What’s the point of having a website if no one sees it?
Website traffic is what will make your website “work”. You’ve invested all that time and effort into setting up a website, so it’s time to get eyes on your content. It’s the only way that you can turn a profit—via direct purchases from your webstore or generating leads for your offline business. So how can you get more traffic to your website? Here are five simple ways to increase your website traffic:
SEO is complex and difficult to understand, but it’s worth the effort to learn! Using SEO correctly can get your website ranked highly on Google’s search engine lists, which will send “organic” (not paid) traffic to your website. That’s the most desirable type of traffic, as it means people are actually interested in what you have to say/offer. By optimizing the content of every page on your site, you increase the chance of getting that priceless organic traffic.
This is one that could go downhill fast! Ads—on social media sites, Google, etc.—can increase the visibility of your website. However, if your website isn’t designed correctly (with good landing page copy, a clear call to action, a good incentive, etc.), visitors will simply click away. You can spend a fortune on advertising without ever seeing a penny of ROI. You have to be smart with your advertising, and stay on top of the performance of every ad. It’s the only way to be sure you’re not throwing money down the drain.
Social media is one of the best ways to get eyes on your content. Your Facebook, Twitter, Tumblr, Google+, Pinterest, and Instagram accounts can all be used to funnel visitors to your website. However, you have to learn to use each platform correctly (Twitter is micro-content, Facebook is short-form content, and Pinterest is all visual) if you want to succeed.
Will people click on a headline like “Find out what makes X problem work”? Probably not. But they’re much more likely to click on “The Secret Way to Deal with X”, something with an eye-catching headline. Make those headlines intriguing, and the people who see your headlines will be much more likely to click through to your website to read the content.
This is actually two different things: you guest posting content on other blogs, and allowing others to guest post content on your blog. Both will increase the visibility of your website, and can be an effective way to tap into your network of friends and colleagues.
Follow this advice, and you can see a spike in your website traffic in no time!