Is Voice Search Affecting Your SEO?

January 10, 2020

The importance of search engine optimization is well established in the world of marketing. If you want your business to be a success, you need to ensure that your site is optimized for search engines so that enhanced visibility can be guaranteed.

However, if there is one thing that you need to know about the digital world, it is that changes occur at a rapid pace, and you need to adapt accordingly if you do not want to lag. Voice search has assumed a great deal of importance in search engine optimization within a short span. You will lose potential traffic if your site is not optimized for voice search.

What is voice search all about?
Using the feature of voice search, users can search for things using their voice instead of having to type the queries in the search bar. Digital assistants, including Google Home, Alexa, and Siri, use these kinds of searches.

The popularity of voice search is increasing rapidly, wherein most people prefer using the feature daily. According to studies, voice search is expected to become the standard practice used by customers in the future. Therefore, it has become crucial that you optimize your website if you do not want to be left behind in the competition.

The reason behind the popularity
You might have often heard people cribbing about lack of time. Everyone is in a hurry these days, and thus they prefer to use those things that allow them to multitask. This is the secret behind the success of voice search. One can conduct voice searches while watching TV, cooking, or even walking without having to take a break to type something.

Therefore, you can look for whatever you want without having to make the effort of leaving whatever you are doing and picking up your phone or tablet to type in your question.

Impact on SEO
Speech queries have impacted SEO significantly. Searching via writing and talking is entirely different. Voice searches lead to longer search queries. It also takes less time compared to typing. One tends to be more specific when speaking rather than typing.

Therefore, you need to make sure that your website is optimized for voice searches as well to adapt to this changing trend.

How to optimize your website for voice search applications?
The question is, how do you make use of this voice search feature to make your website a success? How can your site get a high rank using all the relevant factors of SEO? There are various measures that you can take for the purpose.

For one thing, it would do wonders for your website ranking if you use conversational language in your content. You need to focus on common keywords and not the fancy ones since it is the common keywords that people are more likely to use. The glaring difference between voice and written searches is evident in long-tail keywords. People tend to be more direct in their searches on voice searches. For instance, while one is likely to search for best pillows while typing, he would likely search for the best pillows for neck pain or other issues while using a voice search.

Another important thing that you need to focus on is providing short answers to frequently asked questions. The answers should not be more than 2 to 3 sentences long.

However, this does not imply that the whole of your content is merely a few sentences long. Create long-form quality content so that your website appears to be an authority on the given subject.

Final words

There is no denying that voice searches are a thing of the future. Therefore, if you want your website to get a high rank, you need to make to ensure that search engine optimization is on your site. If you are confused about how to proceed, you can seek the assistance of Co/Lab, who can provide you assistance in internet marketing in the best way possible.