns:

-Special promotions to let your customers know of a discount or deal

-A monthly newsletter to keep your followers abreast of important news
-Survey your clients to find out what you’re doing right or how you can do better!


Whatever you need, we can handle it. Our consultants will work with you to create the strategy most likely to yield results, and then our team will get to work! We also use in-depth analytics to find out how effective your email marketing campaign is, ensuring the best use of your marketing list.

Contact us to find out how email marketing can help you grow your sales!

Tags:

  • 2018
  • CoLab Internet Marketing
  • email
  • marketing

A brand is more than just a logo or a range of products: it’s an idea that you want to sell to people. Your goal is to position yourself as the “go-to” brand for the product or service you are providing. In order to do that, you have to create a positive image for yourself.

Just like you’d “dress for success”, you need a website that is consistent with your brand. That means a logo, color scheme, and layout that communicates clearly what you are trying to say. The subtle psychology of colors, shapes, lines, and design has a lot of power, and we harness that power to position YOU as the expert you need to be.

Branding plays a vital role in the success of your company!
Our graphic design team specializes in creating visually stunning images for your website, logo, apparel, marketing material and much more. We’re experts at using images, colors, and designs to tell the story YOUR story. With our designs, your website will tell users exactly what to expect from you and your product or service.

We can create a “brand” for you from scratch, or we’ll work with your existing branding to create a
positive representation across all mediums. Heck, we’re even happy to revamp your current brand and help to evolve your image. We’re all about helping you put your best foot forward, which means creating a brand that people recognize and respect.

But we’re so much more than just a graphic design service. We have great partnerships with some of the best promotional marketing companies, so whatever you are looking for we can help you design it and get it produced.

 

Contact us to find out how we can help you with your business!

The internet gives you the ability to reach people around the world, but what about the people in your own neighborhood, city, or state? How are you focusing your efforts on reaching the specific audience who would benefit from your localized services? For businesses looking to attract new customers in your area, local search optimization is crucial. Google and other search engines use to ensure only the most relevant search results are delivered. If you want to reach the people in a specific area, you need to make sure you are optimized for local search.

 What does “local search” mean?

Well, let’s say you’re looking for a plumber to come to your home and fix your sink. Instead of searching “plumbing services” (a very broad term), you will search “plumbing services in (your city)”. This specific localized search will deliver the most relevant results– i.e., a plumber in your city.


For brick-and-mortar retailers and services located exclusively in one area, city, or state, local search optimization is incredibly important. Your website needs to be optimized so anyone who does a search for your service or product in your area is sent directly to your page. That is the key to driving more customers to your website.

We’ll take your SEO a step further and optimize it for local search results. By adding the right keyword, we’ll ensure that your website is as visible in your area as possible. People who do a search for what you have to offer will find you as highly ranked on the Google search results list as possible.

Drop us an email at team@resolvemktg.com or call us at 1(800)340-3671 to find out more about this important service. With our help, you can increase your local clientele significantly!

 

There are thousands of tools you can use to make your website more effective at converting visitors into clients– everything from online shopping carts to social media tools to landing pages to pop-ups. All of these tools can increase your conversion rate, leading to a better return on your investment in your website.

At Resolve Internet Marketing our conversion optimization experts use many tools to increase your conversion rate. We not only take advantage of the basics provided by Google Analytics, Resolve uses our proprietary process of tracking and evaluating customer behavior. We can analyze everything from how long a visitor was on your site, to where they moved their mouse, and even where they clicked. This information allows us to make necessary changes to your site that promote conversions and get your customers buying.

Our goal is to design a website that encourages your visitors to click on that “Buy Now” or “Contact” link.We use the many analytics tools available for free, as well as proprietary tools created specifically for Resolve clients. With these tools, we have everything we need to track your visitor activity and find out which elements of your website are the most/least effective. That data helps us to make changes that will increase conversion rate.

Want to find out what we can do?

