The social media world can be overwhelming for small businesses. And as a small business owner, you want to make sure that you are utilizing every platform to grow your business. To help you understand the advantage of social media, here are five reasons why your business should adopt a social media strategy:
1. Gain immediate feedback
Social media is the easiest way to get feedback (good or bad) and invite customers to engage.
2. Social media is easy to set up
It is a great way to expand your brand in the marketplace if you have a limited marketing budget and cannot afford to buy many online ads at this point.
3. Your customers can share your social media posts
Your audience can share your posts with their friends, turning them into brand ambassadors for your products or services.
4. Your competitors are on social media
If you don’t have a social media presence, potential customers will think you are behind the times may look for competitors who regularly post updates on their activities and products.
5. It provides measurable results
You can use analytics to see which social media posts are the most effective, so you can then improve your marketing campaign.
Staying on top of your social media channels can become a full-time job. Not only do you need to post on a regular basis, you must check out your feed to see if any customers are broadcasting complaints or praise that should be immediately addressed.
It’s best to assign more than one person in your company to monitor Twitter, Facebook and other social platforms, so there will always be someone covering your online presence if the other person is out sick or on vacation.
You don’t want to ignore social media on weekends and holidays, though, so if you don’t have employees to handle these channels 24/7/365, it would be in your best interest to outsource this work to digital marketing professionals like the team at Resolve Internet Marketing. For details on our approach to social media marketing or to set up a no-obligation free consultation, please contact us today.