Social media is one of the most powerful forces in the modern world. A single Tweet can make or break a career. A single photograph can propel someone to stardom or bring a powerful man or woman low. Social media also provides a tool for marketers to better understand their customers, as well as to find new ones. By keeping up with the latest trends in social media, brands will have a better chance of achieving their goals and reaching a larger audience.
WhatsApp and Messenger are the two most popular messaging apps, but Snapchat, QQ Chat, and Viber all add their weight. More and more people are turning away from Facebook, Twitter, and even Instagram, and going to the apps where they can message directly with others.
Not only did Facebook roll out their LIVE feature, but Twitter and YouTube added the live video feature as well. US Instagram users also have the option for live videos. In 2017, Facebook and YouTube will both be adding new live video features to their platform, allowing people to connect with others live and in real time.
A surprising number of people are using social networks to find new products to buy, so it makes sense for these platforms to eliminate the middle man (Amazon and other retailers) and simply put a “Buy” button on their interface. Facebook has introduced a Marketplace feature, and more social media platforms are taking advantage of the popularity of social commerce.
Open your Facebook, Instagram, or Twitter feed, and you’ll see A LOT of paid advertisements. It’s estimated that close to $36 billion will be spent on social media advertising this year in paid adverts alone!
Since the “Ice Bucket Challenge”, social advocacy—championing a cause via social media—has become more and more common. Everything from the Women’s March to Bell Let’s Talk have taken advantage of social advocacy, and it will continue to increase as we go into 2017.
More and more platforms and search engines will take steps to crack down on “fake news”, with the goal of eradicating it entirely. Fake news affected 2016, especially during the U.S. Presidential Elections. Facebook banned fake news from advertising in late 2016, and will continue to work on blocking and suppressing clickbait-type headlines that are intended to spread misinformation.
2017 is going to be a fascinating year for social media! It’s important that you “get with the times” and stay abreast of how your customers will be using their social media apps and platforms. The result will be much more effective, targeted marketing.