Contact us for a free consultation, and we’ll happily give you a demonstration of how our conversion analytics tools can work for you and your website. Once you see what we can do, you’ll know we’re your best bet to turn visitors into loyal customers!

Your website is your most important tool to reach your audience with your product and service. You’re your own “billboard” on the “internet superhighway”, the only way people will find out about what you have to offer. So why wouldn’t you want to put your best foot forward with a well-built, professionally-designed website? Sure, it might be much cheaper to throw something together in a hurry, but those stock template websites look and feel cheap. Is that how you want the world to see your company?

 

 

It doesn’t matter if you’re a one-man show or a worldwide corporation: our web designing services will help you create a website that you and your customers will be 100% satisfied with. We deliver the perfect balance between informative and streamlined, attractive and functional, buzz-worthy and valuable. We’ll spark your visitors’ interest and make them want to do business with you.

 

 Resolve Internet Marketing will provide a stunning website that is built with three things in mind:

 

Functionality: Our websites do exactly what you want them to, exactly the WAY you want them to.


Customer Ease of Use: Your visitors will find an organized website that is easy to navigate,
leading to a much more customer-friendly experience.


Your Ease of Use: We’ll make sure the website is easy for you to update, expand, and organize. No complicated, tech-heavy websites for you!


We take into account what YOU want, what you like/dislike for your business, and what you feel works/doesn’t work. We’ll offer advice on how to optimize your website and make it as effective as possible, but you have the final say on the finished product. We’re here to help YOU take your business to the next step, and we guarantee a website that you will be proud to showcase as the face of your business online.



 

Marketing your business across all platforms (PC, Apple, Android, etc.) is the best way to reach as wide an audience as possible, but how do you plan to deliver a customized service or product exclusive to your customers? With a mobile app, you’ll have everything right at your fingertips.


Mobile Apps!
Mobile Apps have quickly become one of the most effective marketing tools for businesses. Imagine being able to send out a message or special offer to all your customers with just a few clicks. Or setting up a geofence that automatically sends your customers a special deal when they are in your area! Or giving your preferred clients special discounts ONLY available via your mobile app?

There are so many things you can do with mobile apps, and you’ll find that they can be the perfect way to take your business one step farther. Not only will it help you establish better interaction with your customers, but it can help you provide more value and encourage your customers to spread the word of your business.

But for that to happen, you have to build the app first. More specifically, WE have to build the app!


Our Team!
Our mobile app team specializing in creating amazing mobile apps for both Apple and Android markets, and our marketing team is right there to help you come up with effective strategies for gaining and keeping your mobile app users engaged. We’ll work with you to build the app from the ground floor, and we won’t stop working on it until we’re 100% certain it’s right and delivers what you want.

Want to find out more? Contact us for a free mobile app consultation.

A well-designed website will not only be more user-friendly to your customers but will make it easier for you to run your online business as well!

The complexity of your website and web-tools depends on just how much functionality you need. For example, a website for an attorney-at-law may not require anywhere near as many tools as an online store. The more functions you need your website to perform, the more tools you will need.

Resolve Internet Marketing

We specialize in web development, creating the tools you need to get the job done. We can help you set up a website that is not only beautiful but which is fully automated to handle any task or deliver any product. Our web development service will deliver an optimally-functioning website that essentially “runs itself”, leaving you free to focus on the other important tasks of your online business.

We’re proficient in all coding languages, and we’ll help to develop a platform that incorporates all of the elements, tools, and functions you need to run your website and online business. We’ll streamline and automate as many tasks as possible, so all you have to do is input your data and let our tools do the work for you. We don’t just focus on attracting customers, but we ensure that your and their experience is as seamless and consistent as possible.

Tell us what you need, and we’re happy to deliver! Or, come in for a consultation, and sit down with our web development team to discuss your desires. We’re more than happy to help you create the websites and online business platform that suits your needs.

Contact us today for a free analysis and consultation for your web development project.

