Email is still one of the most cost-effective internet marketing tools as of today. However, despite the ease and convenience of email, many businesses do not take advantage of this crucial channel. Read on for three easy ways that e-mail marketing can bring more traffic your way and boost your business as you set yourself apart from the competition:
1. It’s easy to target demographics with different versions of your message. For example, you can send one version of your email to women over 40 and another version to men in their 20s based on details from your customer relationship management application or CRM.
2. You can personalize emails, addressing each person by their name. Depending on the amount of details that you maintain on customers in your CRM, you could even refer to the last item a person purchased.
3. Following up on abandoned shopping carts is quick and convenient. You can automatically send a message to a customer who put items in a shopping cart but then closed the browser before clicking the “buy” button. Let them know the item they were interested in is still available (or is now on sale, etc.)
Now that you have a better understanding of the power of e-mail and how it can make such a powerful impact on your bottom line, it’s time to devise an effective e-mail marketing campaign. Typically, you will establish a series of escalating messages that are designed to convert interested individuals into happy, loyal customers. But if you lack the resources and time to handle e-mail marketing yourself, the team at Resolve Internet Marketing is standing by to help. To learn more about email marketing tactics or to arrange for a free, no-obligation consultation, connect with us today.