Social media has changed the marketing game forever! Where marketing and advertising once involved spending millions of dollars on physical ads (newspapers, magazines, etc.), now you can spend far less and make your ad visible across the world courtesy of social media. Social media is a cost-effective solution that allows you to reach the people YOU want to reach.
If you’re considering marketing via social media, it’s a good idea to consider Facebook. Here are a few reasons why Facebook offers the most effective option for your company’s marketing strategy:
Facebook Ads can be sent to as broad or narrow an audience as you want. Facebook has access to a wealth of personal information on each person, including location, age, sex, work history, social circles, marital status, likes, dislikes, and the list goes on. Facebook allows you to set dozens of filters to ensure that your ad ONLY reaches the people it’s intended for.
Facebook advertisements tend to be far more cost-effective than Google Ads. The cost per click through is about the same as Google Ads, but people are more likely to perceive Facebook ads positively. After all, they’re on social media to relax, so they associate the things they see on social media more positively. You’d be amazed by how many impressions a mere $5 to $50 per day can get your advertisement!
Advertising on Google or even physical ads are intended to put your product in front of the right people. However, Facebook ads allow you to connect with your customer base. The interactivity features are built into the social media platform, and people are encouraged to share, like, and comment. You’ll find that Facebook offers better engagement with clients, suppliers, fans, and customers. It’s a way to build a following rather than just have people buy your products.
With billboard ads, you have no idea how many people you reach. Google Ads provide you with detailed metrics on your performance, but Facebook delivers real-time analytics to help you track and improve the reach of each advertisement you run. You can make adjustments to the ad while they’re running, or learn from each ad to improve the next one. For marketers who want to stay on top of the game, Facebook is the detailed tool of choice.
Facebook knows it’s one of the best marketing platforms, so it will continue to make changes to their platform that encourages paid marketing over free. However, if you can learn to use Facebook effectively, you’ll find that spending even a small amount on the ads and marketing options is a great way to reach a broader audience and get your message across efficiently.