Why Doesn’t My Business Appear on Google? Here Are Things You Should Know About Web Search Engines

October 31, 2017

It can be frustrating when you go to the trouble to set up a website for your company but then do not see any positive results, such as an increase in website visits, incoming calls and17 emails or more walk-ins.

So, why doesn’t your business appear on Google? Read on for things that you should be aware of about Web search engines today:

Your Site Should Provide Fresh Content on a Regular Basis

Google gives higher priority to websites that routinely put out fresh, relevant material. This means that you could establish a pattern of informative blog posts on your site that will show the search engine that you are providing timely and useful content, which most searchers are looking for.

Customers Need to Be Able to Easily Navigate the Website

If your website is clunky and difficult to navigate, Google will typically downgrade you when it comes to search engine results. Ease of use and fast access to information is a priority for Google. Avoid forcing large videos to load and optimize code as well as image sizes on your site so it will load as quickly as possible.

Your site should instantly load for mobile users too and not just desktop browsers, or Google will position you lower in the results.

You Must Set up a Listing With Google My Business

Search engine giant Google has created a system that makes it easier for companies to get the word out about their website. You’ll want to set up a free Google My Business listing so that Google can properly identify your online presence.

Otherwise, inconsistent information from review sites such as Yelp and random directories could make it more confusing when it comes to Google cataloging details about your company.

Running your business already takes an enormous amount of your time and attention. Chances are, you have so much on your plate already that you cannot devote your own resources to improving how well your company is doing in search engines. This is where the team at Resolve can make a difference. We invite you to connect with us today to schedule a free consultation on how to get your business up higher in Google search results.

Tags:

  • 2018,
  • business,
  • channels,
  • CoLab Internet Marketing,
  • Conversion Optimization,
  • google,
  • mobile friendly,
  • platforms,
  • website,