 

A picture might be worth a thousand words, but in the business field, you always need those words to be clear and concise!

Everyone has a message they’re trying to communicate. Perhaps you want to tell the world how your product or service benefits them, fills a void, or makes life easier. Or, you want to explain how to make the most of your product or service. But how are you going to communicate your message?  The only way to truly put yourself, your product, or your service out there is to write content that is legible, easy to read, and relatable.

Not everyone has the skill to write!

You may have a lot you want to say about your product or service but aren’t quite sure how to put it in a way that will make people sit up and take notice. Don’t worry, we’ve got your back!

Our team of copywriters specializes in helping to get your message out there clearly and effectively. With years of practice writing engaging copy, we’re accustomed to translating your message into content that people want to read. We’ll help you put the ideas in your mind into words that will communicate clearly what you have to offer.

Our writers specialize in copywriting that insights customer curiosity and SEO results. We do extensive research about each and every subject to ensure the accuracy of what is being posted on your behalf. We’re here to make sure your content is clear, concise, interesting, and share-worthy. You tell us what you want to say, and we’ll ensure it’s said in a way everyone can understand and relate to.

Let us help you get your message out to the world!

 

Search Engine Optimization (SEO) is the key to being found online. If you are looking to be found on search engines such as Google, Yahoo, or Bing, then you need SEO.

What is SEO?

SEO is the process that affects the visibility of your website or web page on any search engine UNPAID results. The better your SEO, the higher your page ranking, meaning the more visitors you receive. The more visitors you receive, the greater your chance of turning them into customers.

The world of SEO is an incredibly complex one, but don’t worry if you don’t understand all of the elements that go into your SEO ranking or optimizing your website. You’ve got us to handle it for you!


Our Team!

Our SEO team consists of industry experts with over 20 years combined experience in Search Engine Optimization. We have helped hundreds of businesses from startups to multinational corporations establish their presence on the first page of Google and other search engines.

Note: Most web users won’t click past the first page of search engine results, so you want to ensure your website is on that first page in order to increase traffic.

We have a very strategic approach to SEO which requires a full team of experts including content writers, analysts, coders, and testers. We pride ourselves on delivering results with clear and transparent reporting that allows you to track the progress of your SEO campaign in real time. We use only ethical, smart practices that will never result in Google penalizing your website (common with “black hat” unethical practices), and we will build a website around a quality SEO ranking.

Want to find out how we can help? Call us for a free keyword analysis and a demonstration of what we can do!

 

Customer reviews are the lifeblood of any small business!

Think about it: how do YOU choose a product or service? Most of the time, you’ll evaluate the pros, cons, and specifications of each to ensure you’re making the right choice. In order to do that, you need to read reviews from other people who have used that same product.

Review sites such as Yelp, Google, and Angie’s list can be great for your business. They tell people what to expect from your product or service, and they can be an amazing marketing resource. After all, if you earn a reputation for quality, you’ll have a better chance of reaching a wider audience.

And yet, these sites can also hurt your business. Negative reviews can prevent people from wanting to do business with you. Often, internet trolls or competing products/services will deliberately post negative reviews, making unfounded claims that damage your reputation.

 

Reputation Matters:
It’s impossible to control what someone is going to say about you online these days, but our reputation management services help make this process easier and more effective. We make sure your online reputation is safe from frivolous claims. Our job is to monitor review sites to ensure there are no trumped-up accusations or negative reviews that harm your company’s reputation.

Not only do we monitor review sites, but we negotiate marketing deals with our online partners and even help get bad reviews removed from your page. We work directly with the sites and customers to resolve issues. By doing so, we ensure your company brand remains intact and untarnished by base unfounded negative claims.

If you are concerned about your online reputation, contact us to learn more about what we can do to help.

Tags:

  • business
  • CoLab Internet Marketing
  • design
  • google
  • management
  • marketing
  • online
  • online business
  • reputation
  • social links