Social media platforms like Facebook, Twitter, Tumblr, YouTube and all the others can provide you with excellent options for reaching potential clients. However, with so many other companies and individuals trying to do the same thing, your company’s message can get lost in the crowd.
If you’re trying to figure out which social media platform is the best for your business, here are the most important ones to consider:
Facebook is still the leading social media platform, but it’s become more of an advertising platform than a way to organically reach new people. However, it’s very useful to use to build customer loyalty, and you can establish yourself as an authority by sharing interesting, informational, and relevant content. On Facebook, short videos are the most effective, followed by images. People want to learn about other people on Facebook, so you need to make your brand as personable as possible.
YouTube is all about the interesting and new, but presented in video format. The beauty of YouTube is that anyone can start a channel and upload videos at any time. The bad news is that there is so much competition that it can be hard to get noticed. However, creating videos for YouTube can give you content to post to your other social media accounts.
Twitter is the place for people to share breaking news, instant feedback, short-form content, quick updates, promotions, contests, and viral content. Using hashtags (your own and popular ones) will allow you to engage with people around the world. It’s a highly effective online publicity platform, but it’s not as effective at promoting customer interaction.
With Pinterest, it’s all about the visuals. Pinterest users will share beautiful images, many of which are linked to products. Pinterest is like an online scrapbook where people showcase products and display the “essence” of their brands through visual creations and “inspiration boards”. To use Pinterest, you need to have someone who can create beautiful branded images. Integrating a call to action into your Pins will increase customer reactions. Best of all, you can micro-target your promotions and campaigns.
Google+ is a Facebook wannabe, one that encourages building an audience and brand loyalty. However, the beauty of Google+ is that it’s not as over-used as Facebook, and it can do wonders for your Google SEO ranking. Posting content to Google+ can be a good way to reach a whole audience of people who never use their Facebook accounts.
You need to use each social media platform the way it was designed to be used if you want to see results!